In 2023, both Louis Vuitton and Gucci achieved remarkable success with their Pre and Cruise destination shows. Held in Seoul, these shows generated nearly double the earned media value compared to their regular schedule. Versace’s collaboration with Dua Lipa for La Vacanza during the Cannes Film Festival was a strategically designed event that effectively captivated audiences. The key to achieving successful off-schedule and mid-season shows lies in highlighting the brand amidst the competition. Our latest report, “2023: A Year in Data,” in collaboration with KARLA OTTO, offers unique insights derived from proprietary data and creative analysis, providing valuable guidance for brand marketing professionals. Delve into the report now and explore the top 10 data-defined moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU . . . #YearInReview #2023 #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #chanel #versace #dualipa #boss #gucci #louisvuitton #saintlaurent
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Join us on Wednesday, October 23rd, at 10 AM CET for an exclusive, interactive webinar, “The Influencer Edge: Fashion Weeks, Paris Olympics, and 2025 Trends.” In this dynamic session, we’ll reveal key takeaways from the 2024 Fashion Weeks and Paris Olympics, plus, we’ll dive into our top predictions for the biggest trends shaping influencer marketing in 2025. * Why attend live? Not only will you gain real-time insights from our team, you’ll also have the opportunity to participate in an engaging Q&A session, share your thoughts, and get your questions answered on the spot. * Can’t attend live? Don’t worry! Register now, and you’ll still receive access to the exclusive replay, allowing you to catch up on all the valuable content at your convenience. Whether you join us live or watch the replay, don’t miss this opportunity to stay ahead of the curve. Register here: https://lnkd.in/eYwGkf33
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Fashion weeks have a global influence, but their impact varies across different geographical markets. Here are the brands dominating Fashion Week SS25 across Weibo and RED. #findinfluencers #influencermarketingplatforms #influencerdatabase #weibo #red #fashionweek #dior Christian Dior Couture #versace Versace #ralphlauren Ralph Lauren #fendi Fendi #louisvuitton Louis Vuitton #prada Prada Group #saintlaurent Saint Laurent #mugler MUGLER #valentino Valentino #mugler MUGLER
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Discover the leading influencers and top fashion brands that dominated Women's Fashion Weeks Spring/Summer 2025 edition with the highest Earned Media Value. Visit our new blog post and unlock the complete rankings, including the top 20 brands and the top 20 influencers: https://lnkd.in/dWuqqi97 Together with our partner KARLA OTTO, we’ll unpack the peripheral effect of tapping into these celebrities’ fandoms, alongside other key trends and metrics from fashion month, in our upcoming SS25 Womenswear report launching next week. 📷 Spotlight #findinfluencers #influencermarketingplatforms #influencerdatabase #fashionweek #dior Christian Dior Couture #tommyhilfiger Tommy Hilfiger #prada Prada Group #saintlaurent Saint Laurent #gucci Gucci
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🌟 Don’t miss out! 🌟 Join us on Wednesday, October 23rd, for an exclusive online event: “The Influencer Edge: Fashion Weeks, Paris Olympics, and 2025 Trends” Register below to be a part of the conversation and gain insights into the future of fashion, sports, influence, and more! #FashionTrends #InfluencerEdge #OnlineEvent #influencermarketing #2025trends
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Take a look at the Fashion Weeks’ yearly EMV evolution on Instagram. From the striking success of New York Fashion Week to the slight decline of London’s. Now that the fashion month is officially over, stay tuned for KARLA OTTO x Lefty.io SS25 Womenswear report launching soon. Discover more: https://lnkd.in/dCjAy_7U #tommyhilfiger Tommy Hilfiger #ralphlauren Ralph Lauren #coach Coach #burberry Burberry #richardquinn #nensidojaka #prada Prada Group #gucci Gucci #bottegaveneta Bottega Veneta #dior Christian Dior Couture #saintlaurent Saint Laurent #chanel CHANEL
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Paris Fashion Week 2024 went viral, generating $437 million in EMV, a 10% increase compared to last year. Christian Dior Couture, Saint Laurent, and CHANEL led in brand visibility, while K-pop icons like BLACKPINK’s Jisoo and Rosé added star power. Coperni Paris’ show at Disney dazzled the crowd, with @kyliejenner, the event’s most prominent influencer, closing the show. Visit our new blog post and unlock more insights: https://lnkd.in/eny7uVKs Stay tuned as Lefty, together with partner KARLA OTTO, reveals more exciting facts about all Fashion Weeks. 📷 Spotlight #findinfluencers #influencermarketingplatforms #influencerdatabase #parisfashionweek #dior #saintlaurent #chanel #louisvuitton #miumiu #valentino #schiaparelli #balenciaga #vetements #coperni
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GCDS does not shy away from pop cultural references, and its SS25 show was no different. The show started with a series of green looks reminiscent of the neon shade associated with Charli XCX’s 2024 “Brat” LP. The show closed with “Everything is Romantic,” a nod to the same album. GCDS seamlessly integrated viral internet culture, featuring key Gen Z tastemakers from TikTok, such as Bella Poarch, who holds one of the most viewed TikToks in the app’s history. The brand gained significant attention during MFW SS25 on Instagram, securing strong impressions from posts by micro-influencers, press accounts, fashion commentators, and fan accounts. The new GCDS collection also made waves on TikTok, resonating with Gen Zers, as almost half of all GCDS SS25 content views originated from Gen Z accounts. This fusion of cutting-edge design and pop culture references continues to solidify GCDS’s position as a standout brand, captivating the hearts of young audiences and Milan Fashion Week. 📷 Spotlight, Instagram #findinfluencers #influencermarketingplatforms #influencerdatabase #gcds #milanfashionweek
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Athletes at the 2024 Olympics showed us that beauty is all about strength, resilience, and confidence. Beauty brands like Fenty Beauty, K18 Hair, Procter & Gamble, Milani Cosmetics and SEPHORA teamed up with these powerful role models breaking boundaries and reaching new audiences. Download our last report “2024 Paris Summer Olympics: How Athletes Fueled Brand Success” to discover how athletes drove brand success through strategic partnerships at this global event: https://lnkd.in/daKg3-JJ 📷 Instagram, Fenty, K18, Procter & Gamble, Milani Cosmetics, Sephora #findinfluencers #influencermarketingplatforms#influencerdatabase #olympics #2024olympics #fenty #k18 #procterandgamble #milani #sephora
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