LEAD’s differentiating factors are our intentional focus on connecting with the communities we serve, as well as creating an environment where our students and families feel supported and accepted. Brands like us are typically visually represented with rounded lines (representing care), contained shapes (representing safety), and discrete hearts (representing love). You will see all of these elements included in the new LEAD Public Schools logo. You matter here.💚
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“If you stand for something, you will always find some for you and some against. Yet, if you stand for nothing, you’ll find nobody for you or against you.” Creating a differentiated brand proposition is crucial for parents, students, and educators when choosing your school over others. Check out our latest blog 'Stand for Something'.
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Strategic and Commercial Advisory. Helping leaders and entrepreneurs deliver growth, innovation, and commercial transformation.
Today, independent schools face unique challenges as they balance the need to deliver ‘core’ education programmes with the need to differentiate themselves and stand out in a crowd. Our recent article delves into this further, highlighting the importance of taking a clear stance to differentiate yourself – because appealing to everyone can mean appealing to no one.
“If you stand for something, you will always find some for you and some against. Yet, if you stand for nothing, you’ll find nobody for you or against you.” Creating a differentiated brand proposition is crucial for parents, students, and educators when choosing your school over others. Check out our latest blog 'Stand for Something'.
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”Every institution is going to be positioned differently. How they build their funnels may be different. How they may want to build it in the future may be different. The resources that they have at their leisure to do so may be different.” — DJ Menifee If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention. at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission. In this episode, we bridge the connection between institutional mission and actions. Join Troy Singer and Bart Caylor as they discuss: ✅ The enrollment ecosystem (3:44) ✅ Enrollment funnel challenges (7:12) ✅ Assessing your assets (15:09) ✅ Being grounded in the “Why” (27:29) This week's episode is brought to you by Caylor Solutions and Ring Digital. #enrollmentecosystem #enrollmentfunnel #missionstatement #college #marketingmanagement #higheredmarketing
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Online educators and thought leaders: PLEASE tell me that you’re sharing your expertise with more than text and photo alone. Even with self filmed, imperfect videos, you can: 👉 Build trust and rapport with your audience 👉 Grow and amplify your personal brand (show the real you!) 👉 Give value and free knowledge to further position yourself as an expert Are you giving out knowledge or being stingy with it? Your audience expects value, and then when they realize that you’re the expert, BOOM 💥 they’ll come to you.
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Communications | Advertising | Branding | Marketing solutions & initiatives for growth-oriented businesses
This month, we're diving deep into the art of public speaking. Whether you're just starting out or looking to hone your skills, our latest blog is packed with insights to help you shine. 🎤✨ 🔹 Crafting Engaging Presentations 🔹 Overcoming Stage Fright 🔹 Enhancing Persuasive Communication Public speaking is more than just a skill—it's a tool for leadership, career advancement, and personal growth. From crafting a compelling opening to using body language effectively, we cover it all. 💡 What's Inside: The importance of storytelling for engagement Structuring your speech for maximum impact Using visual aids to enhance your message Techniques to manage stage fright and channel nervous energy Join us on this journey to master public speaking. Let’s turn those jitters into powerful presentations and memorable moments! 📣 Ready to elevate your speaking game? Check out the full blog now and let's get started: https://bit.ly/4bnJC4d #PublicSpeaking #PresentationSkills #Communication #Leadership #PersonalGrowth #CommCoreMarketing
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Samuel Adegboyega posted what will bless your brand in 2024. A point caught my attention, as many brands overlook: Conduct Brand Audits Regularly 💪 Gather feedback and analyse market trends... Many brand owners don't know which client left and why they left (Churn Analysis), which can only be established by creating a database and database management. Churn Analysis is what every brand owner should do periodically to check their client base. Do you have a database of your clients? How often have they been buying/engaging your services? What quantity are they buying/how often are they hiring your service? Are they still patronising? What makes them stop patronising if they do? What makes them have a drop in Quantity they have been buying? How does that affect your profit? Building a sustainable business takes a while, but the sustainability starts now! Have a Database for clients, whether structured or unstructured, and get data from them. That's the life of the long-term business. Let's connect to discuss more on this. #dataanalysis #brand #business #businessanalytics #data #sustainable #tips
Brand Identity Designer for Founders and Businesses || Helped 100+ Business Create Functional Identity System that has Optimized their Perception and Sales X10 || Event Branding || Click the link below to work with me👇
In 2024, building a Strong Brand is like building a tough lighthouse in stormy seas. Let's explore HOW TO DO IT RIGHT, even with all the changes happening around us. See through the slides, which of these resonates with you best? I'll be at the comment session to engage you.🎉🎉🎉
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Who is your best marketing team? 𝐘𝐎𝐔𝐑 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑𝐒 🙌 there’s no one better to advocate for your brand than the people who already love it, why? 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 - real experiences cultivate genuine trust 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 - creating connection and loyalty to your business 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - relatable content drives higher engagement 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 - unique (and funny 🤣) stories stand out A few takeaways from Scott Warner's training yesterday. Anything else you learned?? COMMENT BELOW 🔽
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Personal Brand. We all have a brand. Whether we know it or not. Or, even like it or not. Just how are you known? How do others experience you? What do your colleagues think about you and feel for you? As self-leaders, we want to know and manage our brand--to ensure it reflects how we want to be known professionally. It is also important to validate that how we see ourselves (present ourselves to others) is in alignment with how others see us. This is self-awareness and self-leadership. If you need help getting there, don't hesitate to reach out.
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Founder at Assistagram | Instagram Marketing Agency | Keynote Speaker | Featured on Forbes, Inc., Entrepreneur
If I were to start building my personal brand all over again, here’s one thing I would do: Start building relationships with the right people early on. Who are the “right” people? Those aligned to your industry and goals who can provide value - whether through guidance, connections, or advocacy. Don’t wait until after you “make it.” Identify and nurture those vital relationships early. ☑️ Offer to help them before asking for anything ☑️ Share their work and celebrate their wins ☑️ Seek wisdom through thoughtful questions ☑️ Position yourself as an ally, not just a fan The validation of respected peers draws others to take notice. Tapping into their knowledge and networks accelerates success far more than any press mention alone. Approach with patience and humility. But when the time comes to spread your brand’s wings, you’ll have advocates cheering you on.
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I help leaders build liberatory cultures so their teams can become more unified so they can focus on their mission and do great work together. Looking for Co-Conspirators to Change the World.
Stephanie Zhong is an entrepreneur brand whisperer, y'all! Steph has this amazing ability to help you find the gold of the work you are trying to put out in the world. She breathes new breath into entrepreneurs and helps people to step into their brilliance and take up space. If you're an entrepreneur, definitely check out this upcoming workshop. Steph is absolutely the real deal!
Brand Storyteller & Human Design Coach for Visionaries ⚡️ Helping founders and coaches to unlock hidden brilliance and to ignite movements with their message.
A Brand North Star isn't just a concept—it's your messaging engine. It encapsulates your thought leadership ideas, mirrors your creator identity, and weaves your brilliance and ethos into every product and service you offer. If you've been struggling to capture your ethos and brilliance into words that ignite your audience, register for my upcoming Brand Your Brilliance workshop. Sign up at bit.ly/bebrilliant2023
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