Lee Kuan Yew School of Public Policy’s Post

The term "nation branding" has been described as the favourable images of countries resulting from "strategy, substance, and symbolic actions." For Rick Buck Song Koh, guest lecturer at the Lee Kuan Yew School of Public Policy (LKYSPP), and author of Brand Singapore, it's all about reputation. As he puts it, “Your reputation is your most valuable asset, because with it you can get so much done. And if you've got a bad reputation, then you've got a mountain to climb". In this Global-is-Asian article, he discusses the strategies that have made Singapore a model for nation branding, focusing on economic development, tourism, and international relations. Read the full article here: https://lnkd.in/dHwb8fUd #NationBranding #PublicPolicy #Singapore #GlobalReputation #LKYSPP

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