Freelance Motorsport Journalist | FIA Accredited | Podcaster | Communications Management | Marketing & Social Media
Following Liberty Media's acquisition of an 86% ownership stake in Dorna Sports, the commercial rights holder for MotoGP, the idea of Formula 1 and MotoGP holding joint race weekends has surfaced. Lewis Hamilton recently expressed his support for such an event, noting it would be interesting to see the two leading racing series come together. Since taking over Formula 1 in 2017, Liberty Media has been recognised for enhancing the sport's profile and value. The joint ownership of both F1 and MotoGP could lead to new possibilities for fan engagement and event formats, though the practicality of such events, including venue suitability, will require careful evaluation. As we anticipate this possible integration, I'd love to hear your thoughts. Could this be the future of motorsport entertainment? What do you think are the key challenges and opportunities? #F1 #MotoGP #LibertyMedia #Motorsport #LewisHamilton Pit Debrief
Freelance designer, developer, and digital marketer helping individuals and SMEs turn visitors into buyers
4moFirst one is simple - at circuit-level, there's a different set of expectations and demands depending on the discipline; there's a reason that top international circuits have different configurations, and you can't change those configurations between sessions to incorporate both two- and four-wheel sport. Second, how many fans of two-wheels are fans of four, and vice versa? They're different markets, different attractions, different fan bases... You can't deliver to both successfully at the same time in the same place. By pushing combined events, you restrict the number of fans able to attend - which pushes the price of tickets higher than now. But I guess that's OK, because - well, money talks, right?