Lawrence Lo’s Post

I love the concept of Multicultural Marketing IQ—it’s a powerful reminder of the importance of truly understanding the audiences we aim to reach. 💡✨ As Forbes highlights, CMOs and marketing leaders need to step beyond the boardroom and immerse themselves in the communities they serve. Attending local events and experiencing cultural nuances firsthand offers valuable insights that data alone can’t provide. 🌟 Shoutout to Daneyni Sanguinetti-Ureña for driving inclusive strategies and elevating the conversation around multicultural marketing! 🙌 📖 Read more: https://lnkd.in/esvXhqxz #MulticulturalMarketing #InclusiveStrategy #MarketingLeadership #CulturalInsights

This month, let's explore the realm of Multicultural Marketing! With my extensive experience and passion for this subject, I have been teaching it for many years, and I LOVE IT. I am eager to delve deeper into the complexities of this field and engage in discussions with you to expand our understanding. First, let's talk about the very basic understanding of what Multicultural Marketing is. It involves targeting and engaging diverse consumer populations from different cultural backgrounds, ethnicities, and regions. This approach recognizes and respects the unique characteristics, preferences, and behaviors of various cultural groups in order to develop marketing strategies and campaigns that effectively resonate with and appeal to a broad range of audiences. By embracing diversity and inclusivity, multicultural marketing aims to establish meaningful connections with consumers from different cultural backgrounds and drive brand awareness, loyalty, and sales within these communities. What is your experience with these campaigns?

This month, I plan to explore the realm of Multicultural Marketing. With my extensive experience and passion for this subject, I have been teaching it for many years. However, I am eager to delve deeper into the complexities of this field and engage in discussions with you to expand our understanding. First, let's talk about the very basic understanding of what Multicultural Marketing is. It involves targeting and engaging diverse consumer populations from different cultural backgrounds, ethnicities, and regions. This approach recognizes and respects the unique characteristics, preferences, and behaviors of various cultural groups in order to develop marketing strategies and campaigns that effectively resonate with and appeal to a broad range of audiences. By embracing diversity and inclusivity, multicultural marketing aims to establish meaningful connections with consumers from different cultural backgrounds and drive brand awareness, loyalty, and sales within these communities.

Marketing leaders, let's take a field trip! Expanding your multicultural marketing IQ isn’t just a trend—it’s a necessity in today’s diverse marketplace. This Forbes article highlights actionable ways to deepen your understanding and build authentic connections with multicultural audiences. Let’s move beyond the surface and create campaigns that truly resonate. #CMO #MarketingStrategy #CMOInsights https://lnkd.in/gVKYzvnC

Multicultural marketing isn’t just a trend—it’s a business imperative in today’s marketplace. With over 140 million #multicultural consumers in the U.S. powering more than $5.3 trillion in purchasing power, these consumers are driving over half of the nation’s consumer expenditure growth. Brands that prioritize authentic connections with multicultural audiences are reaping the benefits in brand loyalty and revenue. Join us November 18–20 in Las Vegas to explore cutting-edge strategies, impactful insights, and best practices for engaging these high-growth consumers. Hear from industry trailblazers and senior experts who are leading the way in advancing diversity and driving sustainable impact in marketing. Don’t miss your chance to connect, learn, and lead in the evolution of marketing. Register now: https://lnkd.in/edhSHCgd. Association of National Advertisers Influyente

𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐓𝐨 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐈𝐧 𝐂𝐫𝐨𝐬𝐬-𝐁𝐨𝐫𝐝𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Insert 3 I recently came across a research by IPSOS, merging cultural intelligence and cross boarder marketing. In a meta analysis, Ipsos Creative Excellence examined over 1,200 ads tested in at least two countries. The performance of each ad was analysed to determine if it was consistent across both countries. They calculated the average chance of an ad transferring with the same performance using their Creative Effect Index, which combines attention and short-term brand effects, for all tested ads. Here is what they discovered: 1. Only 31% of advertising performed similarly in both nations. We all know what that means if a business tries to use the same ads in different countries right? Absolute waste of money with almost zero impact! If you are wondering what happens if you flip it to long-term brand effects, do the statistics change? NO, the transferability rate are almost the same as short-term. 2. Shared language or historic roots does not guarantee a successful creative advertising transferability. You would assume that an Ad will do well in countries where English is a medium of communication. But no! The same ad tested in different countries, even within the same region, does not always perform in the same way. So what is the one element that contributes to the complexity of cross-border marketing? CULTURE! Culture shapes marketing, reflecting targeted audiences societal values, attitudes, and lifestyle. I love to say, "𝑮𝒐𝒊𝒏𝒈 𝒈𝒍𝒐𝒃𝒂𝒍 𝒎𝒆𝒂𝒏𝒔 𝒈𝒐𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒂𝒍!" Meaning everyone and every company that aims to penetrate the global markets, remain relevant must zoom into culture. It shapes our view of the world and preferences! Connect with me for more tips of Going global as an professional, leader & business! Happy New Week! #culturalintelligence #goingglobal #marketing

Exploring global markets is exciting, but it comes with unique challenges. 🌏🌟 Understanding and respecting cultural differences is essential to the success of your brand worldwide. Here's how to avoid common mistakes and improve diversity, equity, and inclusion in your global marketing: ✅ Conduct thorough research: Learn about local customs and preferences. ✅ Understand intercultural communication: Marketing strategies must be adjusted to each market. ✅ Embrace diversity: Encourage inclusion in your research and campaigns as you expand. ✅ Develop critical skills: Promote your team's interpersonal, emotional, and creative intelligence. ✅ Trust your intuition: Intuition can point out potential problems in your marketing strategy before they become public. If something doesn't feel right, check it out. Expanding globally is not easy, but with an informed strategy that respects cultural differences, you can minimize mistakes and maximize success. 🌍🚀 #GlobalMarketing #DiversityInclusion #CulturalStrategy #Marketresearch #Interculturalcommunication #Businesssuccess

As we continue to navigate the complex landscape of marketing, it's time to rethink what it really means to connect with diverse audiences. Sandy Rubinstein our CEO and industry veteran, makes a powerful case in her latest Op-Ed: "Multicultural Marketing Needs A Rebrand." The traditional approach to multicultural marketing is no longer effective. "We need to stop thinking of multicultural marketing as simply a checkbox or a one-size-fits-all solution." At DXKulture, we believe in going deeper—understanding the nuances, the texture, and the real needs of our audiences. This is not about ticking a box for diversity; it's about hyper-targeted, niche marketing that resonates with real people in meaningful ways. Join the conversation on how we can all do better. Read Sandy's thought-provoking piece and let's work together to redefine what it means to connect with every audience authentically. #Marketing #MulticulturalMarketing #InclusiveMarketing #Leadership #DXKulture #TargetAudience #NicheMarketing #DEI

Increasing an organization’s multicultural marketing IQ requires a genuine sense of curiosity, but the benefits can yield valuable insights that can transform into a business competitive advantage. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising