LG Ad Solutions reposted this
I really enjoyed hosting this CTV discussion at MAD//FEST LONDON with Zachary Belmont from Paramount, Catherine Lofthouse from dentsu, Ben Orford from LG Ad Solutions, Khaled Alfangary from StackAdapt & Alex Jacobs from SINE Digital talking about the data and advertising technology now being used to help grow the addressable TV ecosystem in Europe. It was a great CTV panel, we covered a lot! Video coming shortly 🎬 #CTV #Streaming #AVOD #FAST #AdTech #Programmatic
What a good vibe gang! Was a real pleasure to do this one 💫
Great discussion and panel Paul Gubbins :)
Really enjoyed this, Paul Gubbins. Great to be up on stage with you and the brilliant panel of experts.
It was very insightful!
Very insightful discussion, thanks Paul Gubbins for a great panel, I enjoyed being on the stage with you and such a brilliant line up!
Looking forward to the video/recording. Thanks for posting!
VP, International Programmatic Revenue
1moGreat panel, Paul Gubbins The insights on supply path optimisation, signal standardisation, and advanced advertising capabilities like interactive CTV ads and Shoppable streaming experiences were exciting to share. I'm pumped to dive deeper into these topics and see how they'll shape the international addressable TV ecosystem. #CTVInnovation #AdTechEvolution