Laurens Havenaar’s Post

Today, I tripped over a Pigeon, this is what it taught me about b2b sales. It taught me nothing, i'm not even in b2b sales, however... Have you ever tried Coconut flower beer before? Yup me neither, which is what makes this episode of 100 Days In with Keeran, the founder of Neitiv even more exciting! Obviously tempting to talk about their Dragons Den appearance, however am focussed on sticking to the first 100 days, that's the magic zone for me. What are the key lessons from the first 100 days, in Keeran’s words: Supply Chain Reinforcement: Ensuring a steady raw material supply, particularly Coconut Flower Drops, was prioritised for the core of our business. Corporate Foundations: We swiftly undertook the establishment of Neitiv by registering the company, engaging an accountancy firm, and completing VAT registration. Holistic Brand Development: Creating a distinct identity, we focused on branding elements, including logo design, website development, and e-commerce setup to establish a robust online presence. Strategic PR & Marketing: To build visibility, we invested in PR efforts, engaging a dedicated agency, and initiating our presence on social media platforms. Strategic Brewing Partnerships: Recognising the importance of market testing, we identified a reliable contract brewing and bottling company as a strategic partner before establishing our brewery.

Getting back to the grind can be tough—extra coffee to-go, please! Keep your brand in hand with custom promotional coffee cups, perfect for fueling the day ahead. #johncolemarketing #brandingyoursuccess #getresults #customerservicematters #leadgeneration  #coffeeshops  #coffeecontent 

Did you know APEX’s story? Saint Bernard dogs are known for helping mountaineers in tough mountain conditions. Meet our Loyal Saint Bernard Dog APEX, aiming to provide you with the best loyalty and B2B ordering solutions so you can reach your APEX in competitive and rough market conditions. As APEX, we understand your needs and accelerates your climb with our solutions.We help your brand to better engage with your customers and reward them for being your business partners so you can increase brand advocacy and drive more sales in the competitive markets. Let’s meet now! #apexloyalty #b2bloyalty #digitalordering #marketing #b2bmarketing #loyaltyprogram #loyaltymarketing

HarvestHub CPG: Revolutionizing the way CPG Brands and Retailers Connect Are you tired of expensive broker fees, hard to find buyers, or tracking down category review calendars? HarvestHub CPG aims to streamline your sales process and easily connect you to valuable buyers. Here are some way... 1. Access to over 30,000 retailers (UNFI, KeHe, NCG, INFRA, corporate chains, independents and food services accounts included) 2. Effortlessly discover category review calendars and buyer contact information for both chains and independent retailers 3. Account specific forms/paperwork needed to submit for placement into key accounts Join the HarvestHub CPG community today and grow your sales by gaining access to account information and buyers; https://lnkd.in/gCNaPHPa Follow us for industry insights, updates, and success stories! #CPG #Ecommerce #Retail #B2B #HarvestHubCPG #Data #Sales #Innovation #SalesGrowth *** When reaching out to buyers through HarvestHub CPG, please respect their time and privacy by ensuring your outreach efforts are personalized, relevant, and timely. Additionally, comply with industry regulations and best practices, such as anti-spam laws, to maintain a positive and respectful community.

Why do hospitality companies struggle with telling their stories? It’s common practice for companies to combine their sales and marketing functions. POV - that’s the problem. #sales #marketing #knowthedifference #telldontsell

🌟 Attention Customer Success Pros! 🌟 Yesterday, I had an inspiring chat with Dan Bonnet from Confetti, and I learned of a brilliant use case for their platform that I hadn’t considered before! 🚀 For those unfamiliar, Confetti is an online platform that simplifies planning incredible social gatherings with multiple vendors in just minutes. I’ve personally used it for virtual team events like wine tastings and murder mystery parties. But Dan introduced me to the idea of using it to bring customers together. Genius, right? 💡 Here’s how it works: host a virtual event that combines fun and connection! Some creative ideas include: 🍷 Wine Tasting & Networking 🥃 Whiskey Tasting 🍺 Beer Tasting 🍫 Chocolate Tasting 🌮 Tequila Tasting The tasting can be as short as 15 minutes or up to 45 minutes, leaving plenty of time for: 🔹 Networking 🔹 Sharing new product features 🔹 Gathering customer feedback What’s amazing about this approach? It’s cost-effective, easy to organize, and perfect for the virtual world we’re in—meeting customers and prospects right where they are! 🙌 Next time I’m planning a customer engagement or networking event, Confetti will definitely be on my radar. 🌐 💬 Have you ever used creative platforms like this to connect with your customers? Let’s share ideas! 👇 (and no, Dan did not ask me to write this post. I was just too excited and had to share with all of you). #CustomerSuccess #CustomerEngagement #VirtualEvents #Confetti

DANCE Into Success: Mastering Strategic Partnerships | Dave Plunkett Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

Did you know the average tenure of a CMO is only 40 months? Discover how to break the cycle and achieve lasting sales-marketing alignment with fresh insights from Goodway Group's Lindy Jones, Gabrielle Keiser and Natalie Canavati for Chief Marketer 👇

For those of us that have been the business of Hotels and MICE - we have seen this all to often. Great post by PathCon361 - too many of us lead with the "selling” rather than the "telling" when trying to grow our business. We know storytelling works and yet we ignore to craft stories that will sell our services. What are your thoughts? Do you believe Sales and Marketing can be under one umbrella/person or do they have distinctive qualities that should be housed independently. Obviously the size of the organization matters. #telldontsell #marketing #sales #storytelling

DANCE Into Success: Mastering Strategic Partnerships | Dave Plunkett Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory