LINDIWE JIKIJELA’s Post

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The Assistant Brand Manager you need in your marketing team | FMCG | Beauty | Marketing Assistant | Brand Management | Digital Marketing | Project Management | Innovations | Creative

One of the most important things one should do as a new joiner is go to trade (if applicable). It's one thing to read product descriptions on excel and Google product pictures and another actually seeing the products upclose. Trade is a bit different when you are a new joiner because you may still be familiarizing yourself with all the company products so going into trade helps give you a visual representation of the product descriptions you've been working with in the office or hearing about during meetings. It's kinda like putting a face to a name. When you go into trade as a new joiner, you are able to see the flow of the products, find out how merchandising is done (very different for beauty), meet some of the people you will be working with, see how one small details like a broken chair can ruin the customer experience and soooooo so much more! Yes, it's easy to simply Google pictures of the products you are working with but I can promise you that seeing the products in store is so much more fruitful that's why I'll never stop stressing the importance of trade visits. There are learnings and observations that you can get from going to trade that no amount of data or research can teach you. PS for job seekers: If possible and applicable, go to an outlet that sells the products of the company you'll be interviewing with. This is a great interview talking point that can help you stand out from other candidates. #marketingassistant #Chanel #trade

Phuti Bohlale Rankapole

Marketing Assistant at Premier FMCG (Bakeries) || Developing and Executing Brand Plans and Brand Strategies || Skilled in ATL and BTL Campaigns || Building strong, purpose-led brands || FMCG/Property/Retail Marketing

9mo

Couldn’t agree more. Valuable insights gained from trade visits. Little nuggets that you can’t get from spreadsheets and PowerPoints.

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