LCA Ltd’s Post

🏟️📺👀 Implementing a separate virtual production feed for your broadcasts could revolutionize the way you engage with fans! 🤩 Read more 👉 https://lttr.ai/APkZ5 #leadsomconsulting #sports #sportsbusiness #virtualproduction #sportsrules #sportsbroadcasting #SportsBroadcasting #VirtualProduction #Engagement #FanExperience #Innovation

⚽ 𝐒𝐡𝐨𝐰𝐦𝐚𝐱 𝐃𝐢𝐝 𝐈𝐭 𝐑𝐢𝐠𝐡𝐭: 𝐓𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭-𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐛𝐞𝐠𝐮𝐧!! The future of content consumption—and football viewing—is undeniably mobile! 📱 Showmax’s bold move, featuring Eric Cantona in a clever Premier League spoof, had football fans across Africa buzzing. I loved their out-of-the-box approach. Cantona’s rebellious persona made the spoof feel authentic, and kudos to Julia Stuart and Owen Hargreaves for their brilliant roles 🙌 . The campaign lit up social media, driving Google searches for "Showmax" and "Cantona" through the roof. In South Africa, searches for "Capitec" (offering a half-price EPL subscription) and "Showmax" surged by 3,000%! 🚀 This launch was an overwhelming success, and I’m confident it will translate into increased subscribers—after all, that’s the ultimate goal! 📈 With more people in Africa watching sports on mobile devices, Multichoice is betting on Showmax to lead the streaming revolution. And the revolution has begun. ⚽📱 #Showmax #PremierLeague Well done Showmax !! As I’ve mentioned before, by 2030, Africa will be the most populated continent with the youngest demographic. 𝐓𝐡𝐢𝐬 𝐲𝐨𝐮𝐧𝐠, 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐚 𝐫𝐚𝐩𝐢𝐝 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧, fueled by high mobile growth. In some regions, there are more phones than people, and mobile video consumption is outpacing traditional TV—especially in Nigeria. In this landscape, 𝐚𝐝𝐨𝐩𝐭𝐢𝐧𝐠 𝐚 𝐦𝐨𝐛𝐢𝐥𝐞-𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐜𝐫𝐮𝐜𝐢𝐚𝐥. While content is king, u𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦’𝘴 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴—𝘸𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘴, 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢𝘭 𝘧𝘰𝘳𝘮𝘢𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘥𝘶𝘳𝘢𝘵𝘪𝘰𝘯—is just as vital! Short, engaging content that offers instant gratification is key, as lengthy formats are losing appeal among younger consumers. 🎯 𝘉𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘢𝘵 𝘢𝘥𝘢𝘱𝘵 𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘸𝘪𝘭𝘭 𝘵𝘩𝘳𝘪𝘷𝘦 𝘪𝘯 𝘈𝘧𝘳𝘪𝘤𝘢’𝘴 𝘧𝘢𝘴𝘵-𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵. What are your thoughts on Africa’s shifting content consumption behaviour? Do you think sports will drive this revolution? and did you enjoy Showmax's EPL season launch spoof? 🙂 #DigitalRevolution #Football #Content #Innovation #Marketing #MobileFirst #Streaming #ContentIsKing #showmax #EricCantona Sameer Naik

New technologies for Padel and “new” standards for sports broadcasting! 🌟 In this week's “Sport World News” important developments for padel and second thoughts in sports broadcasting to improve the viewing experience: ---> 1. MejorSet's “Shock Lock” debuts in Seville: the debut of the new fully panoramic Premier Padel court, designed to revolutionize the game. ---> 2. The decline of 4K in sports broadcasting: Major sport events are transitioning from 4K to HD for a superior viewing experience. Curious to learn more? Swipe below to discover all the insights 🏆 What are your views on these innovations? Tell us in the comments! #SportTech #PremierPadel #Broadcasting

It certainly is the summer of sports! With the Euros, Wimbledon, and now the Olympics, both the industry and viewers are turning their attention to sports broadcasting more than ever. Read neuco's Content and Media insights to learn the latest news relating to sports broadcasting and the upcoming IBC show! #neuco #sports #olympics

What can the 2024 "Summer of Sports" teach us about the future of #streaming? 🌍💻 With the massive line-up of events like the UEFA European Football Championship, Paris Olympics, Copa America, and countless others, this summer has shown that live sports hold an unmatched global appeal. As streaming continues to reshape how we watch, latency and capacity challenges remain critical. In his latest article published by Streaming Media Magazine, Matthew Shapiro, Qwilt's Senior Director of Business Development, explores how smarter content delivery solutions, like Open Caching, are paving the way for a future where streaming easily adapts to the ever-growing demand. 👉 Read the full article to dive deeper into the future of #livesports streaming and the evolving role of CDNs: https://hubs.li/Q02Lxp7h0 #SportStreaming #CDN #OpenCaching

The Rs 100 ticket question - Sports industry's basic entertainment value If you're organizing a sports league or event, the fundamental question you need to answer is: Will someone pay ₹100 for a ticket to watch this? If the answer is 'yes,' everything else—sponsorships, broadcast rights, and more—will fall into place. If the answer is 'no,' rework your concept until you get a 'yes.' Remember, it's about entertaining the audience, so consider incorporating other elements beyond the core sport. #sports #sportsbiz #india

https://zurl.co/CmB6 Sports + Entertainment Districts: Local Content Insights Special Report Series #localcontent #sportsentertainmentdistricts #sports #entertainment #smallbusiness #jobs #local #publicfunding

https://zurl.co/CmB6 Sports + Entertainment Districts: Local Content Insights Special Report Series #localcontent #sportsentertainmentdistricts #sports #entertainment #smallbusiness #jobs #local #publicfunding

https://zurl.co/CmB6 Sports + Entertainment Districts: Local Content Insights Special Report Series #localcontent #sportsentertainmentdistricts #sports #entertainment #smallbusiness #jobs #local #publicfunding