Lavazza’s Post

☕ Lavazza and luxury car manufacturer Lamborghini have launched a limited-edition coffee blend. This collaboration follows an existing partnership established in June 2024, which designated Lavazza as Lamborghini's exclusive coffee provider. https://lnkd.in/eyrAGpRj

I am happy to welcome Espressolab as our partner in ensuring compliance with the EU Deforestation Regulation (EUDR). Through this collaboration, Espressolab will use our platform to enhance traceability and transparency across their entire supply chain. Consumers in over 160 locations worldwide, including branches in Turkey, Germany, Egypt, Portugal, South Africa, and many more, will be able to explore the origins and stories behind every cup. This partnership highlights Espressolab's dedication to connecting consumers with the origins of their coffee while reinforcing their commitment to transparent and audited processes. 📍If you're in Lisbon, visit Espressolab's stores in Estrela and Baixa to experience their coffee first-hand. Soon you'll be able to explore the stories behind their coffees through engaging product journeys.

Want to see how Taylor Swift’s Eras Tour is taking Europe by storm? 🌩️ 👉 A Taylor Swift white paper (Echo’s Version) 👈 Discover insightful foot traffic trends from Taylor Swift’s Eras Tour in our latest report. Explore the factors that drive visits to Nestlé Nespresso SA, SEPHORA, Scandic Hotels, and other major chains. Get your hands on the full “The Taylor Swift Eras Tour: It’s a foot traffic Love Story” #whitepaper in the comments below! 👇 🔗

"A powerful collective fresco, woven from the diverse threads of culture, age, perspective, profession, and sensitivity. Each unique voice invited to join this chorus perfectly embodies Lavazza values". Discover how Michele Mariani, Armando Testa Executive Creative Director, explains the process behind bringing this artistic vision to life for the 2025 #LavazzaCalendar #LetsBlend:

Triplesense Reply Italia has teamed up with Lavazza to unveil “My Lavazza”, an innovative loyalty programme designed to deepen connections with its diverse community. The programme reflects Lavazza's values of digitalization, sustainability, and quality while offering an engaging Experience fostering enjoyment, sharing, and community, to ensure Lavazza stays close to its audience while embracing its core values. Learn more about how Triplesense Reply is shaping engaging, modern loyalty experiences for global brands: https://lnkd.in/eDcvC89f #LoyaltyProgrammes #CustomerEngagement #MyLavazza

A very interesting initiative here from travel experience player Avolta, which, through its subsidiary Autogrill, has launched an ‘innovation lab’ dedicated to the world of coffee named Next Drip. The new space, located at Avolta’s Italian headquarters in Rozzano, was created to promote coffee knowledge and culture. Read the details via this link: https://lnkd.in/e2-PiHS2 #travelretail #foodandbeverage Cathy Jongens Ashley Davidson Walter Seib

𝗔 𝗧𝗼𝗮𝘀𝘁 𝘁𝗼 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗪𝗲𝗲𝗸 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗦𝗘𝗠𝗘𝗔 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗠𝗮𝗿𝗸𝗲𝘁𝘀!   This year 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗪𝗲𝗲𝗸 took center stage across the 𝗦𝗘𝗠𝗘𝗔 𝗣𝗠𝘀 region, delivering extraordinary results with a 𝟳𝟭% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗼𝘂𝘁𝗹𝗲𝘁𝘀 𝗼𝗻 𝗡𝗲𝗴𝗿𝗼𝗻𝗶𝗪𝗲𝗲𝗸.𝗰𝗼𝗺 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝟮𝟬𝟮𝟯! With the key message "𝗡𝗼 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝗮𝗺𝗽𝗮𝗿𝗶", we leveraged local 𝗥𝗲𝗱 𝗛𝗮𝗻𝗱𝘀 and renowned 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝘂𝗲𝘀𝘁 𝗯𝗮𝗿𝘁𝗲𝗻𝗱𝗲𝗿𝘀 to drive engagement with following objectives: - 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝗖𝗮𝗺𝗽𝗮𝗿𝗶'𝘀 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 - 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝗯𝗮𝗿𝘁𝗲𝗻𝗱𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘁𝗿𝗶𝗮𝗹. 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗪𝗲𝗲𝗸 saw remarkable participation , mostly coming from Romania, Serbia, Türkiye, and Portugal. This incredible achievement was powered by a comprehensive 𝟯𝟲𝟬° 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵, combining on-trade and off-trade channels with a strong engagement of local bartenders thanks to Negroni Reels competition. Romania, Croatia and Portugal successfully took part in 𝗛𝘆𝗽𝗲𝗿𝗹𝗼𝗰𝗮𝗹 pilot by promoting our video on the owned social media pages of several outlets in order to drive footfall. From 𝗣𝗢𝗦 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 to 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 and a strong 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲, the campaign successfully reached a broad audience while highlighting Campari’s ownership on Negroni.   𝗠𝗔𝗜𝗡 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗢𝗙 𝗡𝗘𝗚𝗥𝗢𝗡𝗜 𝗪𝗘𝗘𝗞: 𝗢𝘂𝘁𝗹𝗲𝘁𝘀 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗼𝗻 𝗻𝗲𝗴𝗿𝗼𝗻𝗶𝘄𝗲𝗲𝗸.𝗰𝗼𝗺: +71% vs 2023 𝗡𝗲𝗴𝗿𝗼𝗻𝗶 𝗦𝗼𝗹𝗱: +144% vs 2023 A big thank you to everyone who made this possible – cheers to more successes ahead!   #𝗖𝗮𝗺𝗽𝗮𝗿𝗶 #𝗡𝗲𝗴𝗿𝗼𝗻𝗶𝗪𝗲𝗲𝗸 #𝗡𝗼𝗡𝗲𝗴𝗿𝗼𝗻𝗶𝗪𝗶𝘁𝗵𝗼𝘂𝘁𝗖𝗮𝗺𝗽𝗮𝗿𝗶 #𝗡𝗲𝗴𝗿𝗼𝗻𝗶 Alessio Valtolina Edoardo Beckmann Giovanni Liuzzi Francesca Vicari Olivier Giuliani Sara Mangiacavalli Letizia Monticelli

𝗢𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝘁𝗼 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻..🍾 Ever wondered how an ultra-premium vodka brand aims to conquer the world? Discover our incredible story, one that is born from vision, passion, innovation, and unwavering commitment to excellence. We invite you to read about our journey and see how we've turned dreams into reality. Read the full story below.

Working with Absolut is still one of my all-time favorite collaborations and proves that visibility and networking really pay off.⁣ In summer 2019, I collaborated with Absolut Vodka on an unforgettable project in Ibiza.⁣ ⁣The goal was to capture Ibiza’s vibrant energy, its day and nightlife. - together with 12 other international creators, all in harmony with the bold and creative spirit of Absolut Vodka.⁣ This collaboration was a fantastic experience and a great example of how building the right connections and focusing on strategic visibility truly pays off. When you develop the right strategy, know which content to post and where, and find ways to meet the right people and make an impact, countless new jobs and exciting projects are waiting💡⁣ Need the right tips for your own approach? Let’s chat🤗⁣ ⁣ #socialmediastrategy #influencermarketing #AbsolutVodka #socialmediacampaign