Limitless Innovation’s Post

Yes, a new beauty has arrived! We’ve just launched NARS Cosmetics Maison Explicit. And it's exciting to see and share how well it resonates with people as they engage with the experience firsthand. Why am I so proud of this one? 💪 It demonstrates how dedication, vision, and pioneering efforts in gaming, immersive spaces, and innovative marketing from a bold client can redefine customer engagement and DTC commerce. 🍿 It shows how our immersive spaces can be coherently embedded in a global campaign and e-commerce strategy by enhancing a rich storytelling into an interactive virtual customer experience that leverages the brand’s iconic elements and content 💄 It effortlessly blends product exploration, virtual try-ons, and in-experience shopping which make people in fact buy a product (or more) - believe it. 👑 And, of course, it features all the finesse and cutting-edge technology of the incredible Journee team. Special thanks to Dina Fierro, Gabrielle Archambault, Amber Suarez, and Hallie Braunstein and all the team around you for the vision and great partnership in making this happen. Go on and immerse into NARS Maison Explicit with the link in comments (starting in the US and Canada, it goes on across Europe mid-September). #Journee #JourneeAI #NARS30 #MaisonExplicit #BeExplicit #ImmersiveCommerce #VirtualExperience #NARS #cosmetics #future #spatial #virtual #storytelling

Journee and NARS Cosmetics just launched the virtual experience Maison Explicit, and it made me buy a lipstick 💄 ✨ No kidding, and this is not a sponsored post. I've had the chance to try out the new immersive experience before it is available in Europe mid-September. Here is how I've experienced it: ➡ The whole experience is very captivating – starting from the really cool music to the beautiful virtual world (set up on Unreal Engine). It has a vibe that fits the brand and the campaign. You can feel it all the way through. ➡ The images, animations, and videos of the products are stunning. The way the lipsticks twist open inside the NARS virtual store, for example, makes you appreciate its sleek design. This is really on-brand and beautiful. ➡ For me, once the design, the graphics, and art set the mood, the heart of it all is the Virtual Try-On. When you click on a particular image within the NARS Boutique, a window opens and connects you seamlessly to the e-commerce site. There is a VTO camera (no additional setup necessary – so important) that lets you try on the whole range. I fell in love with a bright red which I never thought would suit me and I would never try on in a shop. Sold! ➡ Overall, the navigation is a bit tricky for me as a Gen X. I am not an avid gamer, but I have explored many metaverses. I always struggle slightly when it comes to moving around with my avatar. Here at NARS, it is super simple with the cursor and the mouse, and the avatar responds immediately, but I did at times find it confusing to orient myself. It would be nice to have a map for overview. ➡ I finished walking through the whole experience and ended up at the rooftop party pretty smoothly within 6-7 minutes. SPOILER: The fireworks came as a nice surprise and made me appreciate the whole experience and branding once more. Overall, I believe virtual experiences like these will become integral parts of e-commerce websites. The tech will advance in the next few years, and there will certainly be many exciting opportunities for brands to tap into this immersive, interactive and gamified approach. If you are in the US, you can try it out via the link in the comments. #ecommerce #future #trends #nars #beauty #cosmetics

NARS Cosmetics has partnered with Journee to launch Maison Explicit, Where Art and Innovation Come Together Experience NARS Cosmetics’ announced that Maison Explicit is now live!  And it all started with the captivating Explicit Lipstick campaign film 🎥 - Link posted in the comments below 💄✨ You'll genuinely end up buying lipsticks after testing out this immersive experience, and here’s why it’s worth checking out: ➡ From the start, you're drawn in – incredible music, stunning visuals, and an immersive virtual space (built on Unreal Engine) that perfectly matches NARS Cosmetics' bold branding. The atmosphere just pulls you in! ➡ The product animations are next level. Watching the lipsticks twist open inside the virtual store is a beautiful touch that highlights the sleek design of NARS Cosmetics’ iconic products. ➡ But the real magic? The Virtual Try-On! Seamlessly integrated into the e-commerce site, with a camera ready to go – no extra setup needed. I tried on a shade of red I’d never normally wear in real life, and guess what? SOLD! 🖤💋 ➡ The whole experience wrapped up in about 6-7 minutes, ending with a fireworks show on the rooftop – a surprise finale that left me smiling. Virtual experiences like this are the future of e-commerce, and it will only get bigger and better from here. The opportunities for brands to create these immersive, gamified spaces are endless! If you're interested, you can check out the experience via the link in the comments #XRCouture #immersiveexperience #virtualworld #ecommerce #futureofshopping #nars #beautytech #immersive #unREALWORLD #AI #cosmetics #brands #virtualreality #Journee #JourneeAI #NARS30 #MaisonExplicit #BeExplicit #ImmersiveCommerce #VirtualExperience

👁️ 🧠 Expand your eye care education at Eyewear Artwalk 2024 with hundreds of immersive #workshops and #panels, plus Keynote Speakers from inside and outside the industry that provide new, objective-free insights. Eyewear Artwalk is keeping you up to date with the latest advancements & innovations in #Eyewear and #EyeCare. 🕶️ Today we take a look at several formats of discussions around Marketing, Advertising, & Branding for Optical Shops. 🔗 Link to all sessions: https://lnkd.in/dqpVVSNe 1️⃣ Building A Personal & Business Online Brand | KEYNOTE with Trudi Charest Trudi Charest, Queen of Digital Selling and Personal Branding, discusses what it means to build a personal and online brand. This session will explore how ECPs can redefine their online presence to work for them vs. against them. 2️⃣ The Key to a Stand-Out Shopping Experience: Curation | Solo Presentation Unlock the secrets to an exceptional shopping experience in "The Key to a Stand-Out Shopping Experience: Curation." Join this presentation to discover the art and impact of strategic curation, as experts unveil how thoughtfully selecting products elevates consumer engagement and satisfaction. Gain insights into crafting a curated shopping journey that distinguishes your brand, resonates with customers, and sets the stage for a standout retail experience. 3️⃣ Social Media Algorithms: What you need to know | Fireside Chat & AMA Gain crucial insights into the algorithms shaping online visibility, engagement, and success in the digital landscape. Learn practical strategies to optimize your social media presence, connect with audiences, and elevate your eye care practice in the ever-evolving world of algorithms. 4️⃣ Workshop for Vendors: Marketing & Branding For The Modern Eyecare Supplier | Immersive Workshop with Keynote Speaker Trudi Charest Have ideas for sessions on Marketing, Advertising, & Branding Optical Shops? Submit them at https://lnkd.in/gxp9nbjm #EyewearArtwalk #EWAWEDU #Speakers #Retail #OpticalShops

#DigitalFutures 🪄🪧 Last week Tech Innovator & Trend Forecaster Nataliya Grimberg delved into the realm of high-tech activations for our monthly #MetaTakeover on instagram. As billboards fade and the fashion tech world continues to evolve, BOSS has taken advertising to new heights — quite literally. Overlooking the London skyline, a towering 33-foot hologram featuring Gisele Bündchen and Lee Min-ho illuminated the city, marking a bold shift in out-of-home marketing. Londoners, have you witnessed this IRL? Share in the comments below! “Innovation has a prominent role in our strategy,” said Nadia Kokni, SVP of Global Marketing and Brand Communications at Hugo Boss. Kokni described the hologram as “the most current expression of our exploration and curiosity around harnessing the power of technology.” Their other hyper-digital ventures include the Double B monogram launch. CGI-rendered graphics showcase the monogram in various global settings: monogrammed sunglasses rotate in Shanghai, while interlocked Bs adorn New York streets - https://lnkd.in/e-3KTCiF With luxury brands like BOSS pushing the boundaries of traditional advertising, the industry is witnessing a seismic shift towards immersive, hyper-digital experiences. From viral CGI-powered videos to almost tangible holograms, the future of fashion marketing is here, and it's nothing short of spectacular. Explore more on our Meta Highlights & follow our #MonthlyMeta to make sure you don't miss any future inspo - https://lnkd.in/ezMNYMVN . #MonthlyMeta #TrendForecasting #USP #USPTrend #VirtualCampaign #Hologram #CGI #CGICampaign #HugoBoss #HyperDigital #HolographicBillboard

### Exploring the Future of Beauty Tech with AR: Sephora Times Square's Latest Innovation 🚀 Ever wondered what the future of beauty shopping looks like? I had the thrilling experience of seeing it firsthand with the launch of Makeup By Mario's AR Mirror at Sephora Times Square! This high-tech mirror isn't just any piece of equipment—it's a gateway to a customized, immersive makeup application experience. The sleek, modern design and the added flare of interactivity completely transforms how customers engage with beauty products. Imagine trying on dozens of shades in seconds without touching a single product! My takeaway from this experience? Innovations like these not only streamline beauty shopping but also enhance it, making it more personal, precise, and accessible. How do you see AR technology impacting your shopping habits? Will high-tech trials replace traditional testers? ✨ Let's embrace the future of retail together! #AugmentedReality #TechInBeauty #FutureOfRetail #MakeupByMario #Sephora #Innovation What are your thoughts on integrating technology into everyday shopping experiences? Share your insights below! 🌟👇

There is a clear path to immersive eCommerce or virtual commerce. Amika's path to test their consumers' immersive engagement in #Roblox first and use those learnings to help create a virtual store to enhance their eCommerce experience takes things a step further than other brands. When will big brands and retailers catch up? #metaverse #extendedreality #virtualreality #3Dshopping #eCommerce #consumerexperience #digitalexperience

Crafting Elegance, Building Success: Un/veiling our meticulous business plan for a jewelry showroom business. From showcasing exquisite pieces to creating immersive customer experiences, our plan is the key to unlocking the brilliance of your jewelry venture. Join us on the journey to redefine elegance and shape a thriving business. 💍✨ Link : https://lnkd.in/eUvj2Ydz #JewelryBusiness #BusinessPlanning #EleganceRedefined #icresst #models #icresstmodels #business #businesses

Unlocking the Power of 3D and AR Throughout the Customer Journey. Luxury fashion is more than just a product; it's an experience. That's why we're helping brands transcend traditional communication methods, invoking new emotions through immersive experiences that drive conversions at every stage of the customer journey. We've identified three key purchase journeys for luxury customers: 1️⃣ Impulsive Purchase. WANNA experiences supercharge engagement, facilitating a swift transition from awareness to action and streamlining online checkout. 2️⃣ From Awareness to Boutique. Our experiences seamlessly streamline the transition from the awareness stage to generating interest and attracting customers to physical stores. 3️⃣ From Boutique to Action via the Website. It helps when customers visit the boutique but remain uncertain about a luxury piece. They can then obtain a QR code for the virtual try-on and transit to the desired stage due to constant interaction with the piece via VTO. Reach out to us today and discover how we can enrich every stage of the customer journey with the magic of 3D and AR: https://bit.ly/3S2aj6S #CustomerJourney #3D #AR #LuxuryFashion

Did you know that AR can boost conversion rates by up to 40% in luxury retail? 🌟 The future of luxury shopping is here, and it's powered by AR. Brands like Gucci are leveraging AR to transform the customer experience, offering virtual try-ons and immersive product customization. 🔍 Key Insights: • AR enables virtual try-ons, enhancing customer confidence. • Personalization through AR sets new standards in luxury retail. • Leading luxury brands are adopting AR for innovative customer experiences. 🛍️ This technological advancement isn't just a fleeting trend. It's reshaping consumer expectations and redefining the shopping experience, bridging the gap between the digital and physical worlds. 💡 The potential of AR extends beyond just sales; it's about creating memorable, engaging customer interactions. It's a tool that allows brands to showcase their products in unique, customizable ways. 👁️ Imagine seeing a 3D model of a luxury watch on your wrist before buying, or customizing a high-end handbag with just a few clicks. AR is making these fantasies a reality. #ARShopping #DigitalLuxury #LuxuryTrends #TurnOnWhatsNext