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Strat Comms Pro. Accessibility, impact and purpose.

really worth a watch

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Running a "Reality First, Brand Second" research consultancy | Meet the 85% | meetthe85.substack.com

Meet Rutvi. Rutvi is a graduate of Biomedical Research, living in Leith. Her studies had a focus on cancer and radiation. Rutvi is in £92,000 of debt due to her studies. She's yearning for "stability" - the word permeated our time with her. So much so that she's actively considering turning her back on her studies and entering the Aldi graduate scheme. There's nothing at all wrong with the Aldi graduate scheme - but shouldn't the brightest minds in the country that have studied cancer and radiation, be trying to cure cancer? The Higher Education system was a big part of our findings in the "What the fuck is going on? with the Heartland" project with Saatchi & Saatchi UK and Richard Huntington and team. Read their excellent report here: https://lnkd.in/eHqFSuX8 And follow our newsletter for more findings over the coming weeks: https://lnkd.in/ekTUE4_Z

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