LEARFIELD’s Post

🥍[Sports Biz News]🇺🇸 Premier Lacrosse League strengthens brand value with continued partnership with Rebel Bourbon through 2025 season👏 The Premier Lacrosse League (PLL), supported by Ticketmaster, has announced the continuation of its multifaceted sponsorship with Rebel Bourbon, headquartered in Missouri. This partnership secures Rebel Bourbon’s position as the Official Bourbon of the PLL through the 2025 season. Jake Krantz, Senior Director of Partnership Development at the PLL, stated, "Our collaboration with Rebel Bourbon has provided unique experiences for our fans, celebrating the spirit of rebellion and excellence. We look forward to continuing this partnership and bringing the Rebel brand to life across PLL platforms as we trailblaze the future of professional sports." Fans will see Rebel Bourbon’s branding on penalty boxes, Carolina Chaos uniforms, and through the "Rebel of the Week" content series on PLL platforms. The 2024 PLL All-Star Weekend will be held on July 13 in Louisville, Kentucky, and broadcast on ESPN and ESPN+. Fans over 21 can sample Rebel Bourbon at the PLL’s Bar Down beer garden and receive merchandise discounts at Rebel Bourbon’s Bardstown distillery. The continuation of this sponsorship is significant from a sports marketing perspective. Rebel Bourbon can enhance its brand recognition and make a strong impression on its target audience, which includes young people and sports fans. The extensive promotional activities, such as branding on uniforms and penalty boxes and the "Rebel of the Week" series, provide excellent opportunities for deepening brand engagement. For PLL, maintaining this ongoing partnership with Rebel Bourbon enhances the league’s overall brand value and opens up further sponsorship opportunities. Collaborating with leading sponsors allows the Premier Lacrosse League to improve fan experiences and drive league-wide growth. Such strategic sponsorships are crucial for the sustainable growth of sports teams and leagues, exemplifying the success of the Rebel Bourbon and PLL partnership. By continuing their collaboration, Rebel Bourbon and the Premier Lacrosse League are set to achieve new heights, further solidifying their positions in their respective markets. The partnership is a testament to the power of strategic alliances in sports marketing, demonstrating how brands and sports entities can work together to achieve mutual success. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #premierlacrosseleague #rebelbourbon #lacrosse #americanlacrosse

With marketers flocking to established women's sports leagues and teams seeking #sponsorship agreements, it's time to turn attention to emerging women's sports, such as those poised to gain NCAA championship status. Details in my latest blog post for TicketManager. #sportsmarketing

Are sports sponsorship interest directly correlated to team performance? As far as the NBA, that wouldn’t be the case. It’s important to consider, and measure, the qualitative impact on target audiences in order to best represent the brands return on investment. My team, the Lakers, may have ended their season so short (am I really rooting for the Celtics now?), but there is much to reocncile and ponder in the world of sports, marketing, and value creation. “NBA team sponsorship revenue grew more than $100M from last season, reaching a record $1.4B in the 2022-2023 season. The NBA sponsorship portfolio also rose 3.5% year-over-year (YoY) with 2,430 new brand deals, but the increase in spend across deals is even more significant, rising 10.5% YoY.” https://lnkd.in/gv_hUm3h #Sports #Sponsorship #NBA #MLB #NHL #NFL #Brand #Message #Value #Fan

Given the dynamic nature of #sportsmarketing and #sportssponsorships, the number of #snackbrands aligning with sports of various disciplines is substantial. https://lnkd.in/eB2cPEmY

🏈[Sports Biz News]🇺🇸 Southwest Airlines Strengthens Sports Marketing with SEC Sponsorship🛫  Southwest Airlines has entered into a multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network. By becoming the official airline of the SEC, Southwest enhances its presence in sports marketing. This partnership emphasizes the development and success of SEC sports, including football, basketball, baseball, softball, gymnastics, and women's soccer. To commemorate the launch of this sponsorship, Southwest Airlines is hosting the "Flex Your Fandom Sweepstakes," offering participants the chance to win the ultimate travel experience to the SEC Football Championship. Later this year, additional sweepstakes will be held, awarding packages to the SEC Basketball Championship tournament and summer getaways. "Southwest Airlines is proud to be the airline of choice for SEC fans, making it easier for them to attend their favorite games," said Jennifer Bridie, Vice President of Marketing Communications & Strategy at Southwest Airlines. "SEC fans have been flying with us for decades, enjoying the benefits of two free checked bags, no change fees, and saving flight credits for when their team makes it to the championship." Southwest has added new routes and additional services to accommodate college football fans eager to support their teams during the season's big matchups. These include the USC vs. LSU Vegas Kickoff Classic, Alabama at Wisconsin in Week 3, Tennessee at Oklahoma in Week 4, and Georgia at Texas in Week 8. This sponsorship includes significant exposure for Southwest Airlines within SEC Network programming and SEC Nation, the network's traveling football pre-game show. Southwest will also have a presence at major SEC championship events, including the football championship in Atlanta and basketball tournaments. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #sec #southwestairlines #collegesports #sponsorship #football #basketball #baseball #softball #gymnastics #womenssoccer #airlines #america #collegebasketball #collegefootball #americanfootball

📺 [Sports Biz News]🥍 World Lacrosse Partners with Sportall to Enhance Lacrosse Brand Value🚀 World Lacrosse has announced a partnership with France-based Sportall to launch WL TV, a custom digital video platform. WL TV will be available via web and dedicated mobile apps, offering live and on-demand content to lacrosse fans worldwide. The platform will debut next month ahead of the 2024 World Lacrosse Women’s U20 Championship, with all 64 games broadcast live. This three-year partnership includes critical events leading up to the Los Angeles 2028 Olympics. WL TV aims to significantly increase the global visibility and accessibility of lacrosse, supporting the sport's continued exponential growth. This new platform not only expands the international fanbase but also provides members with a valuable channel to distribute their content. Jim Scherr, CEO of World Lacrosse, stated, "Providing WL TV through Sportall is a groundbreaking development for our sport. It will drastically enhance the global visibility and accessibility of lacrosse, accelerating its growth even further. We look forward to delivering more lacrosse to more people around the world than ever before, starting next month with our Women’s U20 Championship." Thierry Boudard, CEO of Sportall, expressed his enthusiasm, saying, "Like other major international organizations, World Lacrosse has chosen to operate their own streaming platform with Sportall. This direct-to-consumer strategy will dramatically expand their coverage, connecting them directly with their fanbase with the end-to-end support of Sportall. We are proud to partner with another 'road to LA' federation." From a sports marketing perspective, this partnership marks a significant milestone. WL TV will allow lacrosse fans to access high-quality live and on-demand content globally, fostering stronger fan loyalty and attracting new viewers. This platform provides substantial benefits for sponsors by enabling direct reach to target audiences, enhancing the value of sponsorships. Advertisers can leverage live broadcasts and promotional activities during streaming to boost brand awareness effectively. Additionally, on-demand content offers opportunities for targeted campaigns in specific regions or markets, making marketing efforts more strategic. As lacrosse heads toward the 2028 Los Angeles Olympics, WL TV will play a pivotal role in promoting and developing the sport. This digital platform sets a new standard for sports federations, highlighting the potential of digital media in sports marketing. Overall, the World Lacrosse and Sportall partnership is a strategic move that paves the way for the future of lacrosse and unlocks new possibilities in sports marketing.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #worldlacrosse #lacrosse #sportall #olympics2028

Important facts and tips to run a successful Sports Federation https://lnkd.in/gHiyjgrJ #sportsfederation #sportsmanagement

This week our chart looks at how the world’s highest paid athletes make their money. With sponsorship making up such a large share of some athlete’s income, we explore what this means for corporates and how to make such partnerships a success. #sportsmarketing #sponsorship #corporatereputation   https://lnkd.in/eare-r54

Roger Federer was 5th highest earning sports star in 2023, earning $95 million – and he didn’t lift a racket. With Ronaldo and LeBron James also earning huge sums off the field last year, the market for sports sponsorship is in rude health. Why is this and what are the implications for corporates? The global market for sports sponsorship has been estimated at roughly $100 billion in 2023 and is predicted to keep growing exponentially in the years ahead. Sports stars, teams, events and stadiums are all highly sought after assets and with the deep pockets of betting companies and streaming giants increasingly entering the space it is easy to understand why the sums available are so vast. For corporate communicators, sports sponsorships can be an important part of the communications mix. The right sponsorship can enhance brand visibility, boost reputation and – at their very best – convey a message on corporate values that can be otherwise difficult to land. Nevertheless, history is littered with examples of failed sporting sponsorships and to be successful there are a handful of key rules to follow: -       Partner with a sporting event, team or person that is aligned with your values, purpose and strategy. -       Carry out extensive due diligence on potential reputation risks. This is particularly true when sponsoring an individual.   -       Use economic modelling to forecast the potential impact and then use measurement to assess ROI from the partnership. With the Masters golf starting today it feels appropriate to draw on the challenges of Tiger Woods in 2009/10 and the mass exodus of sponsors that resulted as an example of what can happen when things go wrong. In the same breath, when Woods was at his best there have been few athletes that could move the needle of public perception in the same way. And while Tiger’s latest $500 million Nike deal has recently come to an end, we can be certain that there will be no shortage of sponsors queuing up for a spot on his trademark red polo should he make it to Sunday this week. #sportsmarketing #sponsorship #corporatereputation

In regards to sports marketing, several soccer, basketball, and racing marketing execs break down what they anticipate will be their greatest challenges and opportunities this year. #mediaplanning #mediabuying