Lidl-Trek’s Post

Keirin, a track cycling event from Japan where racers initially follow a motorized device to increase pace before a sprint finish, revolutionized indoor cycling by blending strategy with high-speed action. Similarly, introducing the Thirty30 format in tennis could have a comparable impact, providing a much-needed modernization, especially in the context of ITF tours. The ITF tours, often lacking in widespread interest, could benefit significantly from this innovative approach. Thirty30 tennis, with each game starting at 30-30, promises a faster, more intense form of the game, much like keirin brought a new excitement to cycling. This format could be particularly effective in indoor settings, where the controlled environment is ideal for such high-energy matches. Moreover, just as keirin started in Japan and grew to international acclaim, including Olympic recognition, Thirty30 tennis could initially be introduced in one country, gradually expanding its influence. This approach offers several advantages: - shorter, more engaging matches: aligning with the modern audience's preference for concise, high-intensity sporting events, Thirty30 matches would be shorter and more dynamic, potentially attracting a younger, more diverse audience. - revitalizing interest in ITF tours: ITF events, currently struggling with viewer engagement, could see a resurgence in interest with the introduction of Thirty30. This format's unpredictability and intensity could make these tournaments more appealing to viewers and broadcasters alike. - adaptability and accessibility: the format's shorter match duration means it's more adaptable to various broadcast formats and less physically demanding for players, making it accessible for a wider range of athletes and audiences. - global expansion potential: starting in one country allows for a focused development and fine-tuning of the format, setting the stage for a potential global expansion, similar to keirin's growth trajectory. - balance of tradition and innovation: while introducing this format, it's crucial to maintain a balance between respecting the sport's tradition and embracing innovation, ensuring the sport's growth without alienating its core supporters. The introduction of Thirty30 tennis, inspired by the transformation keirin brought to cycling, could be a strategic move to revitalize tennis, especially at the ITF level. By offering a more intense, viewer-friendly version, it could broaden tennis's appeal, increase engagement, and potentially revolutionize the sport's future.

Is cycling the next big target for sport investment, following in the footsteps of LIV Golf, ongoing WTA talks and Project Moonshot in Football?   Cycling has struggled with commercial stability for a number of years despite strong tailwinds for the sport including an enviable global loyal fanbase, strong sustainability credentials and attractive viewership demographics (largely affluent decision makers with high purchasing power).   The sport is ripe for investment and consolidation, as a cycling and sports business fan it is therefore massively exciting to see continuing rumours about potential reform. Cycling struggles with a number of challenges including: - Fragmented stakeholders which hinders effective rights packaging and marketing, particularly among smaller races - A failure to capitalise on increasing participation and popularity in some key markets - A large and complex calendar that is less engaging for casual fans and overlap in key race scheduling which reduces the number of times top riders race each other - A severely undeveloped women's tour (although this is slowly changing)   An investment that unifies the calendar and puts fans and commercial sustainability at the heart of the sport (as is currently being allegedly considered by the PIF) would likely generate significant value for both the investors and stakeholders through (non-exhaustive): - Stronger negotiating position with media rights and bundling opportunities - Opportunity to increase currently undervalued sponsorship revenue - Generate ticketing revenue and pushing a strong B2B hospitality proposition through increased use of circuits - Ability to better leverage and serve currently underindexed markets such as the US, the largest sponsorship market in the world - Better monetising digital assets and data   It will be fascinating to see how this develops over the coming months. #sportbusiness #cycling https://lnkd.in/eHARhYkR

We Need Your Help! ProCycling Women has experienced phenomenal growth since we launched our app on January 15, followed by our website on February 2, and our YouTube channel just two weeks later. Our growth has exceeded our expectations significantly. Our app has been downloaded by over 2,000 fans, and when multiplied by 20, that equals our website visits. On YouTube has just hit 200,000 views in the last 28 days alone! A heartfelt thank you to all the fans of women's cycling who have downloaded our app, read our articles, and watched our videos. This demonstrates that interest in women's cycling news is at an all-time high, underscoring how essential our work is. We are committed to continuing our growth and support for women's cycling, a mission we have proudly undertaken for the last 14 years. However, as we approach races that don't attract much international media coverage, our role becomes even more crucial. We aim to continue providing comprehensive race information, updates, and post-race interviews. Unfortunately, our financial resources limit our ability to do so. We have invested significant time and money into this project because we believe in its mission. We hoped that companies within the cycling industry would recognize our potential and the need for detailed coverage of these races. However, so far this has not been the case. Don’t misunderstand—there is genuine interest and people appreciate the quality of our work. Yet, when it comes to financial support, the doors remain closed. To big companies that work with media agencies, we are merely a blip on the radar, lacking the large audience numbers required to attract even a minimal portion of their marketing budgets. Smaller companies, while enthusiastic and supportive, also face budgetary constraints, which we completely understand. This is why we’re asking for your help. Your support is essential for us to grow and fulfill our potential. Financial contributions from our community are vital for covering travel costs, enabling us to continue providing coverage at races, where expenses can add up quickly. We are seeking annual support of €5000 from companies willing to back our cause and help us grow. Naturally, we will ensure a return on investment, just as we do for our other partners. With the support of just 10 companies like yours, we can complete the season, attend every race, and provide our full range of services. Most importantly, this support will help us continue to grow, catch the attention of larger companies, and secure ongoing sponsorship. Thank you for your interest and support! If you'd like to get in touch, please reach out to us via email below. We look forward to discussing potential collaborations and answering any questions you may have. Hope to speak with you soon! Best Regards Niels Goudriaan Founder of ProCycling Women niels@procyclingwomen.cc

It can be done …

Sponsoring a cycling team or event offers companies: - Global Reach: Cycling events attract millions of viewers worldwide, offering sponsors international exposure. - High Visibility: Logos on team jerseys and other promotional materials ensure prominent brand placement. - Health and Fitness Association: Aligns the brand with health and wellness, appealing to consumers interested in an active lifestyle. - Engaged Fanbase: Connects with passionate cycling enthusiasts, fostering brand loyalty and engagement. - Activation Opportunities: Allows for creative marketing initiatives, such as events and social media campaigns, to deepen consumer connections. With the cobbles season in full swing, now is the perfect time for brands to capitalize on the massive exposure opportunities in cycling. Whether your brand is large or small, sponsoring cycling events or teams can yield a return on investment (ROI) of over 5:1 in terms of media exposure alone. Interested in learning more about how your brand can leverage cycling sponsorship for maximum impact? Contact us today for a free consultation and let's discuss the exciting possibilities for your brand in the world of cycling!

Some important messages here - if you couldn't make the webinar there is a good summary article attached.

A very low cost way to change lives and make significant social, economic and cultural benefit.

This is where the province can help cities in New Brunswick. The carbon reduction, healthcare cost reduction, and energy demand reduction are largely Provincial savings... but these types of policies are often easier to implement at the municipal level. Get funding to cities for innovative transit solutions that provide diverse societal benefits.

In few weeks, precisely from the 4th of May, one of the biggest cycling race will start, the Giro d'Italia. As this is a prestigious professional cycling race, the Giro has with significant financial implications for organizers, sponsors, teams, riders, and local economies. Let's analyse the main financial aspects: - Organizers: managed by RCS Sport, the race relies on media rights, sponsorships, VIP ticket sales, and commercial partnerships for success. - Sponsorship: title sponsors, jersey sponsors, and partners provide funding in exchange for brand exposure. - Media Rights: selling broadcast rights to TV networks worldwide generates significant revenue for the organizers. - Teams and Riders: teams depend on sponsorships for funding, while riders earn from prize money, bonuses, and endorsements. - Prize Money: stage winners and leaders in various categories receive financial incentives. - Local Economies: the race boosts local economies with increased activity in hotels, restaurants, and shops. - Tourism and Branding: the Giro d'Italia promotes Italy's landscapes and culture globally. - Licensing and Merchandising: official merchandise sales generate additional revenue. - Corporate Social Responsibility: initiatives promoting sustainability and social causes attract corporate support. Have you ever thought about the opportunity to increase your brand exposure through a worldwide sports such as cycling? If you want to learn more and get insights, please contact us!

We Need Your Help to grow! ProCycling Women has experienced phenomenal growth since we launched our app on January 15, followed by our website on February 2, and our YouTube channel just two weeks later. Our growth has exceeded our expectations significantly. Our app has been downloaded by over 2,000 fans, and when multiplied by 20, that equals our website visits. On YouTube has just under 200,000 views in the last 28 days alone! A heartfelt thank you to all the fans of women's cycling who have downloaded our app, read our articles, and watched our videos. This demonstrates that interest in women's cycling news is at an all-time high, underscoring how essential our work is. We are committed to continuing our growth and support for women's cycling, a mission we have proudly undertaken for the last 14 years. However, as we approach races that don't attract much international media coverage, our role becomes even more crucial. In the past, other outlets relied on us for information, which they gladly used. We aim to continue providing comprehensive race information, updates, and post-race interviews. Unfortunately, our financial resources limit our ability to do so. We have invested significant time and money into this project because we believe in its mission. We hoped that companies within the cycling industry would recognize our potential and the need for detailed coverage of these races. However, so far this has not been the case. Don’t misunderstand—there is genuine interest and people appreciate the quality of our work. Yet, when it comes to financial support, the doors remain closed. To big companies that work with media agencies, we are merely a blip on the radar, lacking the large audience numbers required to attract even a minimal portion of their marketing budgets. Smaller companies, while enthusiastic and supportive, also face budgetary constraints, which we completely understand. This is why we’re asking for your help. Your support is essential for us to grow and fulfill our potential. Financial contributions from our community are vital for covering travel costs, enabling us to continue providing coverage at races, where expenses can add up quickly. We are seeking annual support from companies willing to back our cause and help us grow. Naturally, we will ensure a return on investment, just as we do for our other partners. With the support of just 10 companies like yours, we can complete the season, attend every race, and provide our full range of services. Most importantly, this support will help us continue to grow, catch the attention of larger companies, and secure ongoing sponsorship. Thank you for your interest and support! If you'd like to get in touch, please reach out to us via email below. We look forward to discussing potential collaborations and answering any questions you may have. Hope to speak with you soon! Best Regards Niels Goudriaan Founder of ProCycling Women niels@procyclingwomen.cc