Leticia Gonzalez’s Post

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Market research

Today I had the opportunity to attend an event hosted by Futures Friends. One of the topics that came up was the concept of Rewarding Retail and the potential of retail workers providing head office with first-hand insights into the day-to-day life in the store. The discussion also considered the empowerment of retail workers, engaging them and showing both on a personal and business level the importance of staff working directly with customers. Fellow retail friends, how do you feel about this? Do you feel heard by your company? Do you feel your input is taken into account? Do you feel head office decisions are sometimes disconnected from the reality in the store? In my experience in different retail environments, I feel that the opinions of sales assistants are often not taken into account, resulting in many lost opportunities. I would venture to say companies spend more on mystery shopper feedback and other tools than on actually listening to their employees.

Catherine Baldwin

Future-thinker passionate about culture and responsible innovation

1mo

I am so glad you resonated with the idea!

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Dasha Selyanova

Creative Strategy | Consumer Insight | Former founder of ZDDZ

1mo

Was such a great event Futures Friends! 🙌

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