LG Ad Solutions’ Post

🚨Out today is the second part of our Inclusive Screen Series, which dives into the streaming behaviors of Hispanic American CTV audiences and how their preferences differ from the general population. "Hispanic audiences are increasingly turning to streaming platforms, not just for the breadth of content, but for the personalized, on-demand experience CTV offers. Brands that prioritize these preferences are poised to forge stronger, more meaningful connections," said Monica Longoria, Head of Marketing Insights at LG Ad Solutions. Check out the report for more findings on how to connect with Hispanic American viewers via CTV environments: https://hubs.ly/Q02MT3Fh0 #streaming #advertising #connectedtv

Did you know Back-to-School shopping is one shopping activity parents prefer to do in-store than online? 🎒📑 Check out our Back-to-School report for more insights on how parents are interacting with Back-to-School CTV advertising this year. https://hubs.ly/Q02MzrRr0

One of the benefits of CTV is that you don’t have to build a one size fits all ad campaign. 👀Today we are launching the next iteration of our Diverse Voices initiative, the Inclusive Screen Series, which dives into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. 📺 Our first report focuses on Black Americans unveiling that CTV offers brands a unique opportunity to connect with Black audiences in a personalized and impactful way. Some top findings include: 👉Black Americans are Streaming: 93% of Black Americans have an internet-connected TV (CTV) 👉Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store. 👉The TV Home Screen as the leading source for content recommendations, with 44% of Black American viewers preferring it. This is followed closely by app homepages (41%), recommendations from friends and family (37%), and social media (33%). These insights emphasize the unique opportunities within CTV for brands to engage authentically with Black audiences. With Black Americans' economic power projected to reach $1.7 trillion by 2030, intentional inclusive advertising is more crucial than ever before. Check out the report for more insights on how to connect with Black audiences in CTV: https://hubs.ly/Q02Lb1f10

"Advertising still needs creative minds to forge emotional connections. AI excels at data crunching and fast execution, allowing us to blend art and science in storytelling like never before. It's remarkable." 🌟🤖 Take a few minutes to hear what Verna De Jesus, Vice President, Inventory Development at The Trade Desk had to say at Cannes this year on the convergence of creative and technology. Check it out: https://hubs.ly/Q02KjXmT0

The 2024 Paris Olympics have officially wrapped up - but who won the gold, silver, and bronze when it comes to the leading sports that people tuned in for?? 🥇Gold- Gymnastics 🥈Silver- Swimming 🥉Bronze- Track & Field With NBCU reporting that the Paris Olympics Tops 20 Billion Streaming Minutes – Up 21% from All Prior Summer and Winter Games Combined, it is safe to say the Olympics are a prime event for advertisers to participate in. Check out sports advertising report for more insights: https://hubs.ly/Q02KZTWR0

Looking for Friday afternoon break? Check out Mike Brooks, our Head of Global Business Development & Partnerships interview with The Drum at Cannes as he discusses the next big innovations in media and technology! 📺✨ Check it out: https://hubs.ly/Q02KknXk0

FAST is heating up! 🔥 We had the opportunity to have Mark Garner EVP & Head of Global FAST Channels A+E Networks join us at Cannes to chat about the future of FAST and CTV. "From traditional TV to CTV, the shift is reshaping how we consume content and connect with audiences globally." Check it out the full interview here: https://hubs.ly/Q02KjVX60