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Google Chrome's third-party cookie deprecation explained 👇 After years of planning and scheduling, Google is finally phasing out third-party cookies in its #ChromeBrowser in 2024. The process has already started for 1% of Chrome users globally, and Google announced working towards a total deprecation by the end of the year. Check out Didomi's comprehensive guide on a major 2024 topic. Visit 👉 https://lnkd.in/e8xBK2yu #ChromeBrowser #DataPrivacy #ThirdPartyCookies

Google has started phasing out third-party #cookies A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of #chrome users globally. Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. Read more https://lnkd.in/guKYXhCU #search #searchengine #searchengineoptimisation

🔥Why Facebook Conversion API / Server-Side Tracking is important⁉️ - According to Google, On January 4, they begun testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We'll roll this out to 1% of Chrome users globally, a key milestone in our Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024, subject to addressing any remaining competition concerns from the UK’s Competition and Markets Authority. — The role of third-party cookies❗ Third-party cookies have been a fundamental part of the web for nearly three decades. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads. With the Privacy Sandbox, we’re taking a responsible approach to phasing out third-party cookies in Chrome. We’ve built new tools for sites that support key use cases and provided time for developers to make the transition. And as we introduce Tracking Protection, we’re starting with a small percentage of Chrome users so developers can test their readiness for a web without third-party cookies. — What to expect from Tracking Protection⁉️ Participants for Tracking Protection are selected randomly — and if you’re chosen, you’ll get notified when you open Chrome on either desktop or Android. Laptop and mobile phone showing Tracking Protection prompt. If you’re selected for Tracking Protection, you’ll see a notification. And that’s it! As you browse the web, third-party cookies will be restricted by default, limiting the ability to track you across different websites. If a site doesn’t work without third-party cookies and Chrome notices you’re having issues — like if you refresh a page multiple times — we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar. #GA4expert #Googleanalyticsexpert #gtmexpert #tracking #ecommercetracking #conversiontracking #ga4conversiontracking

After several attempts, #Google kicked off its program to retire cookies as the primary way to track customer web usage from its Chrome browser. Privacy advocates have been pushing for a change like this for many years. About 1% of Chrome users (30mm) are part of the initial roll-out. Some advertisers are doubtful of Google's alternative called Chrome Privacy Sandbox because it only works on a Chrome browser. The roll-out is expected to be concluded by year-end. #cookies #cookielessfuture #marketing #digitalmarketing #dataandanalytics #advancedanalytics

Google Confirms Bad News For 3 Billion Chrome Users - In a shock move, Google has suddenly confirmed that its long-awaited killing of Chrome’s dreaded tracking cookies has just crashed and burned. The company was struggling to agree an approach with regulators that balanced its own interests with those of the wider marketing industry—but no-one expected this. Coming just days after Apple warned that Chrome is always watching, the timing could not be worse. - “We are proposing an updated approach that elevates user choice,” the company teased on July 22, before dropping its bombshell. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” - This is bad news for Chrome’s 3 billion users, most of whom will never change their settings and would be much better served by a browser that’s more private by default. This was the focus of Apple’s attack ad on Chrome, dressed up as a pro-Safari promotion, which recreated scenes from Hitchcock’s The Birds to depict users being constantly spied upon as they browse the web, before Safari comes to the rescue. https://lnkd.in/gaMEtiuY

After several attempts, #Google kicked off its program to retire cookies as the primary way to track customer web usage from its Chrome browser. Privacy advocates have been pushing for a change like this for many years. About 1% of Chrome users (30mm) are part of the initial roll-out. Some advertisers are doubtful of Google's alternative called Chrome Privacy Sandbox because it only works on a Chrome browser. The roll-out is expected to be concluded by year-end. #cookies #cookielessfuture #marketing #digitalmarketing #dataandanalytics #advancedanalytics

In an announcement that surprised absolutely no one, Google has once again delayed the end of third-party cookie use in its Chrome browser, citing ongoing challenges and advertiser feedback. The brand provided no specific timeline beyond hoping for 2025. Read more in the coverage from Digiday below. #PPCnews #PPCmarketing #PPCstrategy

Happy Friday, and welcome to a very special Digital Dispatch! We want to talk about one thing today: cookies. 🍪 Not the delicious baked kind, though. 3️⃣ Third-party cookies are going away on Google Chrome. On January 4th of this year, Google released a new browser feature called Tracking Protection, which removes a site’s access to third-party cookies when activated. Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, making it the year’s first major step toward third-party cookie deprecation. ADWEEK has the full details: https://lnkd.in/eaFUbqUW 📰 Yahoo News also has a full breakdown of the end of third-party cookies on Chrome: https://lnkd.in/e_yK_ziC 🤔 Wondering what this means for you? You aren't alone. Digiday has nine questions to ask as Google makes these major changes: https://lnkd.in/d_vrFbS8 💻 If you're a #marketer, then Digiday also has some insights from LiveRamp for what this means for your line of work (as well as some other major trends to watch this year): https://lnkd.in/eMheprBr What do you all make of the end of third-party cookies on Chrome? It will certainly change the way we use the internet — sound off with your thoughts in the comments! #eCommerce #ecommercesuccess #google #googlechrome #chrome #cookies #thirdpartycookies #digitalamarketing #shapingecommerce #digitaldispatch

Article Highlights: Search engine giant Google is again opting to delay the end of its third-party cookies across the Chrome browser. The news was confirmed on Tuesday, just a few moments before the firm’s quarterly reports were announced. The company seems to be falling off track in terms of following a timeline that would give rise to this endeavor, which many are now describing to be unsurprising thanks to the countless number of times it’s arisen. For those who might not be aware, the firm has been delaying the ordeal for the third time now. We first heard about this in the year 2020 and that was when it promised to get rid of the cookies within just a two-year timeframe. The goal was to enhance security measures for those who surfed the internet. As far as the advertising industry is concerned, they’re not holding its breath. When a new survey was rolled out featuring top-of-the-line marketers and their thoughts about third-party cookies, 39% spoke bout how it would be sometime toward the end of next year. However, some hopeful individuals predicted that the Android maker would be able to get its act together by this year’s end. So what’s the next call in terms of when we can expect cookies to be removed now? Well, experts at the company predict next year for now but again, no final confirmation of when it’s actually going to get eliminated is on the cards so it seems like we’re just going to wait patiently and watch. #google #advertising

This is the Beginning of the End for 3rd party Cookies. Google has officially rolled out Tracking Protection in Chrome for 1% of global users. We’ve known that third-party cookies would disappear and are already blocked by Apple and other products. But Google Chrome was holding on for dear life because, you know, Google’s ad business thrives off third-party data sharing. Here is a helpful list of Nine questions to consider as Google starts its move away from third-party cookies https://lnkd.in/eqYHrhqe #digitalamarketing #cookies #adcampaigns