Chief Fun Officer | Toy Association Public Relations Marketer of the Year Nom | Social Selling & E-Commerce Innovator | Product Development & Inventor Champion | QVC Certified On-Air Guest
The Toy Association's latest trend report in a nutshell: Nostalgia continues to dominate the toy aisle 🚀🌈 Do we thank the rise of Kidult purchasing power, now making up 5% of global toy sales fueled by "emotional escapism" ? How is your brand #marketing and #productdevelopment strategy taking advantage of this nostalgic renaissance?
Toy Association members can now access a complimentary new Trend Hunter report that explores the resurgence of nostalgic elements in contemporary products and experiences: https://lnkd.in/eBPxE8Yv #toyindustry #toynews #toys
