All Colors of Communication

The most important thing you can do after starting a new job? Buckle up and take the time to learn. To put it in Carole Santens' words: “Be a sponge”. A year ago, she became the managing director of @BDIA (Belgian Digital Infrastructure Association) and was immediately thrown into the role. How she adapted during those first weeks, the lessons she learned, how she deals with imposter syndrome, and much more, can be heard in our podcast ‘All Colors Vraagt Door’, where we interview a guest from the tech and IT sector every two weeks. This episode is a must-listen, especially for those facing a big change. Listen to the episode on: 🎧 Apple Podcasts: https://lnkd.in/ehy4i_2k 🎧 Pocket Casts: https://lnkd.in/e3WXThHi 🎧 Spotify: https://lnkd.in/eVHK4kvQ

Topical moments are always part of our PR strategy: leveraging trending themes or events that everyone is talking about to get our clients in the media. We all know about Christmas and Mother's Day, but did you know there’s also an International Literacy Day? That’s where good research comes in — just like what SAS, a leader in analytics, did.   🤝 Kudos to Gracy Poelman and Phaedra Kortekaas for collaborating on a relevant opinion piece for this 'top topical', and shoutout to our content colleague Günther Brants for localizing and PR colleague Eef Leroy for successfully pitching it to De Tijd, a dream for many brands! #teamwork Check out the article here: https://lnkd.in/esJnE4Jf.   Want to see your brand in the media? Discover how we can help: https://lnkd.in/eBD5mJVM.

Is there anyone in Belgian tech and IT who doesn’t know Carole Santens? For ten years, she was the commercial force behind Data News before being “suddenly” asked by Friso Haringsma to become the managing director of BDIA (Belgian Digital Infrastructure Association) at the end of last year. Did she have any biases about the data center sector? How did she manage the transition? What challenges does she face, and where does she find her energy (and believe us, she has plenty)? You can hear all about this in the latest episode of our podcast ‘All Colors Vraagt Door' (Dutch-only, for now). Happy listening! Listen to the episode on: 🎧 Apple Podcasts: https://lnkd.in/ehy4i_2k 🎧 Pocket Casts: https://lnkd.in/e3WXThHi  🎧 Spotify: https://lnkd.in/eVHK4kvQ

Easi has won the Cybersec 'Stand Out from the Crowd' award, chosen by a jury of journalists, sales experts, and marketing specialists, including All Colors. This award recognizes the exhibitor who excelled in every area at Cybersec Europe 2024: communication, booth design, sales, activation, ... The Belgian cloud, security, and software provider truly understands that a successful exhibition involves not just the event itself but also the before and after, with a strong focus on follow-up. Congratulations to Camille Verstraeten, Boyan Demortier, Herman Clicq, Jonas Herinckx, and Michel Nys. We can’t wait to see what you'll surprise us with next year!

Account managers are key to maintaining strong relationships between a company and its clients. But what does a day in their life actually look like? How do they juggle customer satisfaction with hitting internal KPIs? How can you make their day and score some brownie points? Britney Verbist, SME account manager at security distributor Sertalink, shares her personal experience in the latest episode of our podcast, 'All Colors vraagt door.' While she can't speak for every account manager, Britney gives us a peek into how she herself approaches the role. It's an insightful episode with someone who's really got boots on the ground. Listen to the episode on: - Apple Podcasts: https://lnkd.in/e7ZrFVGB - Pocket Casts: https://pca.st/60577k2w - Spotify: https://lnkd.in/ewQpj9rQ

Keeping up with the latest social media updates is exciting, but it can also be challenging. Convincing partners to try out these new updates together can be even tougher. Yet, that’s exactly what Debbie Van den Broeck, Senior Cluster Sales Manager for North Europe at Cricut, accomplished. She successfully collaborated with the team at Belgian reseller Krëfel NV to launch a special “trio” giveaway on Instagram, which became a huge success. Belgian influencer Céline Schraepen from the account NICEfamily added Cricut and Krëfel as collaborators to the giveaway, effectively reaching three different communities. The advice to work with Céline on this project came from our influencer expert Ellen Buyens, who has a knack for selecting the perfect content creator for each campaign. The results were incredible: 428.000 reach and 11.900 comments. Seeing these numbers, we know this won’t be the last “trio giveaway” we set up for customers with their resellers. 😎 You can check out the giveaway here: https://lnkd.in/eVdnvDM9. For more influencer success stories, check our customer case page: https://lnkd.in/eJngBbRH.

What happens when you bring together four companies with a strong vision for technology to make a single powerful media pitch? Well ... the media follow-up becomes quite easy, because the story is so impactful — great stories lead to great results. 💥 Last week, we succeeded in getting a fantastic article published in La Libre that featured three of our clients and our own company. In this joint column, Véronique Van Vlasselaer (SAS), Bart Steukers (Agoria), Ellen Sano (Visma), and Kristof De Roeck (All Colors of Communication) share their thoughts on the importance of ICT knowledge among our politicians. Read the column (in French) here: https://lnkd.in/eD3z_4hp. 🙏 A big thank you to everyone who helped make this happen: Gracy Poelman, Jan Gatz, Jarno Voigt, Jori Besteman, Milan Vaassen, and our internal team Elke De Ridder and Francis Claudio.

Want to move beyond short-term sales and focus on building lasting relationships? Curious about how to effectively upsell and cross-sell by truly understanding your customers' needs and adding genuine value? It sounds great in theory, but how do you pull it off with KPIs constantly in sight? In the latest episode of our podcast 'All Colors vraagt door,' Britney Verbist, SME Account Manager at Sertalink, shares her insights on navigating these challenges, her role, her vision, and even her pet peeves. 🎧 Listen here: - Apple Podcasts: https://lnkd.in/e7ZrFVGB - Pocket Casts: https://lnkd.in/escpPUUT - Spotify: https://lnkd.in/evr22DMm

For many years, Lenovo has celebrated its best channel partners across various categories with the Lenovo Channel Awards. These used to be traditional awards, but for the past few years, Lenovo Benelux has been collaborating with local artists to create exclusive artworks, giving these artists an extra boost. Our colleagues Jolien and Laura support Rosita Bakker and Joris Derden with communication, researching artists and following up on their artwork. This year was particularly special as the chosen artist is none other than our own creative strategist, Joost Ducatteeuw. These limited-edition Ducatteeuw screen prints are now being displayed at the award winners' locations, which is, of course, an honor. Curious about how the artwork came to be and want an exclusive look into our colleague Joost's studio? Take a look ... Your brand, our touch of magic: https://lnkd.in/eEtGHUdK.

If you've worked with All Colors, you know we love drawing parallels between communication strategies and sports. Our Managing Director, Kristof De Roeck, takes it up a notch—suggesting companies plan and organize like the world’s top athletes did for Paris. Instead of just chasing short-term wins, why not aim bigger and set your sights on dominating in four years? Curious? Read the full story on Business AM: https://lnkd.in/eZTYi-kX