the LEGO Group’s Post

This is sooooo cool! 😎 Two giant brands united in a giant cause - helping children reach their full potential! - i love it! 💛 Just think of the power of this type of partnership in other key areas such as: - Maintaining the eldery active, mentally and physically 🧠 👟 - Lego is not just for children! - Wellbeing and Mental health - we know the positive impact of exercise on mental health, what about the use of Lego for mindfulness and relaxation practices 🧘♀️ - Enhancing creativity, improving communication and building resilience in corporate settings - a world of new possibilities for individuals, teams and leaders 🌍 Super well done the LEGO Group and Nike 👏 #growth #development #learninganddevelopment #innovation

EPIC COLLAB!!! The latest collaboration between Nike and LEGO isn’t just about two iconic brands coming together—it’s about inspiring the next generation. These two epic brands, both with cult followings, are creating a unique opportunity to connect with youth and the creatively young at heart. This partnership tackles the ongoing issue of our youth living increasingly sedentary lifestyles, glued to screens. LEGO Group's research reveals that 59% of parents worry their children aren’t getting enough playtime or access to fun activities. Shockingly, one-third of children globally have less than three hours of playtime each week. And according to the World Health Organization, only 1 in 5 kids gets the physical activity they need to thrive. Nike and LEGO are stepping up to change this narrative, blending creativity with movement to engage kids in a way that’s both fun and active. Together, they’re building a future where creative play is a powerful tool for health. But it’s not just kids who will benefit—creative adults who love the Nike culture are in for a treat too! This partnership offers a new way to express creativity and passion, and Nike lovers will no doubt be investing in their imagination 'brick by brick.' #Collab #Brickbybrick #LEGO #Nike #Creativeplay #justbuildit

my first thought when I saw this was, "They get it". Nike and Lego on paper represent two incredibly different types of people. The athlete is not usually characterized as creative, and the same the other way. But both Nike and Lego are ambassadors to their own fields. You'd be hard pressed to find someone who thinks Lego doesnt push you to be creative, or Nike to make you go get it. That's why this partnership works so well. The way you perceive the brand changes because it’s no longer just about sports or play; it’s about blending the best parts of both. Nike becomes more than a sports brand—it becomes a symbol of creativity, fun, and endless possibilities. Lego becomes more than a "kids toy" and is elevated as a brand that wants you to be better. Not to mention both become excellent examples for kids who may have a hard time finding themselves in either of this categories.

the LEGO Group and Nike, Inc. unite to elevate the power of creative play and sport. ▪ The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives. ▪ The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves. ▪ The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO® bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport. ▪ A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities. ▪ Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play. For more information visit www.lego.com/nike or www.nike.com/lego. #LEGOPlay #NIKE #BehindTheBricks

Nike “Empty stadiums? Challenge accepted!" Who knew, with just a campaign, they’d turn a quarantined celebration into an interactive victory celebration just through a simple filter! No doubt, this is why they are NIKE! #youcantstopus #nikecampaign #snapchatfilterfun #marketingcampaigns #ugc #ugccreators #ugcmarketing #productintegration #culturalrelevance #digitalmarketingagency 

Nike has done it again… Their "Winning Isn’t For Everyone" campaign, released during the Olympics, stands out for its powerful visual and narrative elements. Here’s a closer look at its significance: Visual Elements 1. Bold Font: The use of bold, straightforward typography in the ad emphasizes clarity and confidence. This visual choice reflects Nike's brand identity and reinforces the message of determination and exclusivity associated with winning. 2. Vintage Clips: By incorporating vintage clips of athletes, Nike taps into the nostalgia and timelessness of sports. These clips evoke a sense of tradition and continuity, linking past and present achievements and highlighting the enduring spirit of competition. 3. Simplicity: The ad's minimalist approach, with simple visuals and direct messaging, allows the core message to resonate more strongly. This simplicity cuts through the noise, making the ad memorable and impactful. Narrative Elements 1. Exclusive Messaging: The phrase "Winning Isn’t For Everyone" challenges viewers, tapping into the aspirational and competitive nature of sports. It suggests that while anyone can try, only the truly committed will succeed, aligning with Nike's ethos of excellence and perseverance. 2. Empowerment and Motivation: The campaign empowers viewers by encouraging them to strive for greatness. It serves as a motivational call to action, urging athletes and individuals alike to push beyond their limits to achieve their goals. 3. Universal Appeal: While rooted in the context of the Olympics, the campaign's message is universal. It speaks to anyone who aspires to achieve something significant, not just in sports but in any area of life. What do you think of this campaign? #storytelling #culturalmarketing #brandidentity #olympics #paris2024

“Just do it,” while actually maybe you can’t. Nike’s newest ad features William DaFoe, everyone’s favorite villain (the green goblin) as the narrator, adding to the bad person memo of the ad. What this ad focuses on is the “negative” traits all star athletes have to adapt to become the best in their field. It brings the honest truth in that it takes years of dedication and being “selfish” to excel in athletics and not everyone can do it.  I personally found this ad to be absolutely brilliant and creative, but it did miss a bit of their iconic brand message of “Just do it.” This ad felt to close off their brand identity of being for everyone, but ultimately delivering a more interesting narrative. #imagineif more brands were willing to risk a bit of controversy to spark a conversation, perhaps it would lead to a whole new level of creativity. But one can ask, did Nike miss the mark and ignore their audience on this ad…or was it the perfect combination of inspiration and honesty? #brandstrategy #marketingads https://lnkd.in/gk7xUHZK

Spot on! As a proud #Gemini, I’ve always loved trying new things—whether it’s for a minute, two, or a lifetime. It’s about exploring, growing, and embracing change. When I came across Nike’s "Play New" campaign, it immediately resonated with me. #MarketingInsight: In recent times, this trend of embracing imperfection and celebrating effort has been gaining popularity. It shows that inspiring and engaging audiences can be more powerful than focusing on perfection. Nike’s message? Trying something new, no matter the outcome is worth celebrating. It’s not just about performance—it’s about the #JoyOfLearning, experimenting, and evolving. Like a Gemini, Nike encourages exploration and pushing boundaries. Whether you’re a pro or just starting, it’s the effort that counts. Nike also continues to lead with innovation, reminding us that greatness comes from stepping outside our comfort zones. #PlayNew #Nike #GeminiVibes #Innovation #MarketingTrends Enjoy > https://lnkd.in/gayscNrH

I saw the new Nike Ad today. This isn’t a commentary on the ad, but it did get me thinking about competition. I recently learned that the word competition comes from the Latin, “Competere”. 👫 “Com” means together. 📈 “Petere” means to strive. The original meaning In Latin was "to come together" or "to agree." I read somewhere since that the word in sport intended to imply striving together for everyone to reach a higher potential. ❌ Today the word competition has negative connotations. It’s often interpreted in a zero-sum, someone wins / someone loses context. In today's context, if we apply the original intention for competition what might this mean? 🌎 Would it encourage us to come together to protect our planet? 🌉 Would it encourage us to build bridges and work together to mend the fractures in our societies? 🏗 Would it encourage us to forge partnerships and create markets that serve, people, the planet, and profits? Competition isn’t a bad thing. For it to work perhaps we need to accept there’s going to be a winner. 🥇 But if we realize our highest potential, aren’t we all winners? Maybe this is already happening, maybe it's a pipedream. Regardless, I’d love to hear from you. Just be nice. https://lnkd.in/eqMBnPxE

Ahead of the Olympics, Will Nike's New Ad Help It Win With Customers? The sportswear brand has seen sales decline, but is investing more in marketing ahead of the summer games. Read more here: https://lnkd.in/dXy6_rVm . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #StartupFunding