Lauren Livak Gilbert’s Post

🚨 Webinar alert 🚨 As organizations begin to operate in an omnichannel world, category management is no longer just an in-store specialization but one that needs to expand to eCommerce. 💡 On July 17 at 12pm ET, our own Lauren Livak Gilbert will join Russ Dieringer of Stratably to unpack how category managers can apply traditional assortment, pricing and promotions practices to eCommerce, and what they need to do differently. Attendees will learn how to build an eCatman strategy along with the impact it can have on the business. 🔥 Register below ⤵ #digitalshelf #commerce #content #ecommerce #omnichannel #brandstrategy #categorymanagement #retail

For the perfect omnichannel strategy, a lot of information and questions need to be consolidated and answered. The result of the strategy determination process determines the degree of omnichannelisation from 0% to 100%. The most important strategic points are ✅ What is the company goal for omnichannel? (e.g. more sales, brand development, closer customer contact, ....) ✅ Which products should be sold via omnichannel? ✅ What resources are available to the company? ✅ What legal form should be used to integrate the omnichannel approach into the company? Can you think of any others? Write them in the comments below. 👇 #omnichannel #omnichannelstrategy #customerjourney #commerce #ecommerce

📈 𝗬𝗢𝗨 𝗛𝗔𝗗 𝗠𝗘 𝗔𝗧 𝗜𝗡𝗖𝗥𝗘𝗠𝗘𝗡𝗧𝗔𝗟... Our very own Oskar Kaszubski is teaming up with Anne Zybowski at Circana on Wednesday, June 26 from 12p ET / 9a PT to continue our OmniGrowth Playbook series we've been developing with Profitero over the last year to provide brands the tools and insights needed to unlock your brand’s incremental sales and share growth. 👉 Register for FREE today = It's FREE for Brands :) https://lnkd.in/eqxBeYET 85% of consumers are omnichannel shoppers. Can you harness this insight to its fullest potential? In this session, Oskar and Anne will: 📈 Detail the omni-imperative to move beyond blind basics and supercharge your brand’s incremental growth 📈 Unveil the full category playbook to diagnose growth opportunities and move from insight to activation 📈 Demonstrate how to build fluency across different data types and metrics to plan consumer-centric omni-activation strategies 📈 Use category and total store dynamics to incorporate in your 2025 strategic plan Let's get incremental! See you there! #retail #omnichannel #ecommerce #digitalcommerce #incrementality #growth #digitalshelf #retailmedia #categorymanagement

Through omnichannel strategies, retailers can reach customers fairly easily compared to alternative, single-channel retailing. 🛍️ Achieving true omnichannel success requires more than just a presence on multiple platforms. It's mostly about seamlessly integrating your product data and customer experience across every channel. With PIMLAND, you can; 🔸 Centralize and manage your product information efficiently. 🔸 Ensure consistency and accuracy across the board. Don't just meet customer expectations exceed them, contact our team of experts today! 👇 👇 pimland.com PIMLAND | Integrated PLM & PIM Solution is developed by UPAGON Technology & Consulting. #PIMLAND #Retail #Omnichannel #upagon

How quickly can we implement an Order Management System for omnichannel initiatives? This is often the next question after leadership teams spend months building an omnichannel retail strategy. When retailers realize how omnichannel retailing can positively impact sales and conversions, they begin preparing their omnichannel implementation blueprint. Following the blueprint, they need an Omnichannel Order Management solution that meets all the requirements and a partner to implement it ASAP. Typically, it takes 3-6 months to implement a conventional Order Management System, and sometimes it may take up to 12 months. The longer it takes to implement omnichannel initiatives, the more businesses lose out on sales. HotWax Commerce delivers an Omnichannel Order Management System for Shopify/Shopify Plus retailers that reduces time-to-market and gets omnichannel initiatives off the ground in 6-8 weeks. #ShoppingandtheRetailIndustry #Ecommerce #Retail #OmniChannel

In today's business world, the perfect omnichannel approach is like a mesmerizing symphony where all channels work in harmony. Companies that tailor their unified commerce strategy to the needs of their customers create an unparalleled customer experience. Discover how you can unleash the full potential of your brand through innovative solutions in the various channels - online and offline. 👉 https://arva.to/7pyRd Topics of the blog article: 🔹 Best Experience Ever: Customer Expectations 🔹 Typical Omnichannel Requirements for a Consistent Shopping Experience 🔹 The Challenges of Greater Consistency in Omnichannel 🔹 Flexibility in the Implementation of Omnichannel Solutions 🔹 Outlook for the Future: Unified Commerce - Your Path to Success! #ConnectingCustomersandCommerce #DigitalCommerce #Omnichannel #blog

🛍️ How does a product grow from an idea, to a leading staple in its industry? 🌎 When brands put the consumer at the center of their marketing and development at every step of the way can maximize sales. Join MikMak's Sasha Reyes-Guerra, Bazaarvoice's Adam Russack, and Diageo's Allison Webb as they discuss the entire shopping journey, as well as the content and data that support and inform it. 💙🩵 Get exclusive access to our upcoming on-demand webinar, the second it's available! Register today. 💙🩵 #eCommerceMarketing #MarketingWebinar #Diageo #SocialCommere #Omnichannel

How do top brands like Auchan Retail, Costa Coffee and SEPHORA ensure a seamless customer experience and the critical role of a loyalty program in transforming from multichannel to omnichannel strategies? Why do they prioritize unifying their promotional campaigns across all the channels - both physical and digital? How effective loyalty programs can enhance business performance and elevate the position of the Loyalty Team within organizations? Those are the main topics that we'll discuss with Irek Klimczak from Open Loyalty in the Loyalty Builders Webinar next week. 🗓️ Date: Wednesday, August 7 🔗 Register Here: https://lnkd.in/dq7iE5tX Don't miss this opportunity to gain valuable insights on maximizing the effectiveness of loyalty programs and accelerating your organization's transformation to a true omnichannel approach. I look forward to seeing you there! #OpenLoyalty #Omnivy #omnichannel #CustomerExperience

🌍 Retail’s Future: eCommerce + Offline 🛒 By 2028, eCommerce is set to hit $6.8 trillion, but 76% of sales will still happen offline. This makes omni channel strategies more critical than ever! How is your business adapting to this shift? Let’s connect and share insights! #eCommerce #Omnichannel #RetailTrends

🚀 Join us for an insightful webinar on "Omnichannel Strategies & Digitization Trends for SMBs" on August 22nd! As businesses navigate the digital landscape, understanding omnichannel strategies and staying ahead of digitization trends is crucial. This webinar is designed to provide valuable insights and practical tips for SMBs looking to thrive in today’s competitive market. 🎤 Speakers: Eric Cross - Head of Sales & Digital Marketing, Alibaba.com USA Sellers Sophie Frères (née Spethmann)- CEO & Co-Founder, LiSA Social Commerce Kerim Kfuri - President, The Atlas Network, LLC 📅 Date: Thursday, August 22 🕐 Time: 12 PM ET / 9 AM PT 🔗 Register Now: https://hubs.li/Q02Lt9lx0 Don't miss this opportunity to learn from industry leaders and gain actionable strategies to enhance your business's digital presence and omnichannel capabilities. #Webinar #SMBs #DigitalMarketing #Omnichannel #Ecommerce #Alibaba #BusinessGrowth