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What can marketers learn from Taylor Swift? More stories from Collective Stories for your storytelling toolkit! You are welcome ❤️

What is the point of simple checking in, telling you that yes indeedy, we have been somewhere fancy and wonderful without telling you what we learnt! At Collective Stories 😊 we always talk about new stories we have found, things we simply love and also things which we think you need to know! We think about how the stories and insight we collect could help our audience and just maybe inspire someone somewhere as much as it inspires us? ❤️ Tay Tay Swift fan or not....Buckle up.... 'Baby let the games begin' Here are the key takeaways from the day we have just spent at University of Liverpool Management School ‘Brand Fusion: Liverpool Celebrates Taylor Swift’. Anyone who has attended our storytelling training knows how passionate we are about learning and acquiring new storytelling knowledge, this session did not disappoint! You don’t have to like Taylor Swift to benefit from this quickly pulled together list but maybe you will spot the odd Tay Tay song refeences? The Eras of Reinvention- Liverpool X Taylor Swift. @fionaboardman and @MattyBalnaves from Agent told us some great stories about Taylor Swift. Stories that moved us, delivered with emotion and the right level of expert insight. Stories that proved that Taylor Swift is both a unique talent AND a marketing mastermind...because...   ✅ She gets every battle right. "I was tame, I was gentle til the circus made me mean". ✅ She manages to constantly surprise and delight. With her handwritten clues and notes along with the heavily anticipated surprise songs built into each global performance. DIFFERENTIATION! ✅ Constant reinvention and control of the narrative. "I can change everything about me to fit in." ✅ Personalisation. Every Eras tour audience member has the change to be chosen to receive the 22 hat at the end of her performance, in exchange for a handmade bracelet.  ✅Granular level feels combined with mass reach. Transformation of Liverpool to Taylor Town! ❤️ After Eurovision, Liverpool cant stand still.... 💷 Minimal investment in the transformation of Liverpool to Taylor Town = maximum returns to this magical and musical city. The investment in this transformation was stated during the session.... less than most models of Tesla! 🎸 ROI benefits, more entrepreneurs, more bigger artists, more engagement amongst key generations.  🎶 What makes Liverpool the right city to do this above others? Liverpool is a city of music, love, legacy and community and in the words of one of the panel members, “if we are going to go for it, go big, don’t do it in a half arsed way!” Thanks for the invite Jonny Crawley Rachel Spence and Cathy McGouran! 💥💥💥💥 Taylor Swift: Liverpool to become 'Taylor Town' for Eras tourbbc.co.uk

Come to this event tonight! Learn more about Healing Action and ways we can partner together to end human trafficking!

On this episode of Arts Engines with Aaron Dworkin, he speaks to Eduardo Delgado, Public Programs Director of the New World Symphony, who shares how the symphony harnesses evolving technology to realize its artistic vision of fostering meaningful connections with the community. For Eduardo, community engagement isn't just about outreach—it's about building genuine connections in public settings. By collaborating with trusted community leaders, the symphony seeks to bridge the gap and cultivate authentic relationships with the communities they serve. As Eduardo notes, trust is earned, not assumed, and partnerships must be approached with humility and mutual respect. One shining example of the New World Symphony's commitment to accessibility is the "Wallcast" program. What began as a modest endeavor with concerts on TV screens has blossomed into full-screen projections on building walls, offering free concerts in the park—a testament to their dedication to breaking down barriers and bringing music to all. But innovation doesn't stop there. Recognizing the need for inclusivity and diversity in their audience, the symphony pioneered the "Mobile Wallcast" initiative. By taking the concert experience to communities, they're ensuring that music transcends physical boundaries and resonates with diverse audiences across Miami. At its core, this is more than just about music—it's about understanding and embracing the spaces where art breathes and evolves. Partnerships, Eduardo emphasizes, must be reciprocal, honoring the excellence that exists in every corner of our communities. Yet, we must tread with care and mindfulness. The New World Symphony, like any other organization, must be committed to entering communities where their presence is welcome, ensuring that projects and programs are co-created and mutually beneficial. Change takes time—but the rewards are worth it. #Arts #Culture #Music #Programming #Community #CommunityEngagement #AudienceEngagement #NewWorldSymphony #Miami #Florida #Technology #Artistry #Collaboration #Accessibility #Innovation #Trust #Change

🎵🌍 Collaboration Spotlight: Reggae Meets Dr. Dre 🎵🌍 Imagine the iconic beats of Dr. Dre’s “The Next Episode” merging with the rhythmic soul of Jamaican reggae rap. This isn’t just a musical experiment; it’s a testament to the power of unexpected collaborations. 🚀✨ Why It Works: By blending distinct genres, this collaboration breaks boundaries, inviting fans from both worlds to explore, appreciate, and connect with something new yet familiar. It’s a vibrant example of how combining different strengths and perspectives can create groundbreaking results. Implementing Collaboration in Your Strategy: 1. Seek Out Unlikely Partners: Look beyond your immediate network for collaboration opportunities. The more diverse, the better. 2. Embrace Different Perspectives: Combine your strengths to introduce your audience to a fresh experience. 3. Celebrate the Blend: Share the story behind the collaboration. It’s the journey that often intrigues and engages people just as much as the end product. Let this musical masterpiece inspire you to explore collaborations that challenge the norm. Who knows? The next great mashup could be from your brand, merging worlds in ways we’ve yet to imagine. Dare to blend. Dare to innovate. #CreativeCollaborations #InnovationInMusic #BrandPartnerships #BearMediaBranding

game-a showcase for unsigned talent ”FOOTWRIGHT” AND ”A SHOWCASE FOR UNSIGNED TALENT” RESPECTS ALL FORMS OF TALENT AND WELCOMES EVERYONE TO SHOWCASE THEIR SKILL. THE SHOWCASE SITE IS A FAMILY FRIENDLY ENVIRONMENT AND AS SUCH WE DO NOT ALLOW PROFANITY OR ANYTHING GENERALLY CONSIDERED OBSCENE. WE DO RECOGNIZE THAT ART AND EXPRESSION CANNOT BE DEFINED IN ANY ONE WAY AND WE DO ENCOURAGE FREEDOM OF EXPRESSION, BUT WE HAVE TO BALANCE THAT WITH MAINTAINING A FAMILY FRIENDLY SITE. TO ADDRESS THIS ISSUE AND TO ALLOW A LITTLE MORE ROOM FOR VARIOUS FORMS OF EXPRESSION WE WILL BE PROVIDING ADDITIONAL AVENUES FOR THOSE FORMS OF EXPRESSION THAT MAY HAVE A “LITTLE MORE EDGE” TO THEM, ALL OF COURSE WITHIN REASON. WE TOTALLY BELIEVE IN SUPPORTING ALL FORMS OF EXPRESSION MANIFESTING ITSELF THROUGH INDIVIDUAL TALENT. THIS IS WHY G.A.M.E. WAS CREATE, THIS GROUP IS AN OUTLET TO SHOWCASE OUR UNDERGROUND RAPPERS VIDEOS AND SELL UNSIGNED ARTISTS UNDERGROUND MUSIC.ALL UNDERGROUND VIDEOS SHOULD BE UPLOADED TO G.A.M.E.–“FOOTWRIGHT’ Scan and watch videos

game-a showcase for unsigned talent ”FOOTWRIGHT” AND ”A SHOWCASE FOR UNSIGNED TALENT” RESPECTS ALL FORMS OF TALENT AND WELCOMES EVERYONE TO SHOWCASE THEIR SKILL. THE SHOWCASE SITE IS A FAMILY FRIENDLY ENVIRONMENT AND AS SUCH WE DO NOT ALLOW PROFANITY OR ANYTHING GENERALLY CONSIDERED OBSCENE. WE DO RECOGNIZE THAT ART AND EXPRESSION CANNOT BE DEFINED IN ANY ONE WAY AND WE DO ENCOURAGE FREEDOM OF EXPRESSION, BUT WE HAVE TO BALANCE THAT WITH MAINTAINING A FAMILY FRIENDLY SITE. TO ADDRESS THIS ISSUE AND TO ALLOW A LITTLE MORE ROOM FOR VARIOUS FORMS OF EXPRESSION WE WILL BE PROVIDING ADDITIONAL AVENUES FOR THOSE FORMS OF EXPRESSION THAT MAY HAVE A “LITTLE MORE EDGE” TO THEM, ALL OF COURSE WITHIN REASON. WE TOTALLY BELIEVE IN SUPPORTING ALL FORMS OF EXPRESSION MANIFESTING ITSELF THROUGH INDIVIDUAL TALENT. THIS IS WHY G.A.M.E. WAS CREATE, THIS GROUP IS AN OUTLET TO SHOWCASE OUR UNDERGROUND RAPPERS VIDEOS AND SELL UNSIGNED ARTISTS UNDERGROUND MUSIC.ALL UNDERGROUND VIDEOS SHOULD BE UPLOADED TO G.A.M.E.–“FOOTWRIGHT’ Scan and watch videos

Today’s *Musical Minute* serves as a reflection of the global events currently portrayed in the media. It invites us to consider a fundamental question: What is happening in the world today? More crucially, what solutions can we pursue in response to these challenges? The composition is characterised by a complex layering of contrasting elements, mirroring the tension and uncertainty of our times. What revelations might follow? What is your perspective on these developments?

"____ need community, too." This is becoming a major theme for us. In this case, we are talking about musicians and music-adjacent creative folks. Writing, producing, performing, selling, distribution... all these activities can take place in solitude. But what if they didn't have to? What if you had access to other creative folks and their best ideas? That's what will happen inside The CMPND NC (The Compound) in Winston-Salem. Learn more about how they came to be and their vision for artists and those that work with them. https://hubs.ly/Q02kbNbc0 #coworkingspace #winstonsalem #musicians #indiemusic

SERG: His Lost Interview with Studio 2069 ~ The SHOW! Read the full article: SERG, His Lost Interview with Studio 2069 ~ The SHOW! Uncovering the Music and Being an Artist ▸ https://lttr.ai/ANNZa #llstudio2069 #UntoldStory #LostInterview #RelentlessPursuit #ExclusiveGlimpse #SergSArtisticJourney #>Photo #PodcastEnthusiasts #WisdomShared #OvercomesChallenges #TodaySBlogPost