LG Ad Solutions’ Post

🏈Super Bowl Weekend: This year, a 30-second ad slot during the Super Bowl nears a whopping $7 million, reflecting the game’s unmatched marketing powerhouse. Despite the steep price, brands are scoring big, with a return of $4.60 for every dollar spent in 2022, according to Kantar. Why the investment? The Super Bowl transcends sports, becoming a prime battleground for creative brilliance. With YouTube amplifying reach, and over three-quarters of U.S. sports fans viewing the event positively, the Super Bowl offers an unparalleled opportunity for brands to connect with consumers and leave a lasting impression on them. YouTube’s pivotal role in extending the reach and lifespan of ads cannot be understated, ensuring brands engage viewers FAR beyond the live event. As we gear up for the game, watch how brands leverage this grand stage. The play isn’t just on the field; it’s in every ad break, making the Super Bowl a spectacle of creativity. Enjoy the game and the ads!🚀 #SuperBowl #MarketingInnovation #BrandImpact https://lnkd.in/e585R9Yr

Great recap of this year's #IABPlayFronts. "In short, video game advertising deserves a spot on the media plan. And “once [marketers] try it, they use it consistently.” Reach out to learn more about how #Voodoo custom in-game executions are driving brand engagement.

5 #SuperBowl Ads Worth Watching Whether you follow the #NFL or not, you've likely heard about their #Ads: massive budgets, high viewership, focused to grab the viewer's attention, make them laugh, move them... and overall, evoke emotions. Here are five ads from different years that we have collected for you, and think are worth watching, in no particular order: (2024) Uber Eats and Victoria Beckham: https://lnkd.in/ddngGSJD Remember David Beckham asking Victoria what car her dad drove? Well, they've made the most of it. While it may be more 'common,' it's always good to see how people (both her and the company) take a bit of advantage of the controversy of the week. (1984) Apple 1984: https://lnkd.in/db_73wQN The iconic Apple ad, directed by none other than Ridley Scott and inspired by Orwell's super famous dystopian novel, 1984, is said to be the 'father of amazing Super Bowl Ads.' (1993) Nike: Hare Jordan: https://lnkd.in/dxAJumny This one's for the sneaker lovers. This ad later served as inspiration for the legendary movie 'Space Jam!' In this ad, we see Michael Jordan teaming up with Bugs Bunny for a game, all while promoting, of course, the Air Jordans. (2009) Google: Parisian Love: https://lnkd.in/dq-q9E7d Look how different Google was back then! Beyond the 15yo challenge, being a super company isn't always synonymous with a million-dollar #marketing production. See how simple it can be to create a great #ad, just by crafting the right #storytelling through your product. Are you imagining about something similar with another company? (2022) Coinbase: QR Code: https://lnkd.in/dqXh2N9Z This is probably the simplest ad ever shown at the Super Bowl. It's original, certainly bold, and has its unique touch, reminiscent of a DVD logo just hanging around. Have you ever seen anything like it? Are we missing any remarkable #ads? Let us know in the comments and tell us why you liked them!

With the holiday season fast approaching, now is the time to start planning your ad campaigns. Engaging your customers in the most meaningful way, at the right place and time, is key to a successful strategy. Here's an example of how we did that with the LEGO Group using Moments. Reach out to us today to learn how you can leverage cutting-edge #adtech to achieve a high ROAS and create a winning campaign through mobile media. Discover the best holiday season strategies in our latest blog: https://lnkd.in/gTrBGk4y #martech #advertising #mobileadvertising

How have your media budgets shifted with the change in CTV media usage? If you reflect the majority of agency buyers, you're still lagging. While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision. With so many targeting and attribution opportunities available, there's never been a better time to consider shifting some % of old linear budgets into certain tentpole events through CTV - including the Olympics. The Games are expected to be the highest-watched programming in 8 years! #heyoodle #CTV

As digital ad giants YouTube and Meta report a substantial Q1 surge, signaling robust prospects for the sector, all eyes are on the evolving landscape of online advertising. Amidst this backdrop, KIDOZ Inc. (TSXV: KIDZ) emerges with strategic shifts and ambitious plans for growth. Despite experiencing a minor setback in 2023 due to adjustments in its sales approach, Kidoz Inc. is moving forward with confidence, shifting towards direct sales channels and extending its reach with the newly introduced Prado platform catering to teens and parents. With a vast ad network spanning over 5,000 apps and reaching 400M kids, the company boasts partnerships with industry heavyweights like McDonald's, Disney Advertising, and Nintendo. Our analysts foresee a promising trajectory for Kidoz Inc. in 2024, aligning with a projected global digital ad spending growth of 13.2%. Notably, Kidoz has historically outpaced industry growth, further underscored by its forward EV/R at a compelling 60% discount compared to the sector average. To learn more about the dynamics shaping Kidoz Inc.'s narrative amidst this digital advertising boom, read our analysts' full report packed with insights on revenue projections and strategic initiatives: https://lnkd.in/g9qpp8uh *FRC provides issuer paid coverage. *Past performance is not indicative of future results. #DigitalAdvertisingTrends #OnlineAdvertising #MarketOutlook #StrategicShifts #AmbitiousGrowth #SalesChannels #AdNetwork #Partnerships #IndustryGrowth #MarketProjection #MarketAnalysis #KidozInc #TSXV #RevenueProjections #StrategicInitiatives #IndustryInsights

Sharing some 2023 Meta Ad Campaign Results as an appreciation post for our amazing team of experts 💥👏👏 The total revenue increase from Q1 to Q4 was an impressive 💥 275.97% 💥 This substantial growth can be attributed to our strategic approach to seasonal campaigns, which involves meticulous planning and preparation several months to quarters in advance. And a big kudos to our client for trusting in us each time we said “how much product do you have readily available, we should increase the ads budget again this quarter!” Each quarter begins with a thorough A/B testing process to evaluate a range of ad creative variations, ad hooks, and copy, ensuring that our campaigns are optimally positioned for success. The #bts work never ends… continuous monitoring, adjusting, and optimizing throughout the quarter to maintain momentum and achieve optimal results.

#FridayFind: Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars, and is making deals like one announced between Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars. This is good news for advertisers looking to reach sports and political audiences at scale on premium inventory during a year of big sporting and political events in Europe and the U.S., as WBD Connect pledges to reach 350 million global monthly digital unique users across 2 billion average monthly placements. “For advertisers and agencies it [programmatic guaranteed] significantly simplifies access and buying routes where publishers, like the newly announced WBD Connect, are making their inventory available through partners like Magnite, available to access buying across all demand-side platforms,” said Paul Bland, head of biddable, Havas Media Network U.K. “This removes barriers to inventory access in this way will be seen as a positive over single-DSP inventory solutions.” Read more about this opportunity in Digiday here: #programmaticadvertising #advertising #programmaticguaranteed 

Let's talk about Olympics now. The Paris Summer Olympics are just around the corner, This isn't just another Olympics; it's a historic return to Paris, which last hosted the Games a century ago in 1924. But here's the twist—there’s a programmatic spin to it! NBCUniversal and Warner Bros. Discovery are shaking up Olympic advertising with cutting-edge programmatic ad opportunities. By bringing inventory on Peacock and Eurosport to private marketplaces, they're democratizing access to the Olympic audience for brands of all sizes. This game-changer allows smaller advertisers to get in on the Olympic action, a space traditionally dominated by industry giants. In Q1 2024, 38% of brands upped their programmatic spend, underscoring this booming trend. With NBCU gunning to dominate online audience sales and WBD rolling out WBD Connect, the future of Olympic advertising has never looked brighter! Get ready for a new era in Olympic advertising! #Advertising #Olympics #NBCUniversal #WarnerBrosDiscovery #ProgrammaticAds #MarketingInnovation https://lnkd.in/gQw-vwdH

#Netflix's upcoming series, #Griselda has been taking over the advertising scene. What are 3 learnings that we can take away from their recent campaign? 1. Use QR Codes  Griselda's campaign ingeniously harnessed the power of QR codes to create an instant connection with the audience. The use of QR codes can benefit in engagement and analytics. 2. Parked near large establishments and restaurants Ever wondered about the strategic brilliance behind choosing parking spots near large establishments and buzzing restaurants? Griselda's campaign strategically leveraged this tactic to maximize exposure and foot traffic. 3. Visual Appeal: Captivating Graphics and Colors Your visuals speak louder than words, and Griselda's campaign nailed it with eye-catching graphics and vibrant colors. Not only does it grab attention, but also lingers in the minds of their audience. You can also create such a grand impact on your audience. Mobile advertising is dominating the Out-of-home (OOH) advertising landscape. Work with Cant Miss Us to take your message to your audience. 1-888-637-3433 or visit www.cantmiss.us for more information. #outofhomeadvertising #oohmarketing #advertisingandmarketing #digitalbillboards Music by Alisia via Pixabay