This is the first election in U.S. history where CTV is one of the primary environments political marketers can reach voters. With the election only 111 days away and heating up, our latest study highlights the importance of including CTV in the marketing mix for political campaigns. ☑️🇺🇸 A few top findings include: 👉U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV in this Political Cycle - 57% of Republicans, 63% of Democrats, and 70% of Independents. 👉Regardless of political affiliation, CTV users in the U.S. prefer free, ad-supported streaming television (FAST). 👉93% of viewers across parties indicated that they multitask across devices while streaming, creating extended opportunities to engage them on mobile and desktop. For more insights, download the full report here: https://hubs.ly/Q02FPb7X0 #politicaladvertising #2024election #CTV
LG Ad Solutions’ Post
More Relevant Posts
-
We're out with an actionable new study that shows there's an affinity for CTV, regardless of political affiliation and location across the country. This underscores a seismic shift towards streaming this cycle where savvy political marketers are adapting their strategies for prioritizing CTV. Check out the 12-page study, and stay for the 5 ways to win with smarter political advertising page. 👇
This is the first election in U.S. history where CTV is one of the primary environments political marketers can reach voters. With the election only 111 days away and heating up, our latest study highlights the importance of including CTV in the marketing mix for political campaigns. ☑️🇺🇸 A few top findings include: 👉U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV in this Political Cycle - 57% of Republicans, 63% of Democrats, and 70% of Independents. 👉Regardless of political affiliation, CTV users in the U.S. prefer free, ad-supported streaming television (FAST). 👉93% of viewers across parties indicated that they multitask across devices while streaming, creating extended opportunities to engage them on mobile and desktop. For more insights, download the full report here: https://hubs.ly/Q02FPb7X0 #politicaladvertising #2024election #CTV
New LG Ad Solutions Study Finds U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV this Political Cycle - LG Ad Solutions
lgads.tv
To view or add a comment, sign in
-
It’s true what they say: three heads are better than one! Loved partnering with Molly Smathers and Jeff Rich on our latest blog that tackles how political advertisers can shift gears and reach voters where they actually are. 🚨 Political ad spend is set to hit $11 billion this season, but here's the kicker: nearly half is going to broadcast TV while only 14% targets streaming. 📉 The disconnect? Only 22% of Americans watch broadcast, but 41% are streaming their favorite content! 📺📲 With the Yahoo DSP, we’ve got the insights, targeting, and premium reach to make every ad dollar count. 💥🎯 #PoliticalAdvertising #AdTech #ConnectedTV #Streaming #YahooDSP #2024Elections https://lnkd.in/gru3w5GX
Vote for more impactful campaigns | Yahoo Advertising
advertising.yahooinc.com
To view or add a comment, sign in
-
The political divide in the U.S. has never been more prevalent however, the one thing a vast majority of all voters have in common, regardless of party affiliation, is seeing streaming as the preferred platform for viewing TV. 📺 Our video interview with Ad Age and VP of Political Keith E. Norman goes in depth as to why CTV is one of the main pillars for political marketers this cycle and how without CTV, campaigns could be leaving thousands of votes on the table. ☑️ Check it out: https://hubs.ly/Q02H7CP90 #politicaladvertising #CTV
How CTV is rewriting the political advertising rulebook this campaign season
adage.com
To view or add a comment, sign in
-
Marketing Director @ The Media Trust | Former AdMonsters Editorial Director | Currently on Bald Ambition Tour
Fascinating talk on political TV advertising at AdExchanger #ProgIO with Michael Beach of Cross Screen Media, Teddy Goff or Precision, and Emily Holliday of Powers Interactive. Big takeaway is that linear is getting an outsized amount of dollars when more people can be reached via streaming TV. You can only reach 33% of the electorate on streaming TV—slippert ConnectedTV at the local level—who sells what is key. Who has access to these local viewers. (You can buy local TV on Roku!) (I, GD, have long wondered about this—there seems to be massive opportunities for lowering barriers and making it easy for SMBs to buy targeted ads locally.) The future is the cross-screen buyer, thinking about TV holistically—and ignoring the current incentive structure that favors linear. Right now there are allocation problems all over the place. Too many campaigns have foundations in linear. It makes you think—is the “undecided/on-the-fence” voter sucking up Big Bang Theory reruns late at night on linear, or are they watching on-demand on streaming? Big % of the political pot on CTV… Appears to be going directly to publishers/streamers. And the targeting is working out! Fragmentation is a big challenge—people are on Tubi, Hulu, etc. Measurement becomes a big challenge—how do you tell where your buys are making an impact? Most overrated digital political advertising tactic in 2024… Facebook. The bang for the buck is no longer there. Under-rated tactic? Utilizing channels with smaller, more-focused reach—and not building multiple creatives optimized for each, understanding the unique value prop on each. Also, DOOH! What about DOOH?!?
To view or add a comment, sign in
-
🇺🇲 Political ad spend is set to hit $11 billion this season, but here's the kicker: nearly half is going to broadcast TV while only 14% targets streaming, but broadcast represents only 22% of viewing time while streaming represents 41% of total viewing time... 💡 CTV provides a much less cluttered environment for political ads to stand out, and we know there will be a lot of clutter as we get closer to November, especially in key battleground states. 📺📲 The #YahooDSP Political team featuring Danny Dikovsky Jeff Rich and Molly Smathers have the insights, targeting, and premium reach to make every ad dollar count. 💥🎯 #PoliticalAdvertising #AdTech #ConnectedTV #Streaming #YahooDSP #2024Elections https://lnkd.in/gqgHmsKK
Vote for more impactful campaigns | Yahoo Advertising
advertising.yahooinc.com
To view or add a comment, sign in
-
Democratic Political Operative | Flipped the Virginia House in 2019 & the Pennsylvania House in 2022
Headline: "U.S. political CTV ad spend is projected to climb a staggering 600% from 2020 to 2024." The rapid growth of streaming TV (CTV/OTT/digital) has outpaced broadcast and cable viewing, with a stunning 38.8% now watching TV via streaming services, compared to 28.2% on cable and 22.3% on broadcast according to Nielsen data from May. It's crucial for campaigns to allocate media budgets to streaming, and while we see that shift happening in national and statewide races, I fear it's not happening quickly enough among Congressional and state legislative targets. If there's one thing Democrats should know right now, it's that we have to win in November -- so let's make sure we're not missing our audience. #CTV #OTT #Digital #Advertising #Marketing #Streaming
U.S. political CTV ad spend projected to grow by 600% this presidential election cycle | The Current
thecurrent.com
To view or add a comment, sign in
-
If you’ve made the move to cut the cord with cable, don’t expect the amount of political advertisements to go away as you shift to streaming. Already it has been reported that the “Harris campaign said it’s reserved $200 million worth of ad space across connected TV and streaming platforms, like Hulu, Roku, and Pandora.” In this CNBC piece, one of our own from Basis Technologies was featured for key insights! Jaime Vasil Winkelfoos said “CTV is where there is more engagement. When voters say they are watching TV, they don’t say ‘I’m watching broadcast.” Something “important for political campaigns when allocating budgets.” Cord cutters can prepare themselves for a wave of political ads in the coming months. #Advertising #Technology #Streaming
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
cnbc.com
To view or add a comment, sign in
-
How can political marketers leverage programmatic and streaming TV to effectively reach their target audiences? Madhive's Luc Dumont answers this question and more in a Q&A with Index's Jared Lansky. Read now to see how you can prepare for a successful election season: https://lnkd.in/dApbJ2Q3 #Programmatic #PoliticalAdvertising #2024Election
Political Advertising in Streaming TV: Q&A with Madhive
indexexchange.com
To view or add a comment, sign in
-
The dynamics in TV advertising shifted in 2023; streaming has now taken the lead. In 2024, more advertisers will prioritize streaming over traditional TV, "Roughly 31M registered voters will be the target of $11B in advertising". Running video ads with RepublicanAds.com, you gain access to premium inventory on platforms like Hulu, Roku, ensuring the highest quality exposure for your ads. If you're not spending on digital to reach your voters this year, your opponents DEFINITELY are. It's FREE to get started. Learn more at RepublicanAds.com.
3 Video Advertising Predictions for 2024 - Cross Screen Media
https://crossscreen.media
To view or add a comment, sign in
-
Attention advertising industry professionals! Nielsen's reports have been the go-to source for understanding people's time on ad-supported TV for years. However, it's time to address the elephant in the room - this approach is no longer useful. We need to isolate ad-supported TV data to find more effective ways to measure TV advertising. If you're curious about the ad-supported TV-viewing habits of your strategic target audience, my company has been making that data readily available to anyone who signs up. Check out our TV+ platform for planning insights at https://lnkd.in/eraY9aQ4. Let's work together to push the boundaries of data analysis in the advertising industry and find more effective ways to measure TV advertising. #AdvertisingIndustry #TVAdvertising #DataAnalysis
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
mediapost.com
To view or add a comment, sign in
17,553 followers