LiftLab’s Post

🚀 Discover how Affectiva's #attention metrics, in synergy with Smart Eye, are redefining viewer engagement! In our latest blog, we explore the electrifying prospects of our collaboration. 🤩 🤝 👁️ With the fusion of #EmotionAI and #eyetracking technologies, we are set to break new ground, offering deeper #insights and transforming the realm of what's possible. 🔗 https://hubs.ly/Q028ZVXt0 #ViewerAttentionMetrics #ViewerEngagement #AdTesting #EntertainmentContentTesting #Media Analytics

🚀 Transforming the landscape of presentations! ✨ Dive into the future of #AIEnhancedPowerPoints with us 🤖💼. Discover how artificial intelligence is revolutionizing presentations, empowering you to create captivating slides that dazzle audiences 🌟. Join the evolution today! https://lnkd.in/eQ3XtwhM #PresentationSkills #FutureOfWork 🎉

Let's talk about risk, data specific risks. If you are following along, we are recapping the key takeaways from Episode One of The Dealership Data Era—a testament to the power of long-form content. What is The Dealership Data Era? An unscripted, free-flowing conversation among three luminaries from the Dealer Marketing Magazine Expert Panel. Episode One features: Adam Dennis, Founder at SurgeMetrix + Atul Patel, Co-Founder and CEO at Orbee + Steve Schmith, Client Partner Acxiom. Episode One covers: A deep dive into the world of data: its definition, ownership dynamics, strategic applications, associated pitfalls, protective measures, and future trajectories—all tailored for the modern dealership landscape. For those of you on a bite-size content mission, we’ve got you. Check out: https://lnkd.in/d_csCMTq - We've used AI to distill a reader-friendly summary and provided timestamps for efficient navigation. Spotify: https://lnkd.in/dmD4hfF8 YouTube: https://lnkd.in/dAiWiMn6 #dealershipdataera #DMMExpertPanel #DDE01

Everyone is talking about Clay, but few know how to use it to automate personalization at scale in a way that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. Our team has turned Clay & a clever gifting strategy into a record-setting outbound machine - generating a cool $1M+ in pipeline and scheduling a record amount of meetings. 🤯 Join our own Austin Sandmeyer 🔥🎁, Head of Growth and Customer Marketing, in our upcoming webinar where we'll dive into the nitty-gritty of Clay workflows. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐀𝐮𝐬𝐭𝐢𝐧 𝐰𝐢𝐥𝐥 𝐜𝐨𝐯𝐞𝐫: 🚀 How to skyrocket your reps’ monthly meetings by 150% ⬆ Using Clay alongside other tools to ramp up your outbound game 🤖 Mastering AI so your chats and emails don’t feel like you’re talking to a robot 🧡 Scaling up those personalized messages and gifts to create unforgettable moments Sign up here: bit.ly/4ast8ac

Missed our live event yesterday? Oh, no, you've missed so much fun! But you can re-watch it any time you like; our YouTube channel has all our live events and webinars 💪 If you have any questions, ask us here or on YouTube; we're always eager to help 🦓 https://bit.ly/3GnzCur ———— Click the 🔔 on our page and follow hashtag#ZebraBI; we write about: hashtag#BusinessInsights hashtag#BusinessAnalysis hashtag#ActionableReporting hashtag#DataVisualization hashtag#DataStorytelling hashtag#WinOnReporting

Who is Molly Bruckman and how did she make WAVES in the marketing community? 🌊 Ever heard of Surv-AI-vor? Not the TV series Survivor – but close! Surv-AI-vor easily became the AI Marketing event of 2023 by bringing in AI experts to give tactical workshops rather than simply sharing AI "theories" But Molly & the entire Mutiny team also made it fun! 👉 Yes, it was Suvivor themed 👉 It included in person and virtual elements 👉 AND it involved a challenge for $10k Marketers got learn, compete, and connect with one another... But this brilliant campaign also left a last impression that made everyone ask for the playbook. Good news! She's going to share the full-blown Surv-AI-vor playbook with everyone January 25th 🔥 Because why wouldn't you want to drive results like these 👇 🏆 42x ROI 🚀 $1.7 million in pipeline generation 💪 Over 4k registrations If you want to hear from the Game Master herself, tune into the session to get you questions answered live! Save your seat here & see you next week: https://lnkd.in/g7_sMRKa #AI #Marketing #survaivor #events #webinars #playbook #Revenue #pipeline

🌟 Celebrating Our 2023 Highlights at Demostack! 🎉 What a year it's been! We're taking a moment to celebrate our top moments from 2023 - packed with innovation and success. 🔹 AI Data Generator: Revolutionizing sales demos with cutting-edge AI technology. 🔹 Demo Playbooks: Streamlining sales presentations like never before. 🔹 Demo HQ Day: Redefining demo strategies with insights from industry leaders. 🔹 Data Driven Demos White Paper: Offering key insights to elevate sales strategies. 🔹 Integrations: Enhancing sales efficiency with Slack, HubSpot, and Salesforce. And a special shout-out to our AI Data Generator, a standout feature that's garnered a lot of attention for transforming the way sales teams create demos. Want to see it in action? 👉 https://lnkd.in/gUpZUsvC Here's to making 2024 even more innovative and successful! 🚀 #Demostack2023 #YearInReview #TechInnovation

Its been nearly seven years in the trenches of Marketing Mix Models (MMM) for me, and you'd think we'd be navigating flying cars by now. But alas, the landscape has remained fairly static. 🤷🏻♀️ Recently, a CMO threw me a curveball: "What do you mean by 90% R-squared?" I explained, "It means our model can predict 90% of the variance in the data." Expecting a nod of understanding, I was instead met with, "If you are predicting 90% of this, why are your recommendations not 90% accurate?" Oh, the joys of explaining statistics! 🤦🏻♀️ Here’s the kicker: Technology isn't a crystal ball; it’s a telescope. It helps us see further and clearer but doesn't replace the need for savvy navigation. MMMs give us invaluable insights, but they aren't a magical ROI machine. #MarketingMixModels #MMM #DataScience #MarketingInsights

🚀 Exciting times at eTail West! Drop by booth 903, where we would love you to meet some of the innovative minds behind Crossing Minds. Our CEO, Alexandre R., VP of Revenue, Charles Brun, and our expert Enterprise Sales Director, Rumi Easter, will all be there to chat! Discover how our premium AI platform can elevate your personalized content strategy. Don't miss out – come and explore how we're revolutionizing personalization in tech. See you there! #eTailWest #Innovation #Personalization #CrossingMinds #TechConference"

Jmac PR Principal John McCartney, APR was included in Muck Rack's PR Predictions for 2024! Thanks The PR Girl Manifesto for sharing. 👏 "In 2024, we'll see a significant shift towards greater authenticity and transparency. The escalating use of AI in the workforce and the surge in fake news and online misinformation underscores the imperative for heightened scrutiny and verification of information sources. This evolving landscape places a premium on ethical practices, prompting PR professionals to critically assess the origin, providers, and ethical alignment of the data and news they engage with. The industry is poised to witness a proactive movement towards ensuring that information meets greater authenticity and transparency standards and further alignment with ethical considerations, reflecting a broader commitment to responsible communication practices." For more 2024 predictions, read here 📲 https://lnkd.in/d5wrHtNv.