One of the benefits of CTV is that you don’t have to build a one size fits all ad campaign.
👀Today we are launching the next iteration of our Diverse Voices initiative, the Inclusive Screen Series, which dives into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. 📺
Our first report focuses on Black Americans unveiling that CTV offers brands a unique opportunity to connect with Black audiences in a personalized and impactful way. Some top findings include:
👉Black Americans are Streaming: 93% of Black Americans have an internet-connected TV (CTV)
👉Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store.
👉The TV Home Screen as the leading source for content recommendations, with 44% of Black American viewers preferring it. This is followed closely by app homepages (41%), recommendations from friends and family (37%), and social media (33%). These insights emphasize the unique opportunities within CTV for brands to engage authentically with Black audiences.
With Black Americans' economic power projected to reach $1.7 trillion by 2030, intentional inclusive advertising is more crucial than ever before. Check out the report for more insights on how to connect with Black audiences in CTV: https://hubs.ly/Q02Lb1f10