I genuinely appreciate SICKDOGWOLFMAN's brand and their strong opinions, but if all roads lead to "put someone in a mascot uniform", what's the point of having a unique perspective at all?
It seems like Australian ad agencies (and their clients) seem to have just three ideas:
1. Mascot or animal costumes
2. Schlubby guys with 5 o'clock shadow debasing themselves
3. Rhyming copy
The argument might be "this works" but how does that square with SICKDOGWOLFMAN's "No Best Practices" (https://lnkd.in/gzJ-Gf9C) approach?
We’re seeing some really great discussions about our latest WorkSafe Victoria campaign ‘UMM’. This week it featured on Australian Broadcasting Corporation (ABC)’s Gruen. For the full segment jump onto ABC iView. For the full case study head over to our site https://lnkd.in/grTHQneQ
Bringing people together within the AV industry and developing your business 🚀 ISE - The world's leading AV and systems integration exhibition 🎯
1moIt was fantastic to meet you Samy Jabalquinto and Andreas Hilmer 🙌 Have a great show 👍