Lavazza Group’s Post

What is an #original? Those who are not inspired to do things just for status or for show. It's those who are unapologetically themselves, driven by the innate need to #create and desire to be expressive. They understand that the creative process is a cause within itself, built on #curiosity, #collaboration, and #commitment to a higher purpose. They understand that life-long #learning naturally brings forth new #perspectives, and these perspectives must be birthed into the world. In this campaign, we capture and celebrate this essence of originality through #Espolòn #Tequila. #Salud 🍸

𝐃𝐀𝐈𝐋𝐘 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐈𝐓𝐘 𝐓𝐇𝐄𝐑𝐀𝐏𝐈𝐄 😉 A Timeless Case Study: Absolute Vodka In the early 1980s, Absolut Vodka struggled to stand out in a crowded liquor market, selling just 10,000 cases a year. That’s when the creative team at TBWA, led by Georges Biron, had a groundbreaking idea: “Let’s turn the bottle into art.” They realized the distinctive shape of the Absolut bottle was a perfect canvas. To blend vodka with high art, they partnered with iconic artists like Andy Warhol, Keith Haring, & Kenny Scharf to reimagine the bottle in unique, creative ways. The result? Absolut became a cultural icon. Sales skyrocketed to nearly 5 million cases by 2000, and the brand remains a top vodka to this day. This case study shows how applying combinatorial creativity—blending the familiar with the unexpected—can transform a business and create lasting impact. #CreativeStrategy #MarketingGenius #CombinatorialCreativity Pernod Ricard

Chocolate workshop christmas 24/25. A few days ago, we had the opportunity to organize a truly special workshop for the Alex Vallbona team, where creativity merged with marketing strategy and a delicious touch of luxury chocolates. This workshop, created by Akt Talent, our new department focused on training and team buildings, was led by Camil Castellà and Tania Martorell Riviere. It was not only a fun experience, but also a deep journey of self-discovery and alignment of goals for the company's future: • Designing their own stories, exploring narratives that convey strength and vision. • Discovering hidden qualities and talents that emerged through the exercise. • Letting their imagination run wild by creating their personal superhero. • Enthusiastically projecting the company’s Mission and Vision for a 2025 full of possibilities. The result was more than positive: a true teamwork effort where every member of Alex Vallbona materialized their superhero into a chocolate while creating a unified strategy for the upcoming year, with a shared and clear purpose. Now it’s time for your team to join in a creative and connection-building exercise! Book your workshop today and start the year with renewed energy, commitment, and most importantly, fun. #TeamBuilding #MarketingStrategy #EmployeeEngagement #LeadershipDevelopment

Tequila Doña Jimena is more than just a tequila; it’s a passion project that embodies tradition, quality, and innovation. What sets us apart is our commitment to crafting a tequila that’s not just about the taste but also about the experience. Whether sipped neat, mixed in cocktails, or enjoyed with friends, Tequila Doña Jimena elevates every moment. We believe that great tequila should bring people together and create unforgettable memories. But it’s not just about the product; it’s also about the people behind it. As a women-owned brand, they are driven by a passion for excellence and a commitment to empowering women in the spirits industry. When you choose Tequila Doña Jimena, you’re not just enjoying exceptional tequila—you’re supporting a vision of diversity and empowerment. Let's toast to quality, tradition, and the future of tequila together. Salud amigos! #DoñaJimena #WomenOwned #Tequila #Empowerment #CraftedWithPassion #FrequentPour

Want to see how Taylor Swift’s Eras Tour is taking Europe by storm? 🌩️ 👉 A Taylor Swift white paper (Echo’s Version) 👈 Discover insightful foot traffic trends from Taylor Swift’s Eras Tour in our latest report. Explore the factors that drive visits to Nestlé Nespresso SA, SEPHORA, Scandic Hotels, and other major chains. Get your hands on the full “The Taylor Swift Eras Tour: It’s a foot traffic Love Story” #whitepaper in the comments below! 👇 🔗

It's better to be distinctive than different. To be distinctive, is to be uniquely different. It's to be different in a way that only applies to you. When you're distinctive, one only needs to see a small part of you, to know it's you. Paris is distinctive. Only Paris is Paris. Every corner of Paris oozes Paris. Coca Cola is distinctive. Only Coca Cola is Coca Cola. They can run an ad and not even show the product, and you know it's an ad for Coke. Nirvana was distinctive. Only Nirvana was Nirvana. You can listen to half a second of any song from any of their albums and it's clear you're hearing a Nirvana song. So, when thinking of how to set yourself apart, don't just think of being different. Think of being different in a way that's distinctively you. #brandbuilding #b2bmarketing #marketingstrategy

In a recent The Drum article, Oreo showcased a groundbreaking approach to cultural strategy, demonstrating that connecting with unique cultural spaces can drive deep engagement, even in unexpected locations. By partnering with local chicken shops across the UK, Oreo tapped into a beloved cultural institution, bridging their brand to communities in authentic, accessible ways. This strategy illustrates how well-placed partnerships can leverage everyday spaces to create memorable interactions—especially within the heart of local culture. At Glass Ladder Group, we view this as a masterclass in creative positioning. Oreo’s approach shows that brands don’t need to reinvent the wheel; instead, they can find their audience by meeting them where they already are. For our clients, it’s a powerful reminder of the value of connecting with the fabric of local culture to spark organic conversations and build lasting brand presence. 👉 https://lnkd.in/gvCCQqTx #BrandEngagement #CulturalStrategy #GlassLadderGroup

I am happy to welcome Espressolab as our partner in ensuring compliance with the EU Deforestation Regulation (EUDR). Through this collaboration, Espressolab will use our platform to enhance traceability and transparency across their entire supply chain. Consumers in over 160 locations worldwide, including branches in Turkey, Germany, Egypt, Portugal, South Africa, and many more, will be able to explore the origins and stories behind every cup. This partnership highlights Espressolab's dedication to connecting consumers with the origins of their coffee while reinforcing their commitment to transparent and audited processes. 📍If you're in Lisbon, visit Espressolab's stores in Estrela and Baixa to experience their coffee first-hand. Soon you'll be able to explore the stories behind their coffees through engaging product journeys.

☕ Lavazza and luxury car manufacturer Lamborghini have launched a limited-edition coffee blend. This collaboration follows an existing partnership established in June 2024, which designated Lavazza as Lamborghini's exclusive coffee provider. https://lnkd.in/eyrAGpRj

“𝗖𝗼𝗺𝗲 𝗼𝗻, 𝗶𝘁 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝗮 𝗷𝗼𝗸𝗲!” Why wasn’t it funny though? Perhaps it contains an underlying micro-aggression or discrimination. ♥️𝘍𝘰𝘳 𝘮𝘺 𝘧𝘰𝘳𝘦𝘪𝘨𝘯 𝘧𝘳𝘪𝘦𝘯𝘥𝘴 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘦𝘢𝘨𝘶𝘦𝘴, 𝘐 𝘢𝘮 𝘴𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘷𝘪𝘥𝘦𝘰 𝘸𝘪𝘵𝘩 𝘴𝘶𝘣𝘵𝘪𝘵𝘭𝘦𝘴♥️ Nespresso employees were invited to a storytelling course, only to discover that it was a 🎬𝗰𝗮𝗻𝗱𝗶𝗱-𝗰𝗮𝗺𝗲𝗿𝗮 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗽𝗿𝗼𝘃𝗼𝗸𝗲 their emotions and test their reactions t𝗼 𝗶𝗻𝘀𝘁𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝗺𝗶𝗰𝗿𝗼-𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗿𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻. It was an 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 experience that made them reflect and learn how to navigate such situations together.   𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁? Find out in the video! A special thanks for making it happen to my partner crime Chiara Buonvino, And the entire work team Chiara Bisconti, Valentina Dolciotti, Viviana Marino, Alberto Rech, Valeria Casani, brandstories, Alessia Cicuto, Mattia Garofalo, Matteo Di Venere, Elisa Santoni, Serena Calabrese, Nic Bello, Savio Spinelli, Mauro Rongione, Aurora Marcianò For the support and sponsorship Thomas Reuter, Mario Valla, Monica Pellegrini, Silvia Totaro, Maximilian Miranda, Manuela Bianchi, Daniele Bovi, Maria Virginia Campanelli, Ilaria Carissoni, Giulia Mamprin, Sona Martikyan, Claudia Zito, Luana Zen, Gianluigi Goffredo, Silvia Quaglia, Lorenzo Monica, Vincenzo Summo, Daniele Guarnieri, Silvia Pugnale. If you want to know more about this initiative visit our website https://lnkd.in/dSZjqTcq