We often hear from our clients that they're looking for something really special to showcase their new products at trade shows. Here's what they want: 1. Action! Stand out from the competition. 2. A solution that's easy for their sales team to use. 3. Something transportable, to ensure a strong ROI by using it at various trade shows. 4. To fully immerse the end customer in their story. But here's another challenge: They frequently don't have a demo product available, and they need to distill complex information into a story that's accessible to everyone. Sounds familiar, doesn't it? 💡 Impossible? Far from it. 💪 Check out our case study to see how we at All Colors of Communication made it happen: https://lnkd.in/eYdQynCM *Give credit where credit's due: without an incredible client like Seagate Technology, known for their world-class, innovative products and their committed marketing team, we cannot achieve the remarkable outcomes that set our projects apart.
It's that time of the year when many companies are busy organizing their trade show appearances. Besides having an eye-catching booth and compelling communication before, during and after the fair, it's also crucial to get attention at the actual trade show to be able to tell your story. Some time ago, we developed a couple of augmented reality pelican cases for Seagate Technology, the global leader in data storage. They tell (and show) the story of their unique Rescue Service. What makes this concept extra cool is that it is mobile throughout Europe. Three pelican cases travel Europe, to be used at surveillance fairs. No matter how big or small the booth, the sales have a real eye-catcher with them, a perfect conversation starter. It was a very cool and out-of-the-box idea from team NEU (Cassie Newman, Samehra Malik, Sumera Ashraf, Emir Amri), and we're still proud of how it turned out. 😎 You can try the augmented reality effect yourself via this URL: - ENG: https://lnkd.in/eYdQynCM - NL: https://lnkd.in/eTPrAJXP - FR: https://lnkd.in/eZktFR9V
