Licentia Financial, LLC’s Post

Shrinkflation is the reduction in the size of a product in response to rising production costs or market competition. Rather than increase the price of a product, companies offer a smaller package at the same price in an attempt to boost profits. Changes are minimal and limited to a small range of products, specifically in the food and beverage industry, yet are still enough to make accurate measures of inflation more difficult to gauge. #shrinkflation #inflation #economy #licentia

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