🌎Cotton made in Africa (CmiA) is thrilled to announce its first partnership in the cosmetics sector, with Avon. Avon is part of Brazil-based Natura &Co, one of the world’s largest cosmetics groups. As part of Avon’s ambitious sustainability commitments, it has pledged to use more renewable materials in its supply chains and improve the impact of its products on people and planet. This collaboration with CmiA marks a major step in terms of cotton sustainability for Avon.
🌱💚 “In addition to using sustainably produced raw materials, we aim to achieve certification and traceability and to address both environmental and social aspects for our products containing cotton,” states Natalie Deacon, Avon’s global sustainability head, continuing, “For instance, we have set ourselves the target of using only cotton that is traceable, by 2025, and certified, by 2030. CmiA is the ideal partner to support us in pursuit of this goal, which also contributes to a better world for women, as women play a vital part in CmiA’s work in Africa.” The CmiA standards set out clear criteria regarding gender equality and women’s empowerment, encouraging the non-discriminatory provision of resources, services, and opportunities. This includes pay and benefits, terms and conditions of employment, complaint mechanisms, and flexibility regarding work, training, and other opportunities available to women at the farm and ginnery levels.
✨“We are happy to welcome Avon as our first partner from the cosmetics sector,” says Tina Stridde, the managing director of the Aid by Trade Foundation, adding, “This partnership helps us to expand training and projects for climate resilience and to further extend the social and environmental advantages of sustainable cotton cultivation for small-scale farmers in Africa and their families.”
As a new purchaser of CmiA-certified cotton for products including women’s nightwear, Avon can rely on CmiA’s Hard Identity Preserved (HIP) system, which ensures full #transparency and #traceability for raw materials all throughout the textile value chain, from the field to the final product.
#avon #cottonmadeinafrica #sustainabletextiles #climate
✨ Dreaming of a better world for people and our planet? Enter... the purposeful partnership with Avon and Cotton made in Africa; meaning your cosy nights just got a whole lot kinder to our world.
🌱💚 PJs made with Cotton made in Africa doesn't just mean comfy sleepwear; it means empowering farmers, especially women, across Africa.
Together, we're helping women to earn, learn and embrace their power! 💪 Find out more https://lnkd.in/em4cmDW6
#avon #cottonmadeinafrica
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