Le Marche Retail’s Post

Chris Walton and Anne Mezzenga dive into the joys of barbecues, long weekends, and even those little pet peeves. 🍔☀️ What’s your favorite part of the holiday? Watch the full video here: https://lnkd.in/gXCpdjPD #retail #retailing #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry 

Who really has time for store visits? If you want to stay on top of industry best practice, register now to see instore examples without the hassle of leaving your desk! Don't miss next week's live session 👇 from shopper gurus David Shukri and Andrew Arnold. Not only will they show you some of the best recent activations from the industry, they'll give their expert analysis on why they may - or may not - work for those specific retailers and brands. So sign up, grab a coffee ☕ and join us on October 15th! #grocery #liquor #categorymanagement #shoppermarketing

Whiskystats Elite members can now access historic retail price information of all whiskies.⁠ -> Analyse how the lowest retail offerings changed over time.⁠ -> Put current retail prices in context to past offers.⁠ -> Compare retail price changes to the auction price history.⁠ ⁠ Take a look at an example: https://lnkd.in/eqe3cb_v

Kevin the carrot steals our hearts! Our latest study with Campaign UK reveals Aldi’s Kevin the Carrot as the nation's favourite Christmas ad of all time, praised for its humour (82.4%) and storytelling. While John Lewis dominates the top 10, this result shows the magic of blending a recurring character with fresh, engaging narratives year after year. Big shoutout to aldi, coke, john lewis and sainsbury! See the full festive rankings here: https://lnkd.in/eGGUMBGM Which ad is your favorite? Join the Conversation with Spikes At Spikes, we connect brands with people by uncovering the moments that excite—the Excitement Points. With insights that drive action and a network of experts and advisors, we’re here to help businesses like yours thrive. 💬 Curious about working with us? Reach out to our advisory board, including Alessandro Panella eric koivisto Falk Fuhrmann Catherine Heath Kathryn Stokes Jo Royce Dave Cobban or the Spikes team Maik Hofmann Moritz Wehr Julia Franke Gordon Euchler. Big shoutout to Jamie Peate.  #ChristmasAds #kevinthecarrot #FestiveMarketing #CreativeStorytelling #MarketingResearch #TopAds 

Just look how versatile those digital displays are… Once again, ALDI Stores Australia daring to be different. With a simple Xmas tree! With all due respect to ALDI it’s not exactly wild, but it’s more personal and playful than we often see in Australian food retail. Which is a problem, because Australian shoppers say they want MORE theatre. Plus, under 35s in particular say they’re finding the in-store experience less interesting and less inspiring than they’re older relatives (which is a remarkable first…) Follow for more insights that could help make the difference to your year-end results. #shoppers #experience #grocery #fun

Aldi has nailed it. NAILED IT!!! If you're into wine.......and need a laugh on a Monday to start your day/week off right, this is how to start. The 'movement' for #rethinkingwine gets a boost on the topic or rethinking category of 'wine marketing' with this ad setting the new standard for debunking all the snootiness of wine 'intellectualism'. How do we do this? By reviewing every aspect of the wine industry category by category, inch by inch until we see a change in the consumers' rejection of wine in the modern era...(and yes, they find many of our products and methods of introduction as offensive). If there were a 'concerted' effort to rethink wine, might it look like this (and then some...and not necessarily in this order regarding level of importance)?: 1) Categorical review of marketing methodologies that assert intellectualism and/or elitism in the consumption of wine (including the historic view on 'wine education' as a mean of consumer appreciation). 2) The rejection of historical measurement of human proclivity to wine consumption (re: simple demographic age categories while integrating forward-thinking projection technologies [i.e.: A-I and psychographic modeling]); 3) A comprehensive review of consumer messaging and even “best practices” applications regarding positive and balanced consumption patterns; 4) A rebirth of the advertising code of ethics in alcohol (it exists but no one pays attention to it); 5) Simultaneous rejection of a philosophy that suggests legislation of morality (concerning overconsumption and health implications); 6) A Medical research response to and the separation of wine as an alcoholic beverage category not likened to other alcohol categories (specific comprehensive rebuttals concerning modern Prohibitionist ideologies); #winemarketing #rethink #wine #winemakersforum #techtalk4wine Young's Market Company Mark Norman Markus Patz IWA IWS Nicholas Miller Joseph Ciatti

This caught my eye this morning from First Choice. Interesting angle leading on price for a more premium champagne brand. Seems to be on for the same at Dan Murphy's. Let me tell what shoppers might make of this… 🍾 Offers are the second most important thing to champagne shoppers in FCLM, after availability (because when you need it for an occasion and you can’t find it, that really annoys them!) 🍾 Price ranks 7th most important factor to this group, compared to an average of 2nd across all banners…which means relative to other banners, there are other things champagne shoppers attach importance to in FCLM… …such as… 🍾 Authenticity and premium delivery (“when I buy premium, I really notice the difference”) – both good options to hero in pre-store comms. Also worth knowing the FCLM champagne shopper is a lot less planned than the average liquor shopper, so 1 in 3 and a bit people will decide to buy only once they’re in-store. Bus stop ads could plant a seed, but it’s really important this offer is super visible and available in-store too (anyone seen it? I haven’t made it outdoors again yet today!!) Follow for more of the specifics to help you land the most targeted campaigns that turn shoppers in to consumers. #liquor #shoppers #proofpoints #champagne

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🍹 Are you in the Beverage industry and aiming to boost your Brand's visibility? Have you considered how Custom Drinking Bar Mats can help? 🍻 1️⃣ Continuous Exposure: Each pour and cocktail creation showcases your Brand. 2️⃣ Memorable Impressions: Frequent visual reminders of your Brand build recognition. 3️⃣ Prime Placement: Positioned in high-traffic areas, ensuring maximum visibility. 4️⃣ Brand Association: Your Brand becomes synonymous with great experiences at the bar. How important is brand visibility for your business, and can you see Custom Drinking Bar Mats playing a key role? Let's chat! 💬 #BeverageIndustry #BrandVisibility #PromotionalProducts #MarketingStrategy SwagSway Promotions #swagsway #swagswaypromotions #promoitems #swag #merch