Bao Chau Le’s Post

What Do ‘Natural’ and ‘Healthy’ Really Mean on Food Labels? Amidst the vast array of products in a supermarket, one cannot help but notice the enticing allure of terms like ‘natural’ and ‘healthy’, beckoning us to make a more wholesome selection. However, it’s important to delve deeper into these claims. Do these indicators truly reflect the nutritional value, or are they just clever marketing strategies targeting health-conscious consumers? Now, we can delve into the significance of these labels to make well-informed choices about our food. https://buff.ly/3Tmngc8 #HealthyEating #CleanEating #FoodLabeling #NaturalFoods #NutritionFacts #WholeFoods #EatRealFood #NutritionalScience #SmartEating #FoodTransparency

What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? What’s the future for Taste, Nutrition & Health? We can answer these and many more questions with our new trendscope™ 2024+. It decodes latest consumer trends in food and beverages. Watch our video to learn more! #taste #food #beverage #trendscope #trends #consumer #symrise #alwaysinspiringmore

Anti-Diet Movement: Marketing Ploy or Healthier Relationship with Food? The anti-diet movement started in the 1960s as a way to fight weight stigma. Major food companies now are distorting the message, with General Mills taking the message a step further by making the case “that putting on food packages if a product is high in sugar or fat or another unhealthy ingredient was food-shaming consumers, and therefore it needed to be opposed.” The result, grocery retailers giving more prominent shelf space to full-fat, indulgent versions of foods at the expense of healthier options. #sustainability #foodsystems #diet #antidiet #indulgent #healthandwellbeing https://lnkd.in/ebJkd4Ri

Discover latest snacking trends! What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? How does the future for Taste, Nutrition & Health in Snacks look like? We can answer these and many more questions with our new Snacks trendscope™ 2024+. Watch our video to learn more! #taste #food #beverage #trendscope #trends #consumer #symrise #alwaysinspiringmore #proudtobesymrise #SymriseAG #TasteNutrition&Health #codeofnature #sustainability #alwaysinspiringmoreplaces #Naturals #DiverSym

What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? What’s the future for Taste, Nutrition & Health? #trendscope These and many more questions can be answered with our new trendscope 2024+ that decodes latest consumer trends in food and beverages.

Focus on PROTEINS in beverages and other food. This trend is reinforced by more marked changes among Canadians since the pandemic: searching for wellness through nutrition, physical exercises, increasing consciousness on the positive impact of reducing meat consumption for health and environmental reasons, etc. There are numerous examples of products highlighting protein content. Here are 2: Danone's Oikos yogurt with 17g of protein and the protein line beverage REBBL Inc. with tempting flavors like strawberries and cream. Looking for inspiration? Contact us Trampoline Marketing- Strategic Marketing Stratégique #food #beverage #trend #marketing #proteins #foodmarketing

Unlocking Success: Creative Strategies Behind the Canadian Chicken Campaign 🍗 The Canadian Chicken campaign has proven to be a brilliant example of how outdoor advertising can be innovatively leveraged to promote a product. Aiming to highlight the importance of protein in daily diets and position Canadian chicken as a nutritious option, this campaign effectively captures the audience's attention. Campaign Objectives: 1. The campaign seeks to educate consumers about the benefits of Canadian chicken, which is rich in protein and essential nutrients. This aligns perfectly with current health and wellness trends. 2. By utilizing DOOH (Digital Out Of Home) strategies, the campaign creates a dynamic dialogue with its audience, encouraging interaction and sharing of healthy recipes. This not only generates interest but also builds a community around the product. 3. Through creative billboards and impactful messaging, the campaign has successfully increased the visibility of Canadian chicken, positioning it as the preferred choice for health-conscious consumers. 4. By showcasing how Canadian chicken can be part of a balanced diet, the campaign inspires consumers to incorporate this food into their meal planning, contributing to healthier lifestyle choices. 📈 If you want to dive deeper into how the Canadian Chicken campaign achieved its objectives and how you can apply these strategies to your own marketing initiatives, don’t miss our latest blog: https://lnkd.in/dxDcv9vx #CanadianChicken #OutdoorAdvertising #CreativeMarketing #DOOH #Nutrition #CampaignStrategies #BrandRecognition

What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? How does the future for Taste, Nutrition & Health in Dairy look like? We can answer these and many more questions with our new Dairy trendscope™ 2024+. Watch our video to learn more! #symrise #alwaysinspiringmore #taste #food #beverage #trendscope #trends #consumer