Leavened’s Post

Linear TV continues to prove its advertising prowess with yet another premiere event. The lesson? The power of live events endures, driving engagement and conversation. As we move further into the digital age, it's important to remember the massive reach and enduring value of traditional broadcast media provides #broadcastmedia #lineartv #Advertising

With the Grammys on Sunday and the Super Bowl following soon after, it's important to remember how valuable TV Tentpole Ad Buys are. Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online.   Read the full article here: https://lnkd.in/gcjjdF92 #mediabuying #advertising #grammys #SuperBowl

💭 Have you checked on your TV ad schedules lately? How are they holding up? #ctvsolutions #localbroadcast #advertising #localnews #politicaladvertising

✅🖥️ The Hollywood Reporter (5/9): “This year, the disruption is more figurative, but in many ways much worse: Linear TV, the linchpin of the ad business for Hollywood, is rapidly eroding. At the same time, this is the year that the streaming behemoths have decided to go for the ad jugular, with Netflix planning an “immersive” experience for media buyers and Amazon storming into upfronts only months after turning on commercials for its millions of Prime Video users, both of them joining YouTube during this critical week in New York. In other words, linear TV is on the ropes at a time when legacy media needs it most to get over that streaming chasm. “We’re not kidding ourselves thinking this is going to be some gangbusters upfront. It’s going to be challenging again,” one ad sales chief with exposure to linear TV tells The Hollywood Reporter. Another TV ad sales chief adds that they were focused on “flexibility” and “transparency” with ad partners, basically asking them what they wanted and figuring out a way to deliver. But some analysts have been even more bearish. “Decades from now, media executives and investors will likely look back at 2023 as the year where linear TV advertising officially broke,” MoffettNathanson analyst Michael Nathanson wrote March 19. “It is now clear that outside of sports advertising there should no longer be expectations of a recovery for linear TV advertising.” Indeed, multiple top ad sales executives say that sports will be one of the top selling points during an otherwise challenging year, with athletes and studio hosts expected on stage at multiple presentations.” ⬇️ #streamingtv #livesports #ctvadvertising #upfronts #newfronts

As many organizations begin to set goals and marketing budgets for 2025; it’s important to stay educated on the latest data points out there. As video continues to play a crucial role in brand storytelling, live TV remains vital to reaching audiences at scale, generating 73% of multiscreen advertising campaign reach. Get more insights in the latest Effectv Multiscreen TV Advertising Report: https://comca.st/47NFYAs. #EffectvEmp

With YouTube's rising role in TV, it's becoming a major player in targeted, cost-effective advertising. So, what does this all mean for TV ad budgets? 📈 Kate Brinkley, our Head of Digital Planning, joined the conversation with Omar Oakes and shared her specialist insight with The Media Leader UK. For Kate, it all comes back audience viewing behaviour: “Consumers don’t see this like we do. As an industry, we have defined linear TV in a way that make the likes of BVOD, SVOD and YouTube ‘different’… Consumers choose the content they want to consume and will navigate around platforms to get to it. Therefore, YouTube is of course a challenger to linear, as it’s another place consumers can and are choosing to watch TV — more and more often, if you read some of their reports on consumption. Add its ability to target audiences and content without seeing the huge rise in CPM you’d get if you attempted to replicate that in a linear or BVOD space, you can see the appeal. It does lean in to individual viewing versus broadcast moments, though, so you lose that stature and conversation that is sparked from appearing in big linear spots.” #TVAdvertising #MediaTrends #DigitalMarketing #MarketingInsights

Don't miss out on reaching your audience with TV! In our latest blog post, we dive into why TV still reigns supreme in the world of media consumption. From audience insights to emerging trends, discover how traditional TV is evolving and adapting to modern viewing habits: https://lnkd.in/eX9sM-zm #LifeatCox #askJeannineDugas

In a world buzzing with digital trends, one timeless medium continues to reign supreme - Television! From captivating storytelling to unparalleled reach television offers an immersive experience that captivates audiences like no other. Despite the rise of digital platforms, TV remains the cornerstone of effective marketing strategies, delivering impactful messages to millions worldwide 🎯 As advertisers, let’s not overlook the enduring influence and vast potential of television. It’s not just a screen; it’s a canvas for creativity, a conduit for connection, and a catalyst for brand success. Let’s harness the power of TV to elevate our campaigns, spark conversations, and leave a lasting impression on viewers everywhere 🧑💻 So, as we navigate the ever-evolving landscape of advertising, let’s remember - TV is not just alive; it’s thriving! https://loom.ly/pKW4Muw #DigitalAdvertising #TargetedAds #MarketingROI

Shifting ad budgets from TV to radio? Brands are seeing significant reach expansion by integrating radio into their media strategies. Audacy's recent findings highlight radio's power to reach audiences TV misses, boosting campaign reach effectively. Time to tune into new possibilities! #RadioAdvertising #MediaStrategy

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