Lega Serie A’s Post

🤝 Exciting news in the football sponsorship landscape as Red Bull partners with Club Atlético de Madrid until 2027, marking their first venture into Spanish football. Reports suggest Atletico Madrid won this deal over FC Barcelona, demonstrating their growing commercial appeal after their busy summer transfer window in 2024. 📈 The timing couldn't be better - Atletico are currently on a 14-game winning run across all competitions and are sitting at the top of the LALIGA table. This partnership aligns perfectly with both brands' reputation for dynamism and resilience. 🏟️ The deal will enhance fan experience at the Riyadh Air Metropolitano through events and product availability. It adds to Atletico's commercial portfolio, joining their existing €40m per season partnership with Riyadh Air | طيران الرياض , their current front-of-shirt and stadium sponsor. 🌍 For Red Bull, this expands their football presence into Spain, complementing their ownership of other football clubs like RB Leipzig, FC Red Bull Salzburg, and New York Red Bulls. For Atletico, it brings not just significant revenue but also partnerships with a brand known for innovative sports marketing and event activation. #SportsBusiness #Football #LaLiga #Sponsorship #AtleticoMadrid #RedBull

What’s next for Qatar and football? After hosting one of the most successful FIFA World Cups in history, what lies ahead for Qatar’s football journey? The below report (in the comments section) dives into key growth opportunities, from enhancing infrastructure and hosting capabilities to elevating the Qatar Stars League and fostering coaching excellence. But there’s a game-changing question: How can a well-planned, targeted sponsorship strategy unlock the next level for Qatar's football ambitions? Strategic partnerships can fuel development, attract international attention, and solidify Qatar's position as a global football hub. Let’s explore the possibilities. Read more in the comments section below. LTT Sports, Olivier Jarosz, Konstantin Kornakov, Fathi Abou El Gadaiel, Richard Clarke, Arvid Lyngnes, LCP Global Sports Consulting Group #FootballStrategy #SportsMarketing #SportsSponsorship #FIFAWorldCup #QatarStarsLeague #QatarFootball #SponsorshipStrategy #GlobalSports #FootballDevelopment #PostWorldCupLegacy

What’s next for Qatar’s football future? The 2022 FIFA World Cup put Qatar in the global spotlight, showcasing their hosting capabilities and commitment to football. But what are the next steps to ensure long-term growth and sustainability? This insightful report explores opportunities to build on their success, from strengthening the Qatar Stars League to advancing coaching systems and infrastructure. LCP Global Sports Consulting Group believes a targeted sponsorship strategy is the key to unlocking the next level, driving both local and international engagement, and creating lasting impact. Dive into the possibilities and read the in depth article by LTT Sports in the comments section below! Richard Clarke, Arvid Lyngnes, Tony Paladin #LCPConsulting #SportsSponsorship #FootballStrategy #QatarFootball #SponsorshipOpportunities #PostWorldCupLegacy #GlobalSports #QatarStarsLeague #SportsMarketing #FootballDevelopment

Shirt Sponsors & Deal Value 🤔 I recently conducted a study analyzing the relationship between the number of sponsor logos on football team shirt and the annual revenue generated from these #sponsorships across Europe’s top 5 leagues. To ensure fairness, I selected mid-level teams from each league, avoiding clubs with large international fanbases. Here’s what I discovered: ⚽ English Premier League: 2 sponsors + kit supplier ✅ Teams: Leicester City Football Club, Everton Football Club, West Ham United FC ✅ Average shirt #sponsorship revenue: €21M ⚽ Bundesliga: 2 sponsors + kit supplier ✅ Teams: Borussia VfL 1900 Mönchengladbach GmbH, Eintracht Frankfurt, VfL Wolfsburg ✅ Average shirt sponsorship revenue: €20.6M ⚽LALIGA: 3 sponsors + kit supplier ✅ Teams: Athletic Club, Villarreal CF, SAD Sevilla FC ✅ Average shirt sponsorship revenue: €11.5M ⚽ Serie A: 4 sponsors + kit supplier ✅ Teams: ACF Fiorentina, Bologna FC 1909, U.C. Sampdoria ✅ Average shirt sponsorship revenue: €7.3M ⚽ Ligue 1: More than 4 sponsors + kit supplier ✅ Teams: MONTPELLIER-HERAULT SC SASP, Stade Rennais F.C., AS SAINT ETIENNE ✅ Average shirt sponsorship revenue: €5.7M It’s interesting to see that as the number of sponsor logos increases, the revenue generated from these sponsorships tends to decrease, the less logos on the shirt, the higher the value of the total revenue. Source: Deloitte, Brand Finance, Statista, SportsPro, Football Benchmark

Tottenham Hotspur Football Club grosses €7m per game from new stadium. FC Internazionale Milano and AC Milan less than half. ✅ Old vs. New ☑ The old stadium White Hart Lane brought in about €1.3m per game on average. ☑ New stadium €7m in revenue per game net of non-football events such as boxing, NFL European games, and concerts. 👉 Bars and restaurants inside the stadium bring in €1.2m per game post-match. ✅ Non-football revenues Tottenham Hotspur Football Club's goal is to fill the stadium even when the Spurs are not playing. 🔹 NFL ▪ pays a fee to be hosted in the London stadium ▪ pays a % of the £ millions derived from food and drink (estimated to be three times as much as a single Spurs game) ▪ pays a % of merchandising 🔹 Other sports Rugby and boxing hold events in the Tottenham stadium. 🔹 Concerts Lady Gaga, Guns N' Roses, and Beyoncé are some artists who have performed at the stadium. ✅ Impact on the neighborhood According to a report by EY: ▪ 2021-2022: Tottenham contributed a gross value added of £344m to the tri-borough area and +3'700 jobs. ▪ With more events and more visitors expected, this figure is expected to increase to £585m contributed in the 2026-27 season. ✅ Tottenham vs. Italian clubs 🔺 Stadium receipts in 2022/23 ▪ FC Internazionale Milano €79m - avg. €2.8m ▪ AC Milan €73m - avg. €2.8m ▪ Juventus Football Club €61.5m - avg. €2.1m ✅ Thoughts A modern stadium brings many advantages: ✔ Revenue Generation ✔ Fan Experience ✔ Brand Image ✔ Community Engagement ✔ Competitive Advantage In addition to this more revenue enables clubs to compete at a high level in the rich European competitions. ❓ What is your favorite stadium? #footballbusiness #strategy #stadium Data: the athletic

An interesting addition would be to compare evolution over time within teams, and look at the impact of adding more sponsorship spots year after year. The current approach bears a risk of reverse causality, as clubs/competitions might try to make up for their lower attractiveness by allowing more shirt sponsor spots. Also, not all explanatory variables are considered, potentially leading to biased conclusions. To illustrate the point: the ranking here coincides with the strongest economic competitions on top (tv money, club revenues, international performances, …). Looking forward to a further exploration of this topic!

Tottenham Hotspur Football Club makes €7m/game from the new stadium. FC Internazionale Milano and AC Milan less than half. ✅ Old vs. New ☑ The old stadium White Hart Lane brought in about €1.3m/game on avg. ☑ New stadium €7m in revenue per game net of non-football events such as boxing, NFL European games, and concerts. 👉 Bars and restaurants inside the stadium bring in €1.2m per game post-match. ✅ Non-football revenues Tottenham Hotspur Football Club's goal is to fill the stadium even when the Spurs are not playing. 🔹 NFL ▪ pays a fee to be hosted in London stadium ▪ pays a % of the £ millions derived from food and drink (estimated to be three times as much as a single Spurs game) ▪ pays a % of merchandising 🔹 Other sports Rugby and boxing hold events in the Tottenham stadium. 🔹 Concerts Lady Gaga, Guns N' Roses, and Beyoncé are some artists who have performed at the stadium. ✅ Impact on the neighborhood According to a report by EY: ▪ 2021-2022: Tottenham contributed a gross value added of £344m to the tri-borough area and +3'700 jobs. ▪ With more events and more visitors expected, this figure is expected to increase to £585m contributed in the 2026-27 season. ✅ Tottenham vs. Italian clubs 🔺 Stadium receipts in 2022/23 ▪ FC Internazionale Milano €79m - avg. €2.8m ▪ AC Milan €73m - avg. €2.8m ▪ Juventus Football Club €61.5m - avg. €2.1m ✅ Thoughts A modern stadium brings many advantages: ✔ Revenue Generation ✔ Fan Experience ✔ Brand Image ✔ Community Engagement ✔ Competitive Advantage 👉 In addition more revenue enables clubs to compete at a high level in the rich European competitions. ❓ What is your favorite stadium? #footballbusiness #strategy #stadium Data: the athletic, calcio e finanza

Underdogs Slovakia Beating Belgium: A Lesson for Sales Teams Everywhere Ranked 48th in the world by FIFA, Slovakia's stunning victory over Belgium (FIFA ranked #3) in the Euros yesterday serves as a powerful reminder to anyone feeling like they have an uphill battle: having a plan, being brave, sticking together, and being proactive can level the playing field in any arena. Just like on the football field, the sales world is full of Goliaths; market leaders where the odds are seemingly stacked in their favour and the sales teams can sit back and rely on incoming leads to save the day! But Slovakia reminded us that underdogs can rise and conquer with the right mindset, plan, and teamwork. Here's what all underdog sales teams should learn from this: 1. Bravery pays off: Taking bold steps and daring to challenge bigger competitors can lead to unexpected victories. Where there’s a will, there’s a way. 2. Unity is strength: A cohesive team that supports and works hard for each other can overcome any obstacle. 3. Proactive attitude: Anticipating challenges and tackling them head-on gives you an edge. 4. Hard work beats talent when talent doesn’t work hard: Slovakia won every ‘effort’ battle yesterday, out-tackling, out-jumping, and out-running Belgium. In sales, just as in sports, the odds can be levelled with determination and the right approach. Let's take a leaf out of Slovakia's book and aim to achieve something amazing this week. PS – It’s coming home…. #leadership #Sales #management