Thanks Mark Steed great article in the Guardian. Seems like I missed the great American Craft meltdown in the 1990’s - but I do remember some issues with the real ale movement in the UK about the same time. There are opportunities to help the sector: - buy more beer; - support free houses; - buy direct from the brewery; - breweries need to raise capital (even if down rounds); - investors in the F&B sector need to get the fundamentals of the sector and the long term benefits.
The price of NZ craft beer does need to come down if sales volumes are going to go up. Units of craft beer and units of $20-$25/bottle wine seem roughly the same price (whether at the pub or the supermarket), but that glass of wine took a year or more to produce, at much greater risk and capital requirements than the beer. As a craft homebrewer, I know I can brew tasty, hoppy beers for about $4/L for ingredients; so something is up on the labor and capital side.
Joint MD Armillary Ltd - Chair of NZ’s Largest Truck Brand 2021 & 2022
1yJohn H. nothing you’ve said is wrong - but craft beer NZ has a strong artisanal factor. The implication of that is Living Wage - that’s up 36% since 2018, and over 9.9% in 2023 alone. CO2 is up +550%; excise is up by inflation for the last two years so both years are 7% +. Home brewers are labour and excise free - unless you have a very sophisticated model.