Lemonlight’s Post

We’ve unlocked the secrets behind Black Friday & Cyber Monday! BFCM is a big deal for brands and customers alike, but there are tons of misconceptions out there that could negatively impact your results ✒️ Download “Beyond the Numbers: Unlocking BFCM 2024” to gain insights into how your customers plan to spend, review, and redeem this holiday season, and discover why: • BFCM customers are actually your *least* valuable customers • User-generated content drives more revenue than you think • Larger discounts don't always mean smaller order values • ...and more! Gain access to the full report: https://hubs.la/Q02J06sM0 🏷️ #stamped #blackfriday #cybermonday #bfcm #ecommerce #ecommercemarketing #digitalmarketing #onlinemarketing #marketing

Really proud of the work that our team put into this year’s BFCM research recap. Given how concentrated most DTC revenue is in a ~4 week period each year, how new holiday cohorts perform over the rest of the year is so critical to the economics of a brand. Across all brands using Stamped, this is the % of customers that have returned to purchase again, by their first purchase month (holiday or holiday-adjacent months only): October 2022/2023: 29% / 23% November 2022/2023: 26% / 18% December 2022/2023: 24% / 15% January 2023/2024: 29% / 19% So a 3-5 percentage point drop in repeat rate vs. the surrounding period. Given that many brands acquire 25%+ of their new customers during November/December, this drop-off in repeat purchasing can translate to a 7-figure delta for a large brand. Figuring out how to drive that repeat rate to normal-or-higher levels should be as big of a priority/investment as maximizing revenue during the holiday period itself.

If you haven't seen yet 👀 Stamped has released *the* report critical to understanding how your customers will spend, review & redeem during BFCM SO many valuable insights you'll only find here like 👇 🙅♀️ Reviews from BFCM purchases are quantity over quality (which is not actually a good thing) 🤯 BFCM customers are the least valuable that you will acquire all year 🤑 Bigger BFCM discounts don’t always = smaller order value and so much more that you will gain access to by downloading the full report 🤩 https://hubs.la/Q02J06sM0

It's the perfect time to gear up for Black Friday, Cyber Monday, and the holiday rush so you can reach your Q4 goals. Download our case study to unlock standout campaigns from seven verticals that captivated shoppers during BFCM 2023: https://lnkd.in/gUjg-h8J   Check out our initial campaign below to discover how we collaborated with a prominent sporting goods retailer to boost conversions and reconnect with abandoned website visitors using Upsellit's Anonymous Visitor ID. #ecommercestrategy #blackfridaymarketing #emailmarketing

A new week calls for a new tip for #BFCM 🛍 We all already know that the more prepared you are - the more successful the results will be! And this time I want to focus on some #EmailMarketing tips to empower your BFCM campaign. So, how can you optimize your conversion within your website and emails? Let me introduce Mariana Klober, Head of Brand Marketing at Mailmodo. From buttons to segmentations, from subject lines to open rate - She got you covered 💯 ! Make sure that you check out her video before designing your Black Friday - Cyber Monday strategy. 🚀 Also, this is just one of many videos that we have on #Snacks by Storyly. 🍪 And that’s the perfect time to visit the hub: https://lnkd.in/dEYZpZ87   #eCommerce #EmailMarketing  #BlackFriday #CyberMonday

How are you kickstarting the shopping season this Black Friday/Cyber Monday? Our bfcm guide is here with some tips to cut through the crowd, get noticed, help shoppers choose your brand and increase your revenue. Download Now! #BlackFriday #CyberMonday #Skeepers

Black Friday & Cyber Monday are here! Millions are racing for the best deals, both in stores and online. It's a chance for businesses to boost sales and attract new customers, but don't let a slow website hold you back! 🛒💻 Check out our top 10 tips to optimize your site and make the most of the holiday rush! #BlackFriday #CyberMonday #ShopSmart #MarketingTips #DigitalMarketing #SocialMedia #MarketingStrategy

4 tactics we love from Target's Black Friday playbook💡✨ In our latest blog post, we're looking at the promotional strategies Target uses to set itself up for a bumper Black Friday & Cyber Monday - and how they drove a 2.9% rise in gross margin in Q4 2023. Swipe through for a sneak peek, and see what takeaways you can apply to your own BFCM strategy here: https://hubs.li/Q02HXw1z0

Is your brand ready to leverage TikTok Shop for a successful Black Friday and Cyber Monday? Our recent webinar, in collaboration with Triple Whale and ShipBob breaks down the strategies and tactics brands need to start implementing now to fully capitalize on the potential of TikTok Shop during the holiday shopping season. Here’s what you’ll learn from watching the webinar recording: Key Insights from Industry Experts: Learn from experienced leaders in the ecommerce and logistics space about why TikTok Shop is a game-changer for the holiday season. Step-by-Step Preparation Guide: Discover actionable steps to ensure your brand is ready to take advantage of TikTok Shop's features and audience during Black Friday and Cyber Monday. Case Studies and Success Stories: Hear about real-world examples of brands that have successfully leveraged TikTok Shop to boost their sales and engagement. Don't miss out on this massive opportunity to stay ahead of the competition and drive more sales this holiday season. https://lnkd.in/gkfeVUqS #ecommerce #marketing #tiktok #tiktokshop

Have you got your Black Friday marketing strategy planned out? Standing out from the crowd during this busy shopping period is almost impossible. But fear not! We've got you covered. In this months webinar we will be diving deep into the world of Black Friday and Cyber Monday and giving you all the #GenZ insights and tips to make your #BFCM campaigns a success. Save your spot below👇🏼 https://lnkd.in/efQVi2nS #BlackFriday #CyberMonday #Marketing