Liberty Global’s Post

To be at the forefront of TV, technological innovation is essential. To innovate in technology, work in R&D and partnering with the right people is necessary. From the outside it may seem that MotoGP (Dorna Sports) and Formula 1(Formula One Managament) are competitors, even enemies. Recent years have made it clear to us that this is not true. If anything, the two companies are partners in many aspects of the business. Television broadcasts are an essential part of their business and as this news shows, they have no problem working together with each other to improve the viewer's experience. #F1Innovation #MotoGPInspiration #TVTechnology #GyroCamera #NewPerspectives #F1TVInnovation #MotorsportTech #InnovativeCameras #RacingAngles #F1andMotoGPCollaboration https://lnkd.in/d6qnvBTD

Building from strength to strength.

Following Liberty Media's acquisition of an 86% ownership stake in Dorna Sports, the commercial rights holder for MotoGP, the idea of Formula 1 and MotoGP holding joint race weekends has surfaced. Lewis Hamilton recently expressed his support for such an event, noting it would be interesting to see the two leading racing series come together. Since taking over Formula 1 in 2017, Liberty Media has been recognised for enhancing the sport's profile and value. The joint ownership of both F1 and MotoGP could lead to new possibilities for fan engagement and event formats, though the practicality of such events, including venue suitability, will require careful evaluation. As we anticipate this possible integration, I'd love to hear your thoughts. Could this be the future of motorsport entertainment? What do you think are the key challenges and opportunities? #F1 #MotoGP #LibertyMedia #Motorsport #LewisHamilton Pit Debrief

  An interesting M&A development from the world of motorsport, with Liberty Media acquiring MotoGP in a deal valued at £3.6bn.   Liberty Media will be hoping to replicate the success they have enjoyed with Formula 1, which they acquired back in 2017 and have since driven forward with a significant increase in audience size. There are, of course the various anti-trust filings you would expect in a deal of this size - apparently EU, UK, Brazil and Australia in this instance (with FDI filings in Italy and Spain). Leaving aside any regulatory speedbumps (ahem), the parties are hoping to close by the end of the year.  

Liberty Media and Dorna: A New Era for #MotoGP The acquisition of 86% of Dorna, the organizer of MotoGP, by Liberty Media marks an epochal change. This move not only unites the major two and four-wheel championships under a single management but also promises significant innovations in the world of #motorcycling. What to Expect? - New Investments and Growth: With Liberty Media's experience in Formula 1, we expect a growth in the value of MotoGP. - Global Expansion: Greater presence in international markets, especially in the USA. - Content Innovation: Better access to multimedia content and new transmission methods. Find out more about how this acquisition could transform the motorsport landscape in our blog post. ➡ https://lnkd.in/deNbsTPa #MotoGP #LibertyMedia #Dorna #FastbackSportMarketing

An electrifying chapter in the legacy of sports cars. #PorscheCentreMumbai #PorscheTaycan #SoulElectrified #LuxuryCars #InfinityCars

Liberty Media's Acquisition of MotoGP™: A New Era for Motorcycle Racing Following their successful acquisition of Formula 1, Liberty Media sets its sights on MotoGP with a $4.5 billion acquition. The question on everyone's mind: will they replicate their F1 playbook? Lessons from F1: Shifting Landscape: Björn Stenbacka's insightful comparisons show a significant change in F1's commercial landscape. In 2017, US and European partnerships were 30:70, today, it's nearly 50:50. MotoGP's Challenge: With just one US race on its 21-race calendar, will MotoGP see a similar commercial shift towards the US market? The Road Ahead: Join the discussion! What changes are needed to bridge the European dominance in MotoGP? Special Press Conference: Get the inside scoop! Dorna Sports' Carmelo Ezpeleta and Daniel Rossomondo will discuss Liberty Media's acquisition and future plans at a press conference this Thursday ahead of the 2024 Red Bull GP of Americas. #LibertyMedia #MotoGP #F1 #SportQuake

📺 The 2023 MXGP season was a landmark year for audience engagement and global reach🌏 Infront Moto Racing saw an astounding 25% surge in Cumulative Audience Evolution, soaring from 43 million to 53 million spectators worldwide. It's a testament to MXGP's captivating appeal and our strategic expansion into new markets. 📈 In addition, broadcast duration increased by a remarkable 36%, totalling 17,287 hours. Thanks to Infront Moto Racing's collaborations, the potential viewership now stands at an impressive 785 million. This year's MXGP has set a new benchmark in sports broadcasting, underlining the growing interest and worldwide coverage of motocross #AllAboutSports #MXGP #Motocross #MX #Motorsport https://hubs.li/Q02dzQvQ0

It was another tough year for fans of Ferrari in Formula 1 this season, with Max Verstappen and Red Bull cruising to both the driver and constructor championships in record-breaking fashion. Given that Ferrari was founded in Italy, Italian-Canadian sports fans are especially fond of F1. Not only do nearly 2 in 3 F1 fans that watch the sport in other languages watch it in Italian, but Italian-Canadian sports fans are also 5x more likely than the average Canadian adult to follow every race of the F1 season. Hopefully, they'll have more to cheer about next year! For more insights like these, or to find out how to create your own digital consumer profiles with Vividata’s SCC/Sports & Esports database, contact us at info@vividata.ca #Canada #sports #sportsfans #sportsconsumers #formula1 #formula1fans #F1fans #f1racing #racing #racingfans #sportsculture #Ferrari #FerrariFans #sportsviewing #sportsaudience #sportsmarketing #sportsresearch #sportsdata #sportsinsights #sportsviewing #data #research #insights #consumerinsights #consumerresearch #consumerdata #audience #audiencemeasurement #streaming #sportsstreaming #TV #TVaudience #television  

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