In Swindon’s recent win, you could sense new manager Ian Holloway’s efforts to build a culture of accountability, winning, and competition after a tough start to the season.
While success is often measured by short-term results, it’s also about creating the right connection between players, staff, fans, and ownership, all while setting a clear long-term vision for progress.
Their opponents, Wycombe Wanderers, are a standout example in the EFL this season, sitting atop League One ahead of clubs like Birmingham City and Wrexham. They’ve developed a culture of consistency, belief, and identity, showing what’s possible when a club gets it right. But as we all know, these transformations take time, patience, and commitment.
The challenge for any club is balancing the ambition to move forward with staying true to its identity—a delicate but rewarding process.
For clubs like Swindon, the journey is certainly ongoing, but with a 2-1 win and progression to the next stage of the Vertu Cup, it’s a small yet meaningful step in the right direction for the team.
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