Lindores Abbey Distillery’s Post

People ask me about drinks competitions a lot. What’s best? How to decide what awards and drinks competitions to enter? Here’s something I wrote for World Whisky & More and I believe it is a useful read to all brand owners and drinks marketeers (not just exclusively whisky but all drinks actually): #spirits #spiritsindustry #distilling #drinks #drinksindustry #distilling #beverageindustry #awards #competition

“People ask me about drinks competitions a lot. What’s best? How to decide what awards and drinks competitions to enter?” Here’s something Tobias Gorn IDS wrote for World Whisky & More and we believe it is a useful read to all brand owners and drinks marketeers (not just exclusively whisky but all drinks actually): #spirits #spiritsindustry #distilling #drinks #drinksindustry #distilling #beverageindustry #awards #competition https://lnkd.in/eMp_PTjf

“People ask me about drinks competitions a lot. What’s best? How to decide what awards and drinks competitions to enter?” Here’s something our Editor-in-Chief, Tobias Gorn IDS Gorn IDS wrote for World Whisky & More and we believe it is a useful read to all brand owners and drinks marketeers (not just exclusively whisky but all drinks actually): #spirits #spiritsindustry #distilling #drinks #drinksindustry #distilling #beverageindustry #awards #competition https://lnkd.in/eMp_PTjf

How To Start Your Own Whisky Distillery In Five Steps

Label 5. It's a name that most Scots don't know anything about but if you come from Livingston, you'll have seen the massive Distillery there. It's kind of a big deal and is a real success story, for Scotch Whisky Exports. Their blended Whisky is already a 'Top Ten', Scotch Whisky, Global best seller. Incredible but true. Grain Scotch Whisky is ALREADY a thing and anyone who likes Bell's, Johnnie Walker or Famous Grouse is already having this, as a large part of a bottle of Blended Scotch Whisky. There also already are a few Grain-only Scotch Whisky Brands but it's never been that fashionable. However, as it's quicker (and cheaper) to make, and as demand for Scotch Whisky is SOARING, expect to see more, like this. #ScotchWhiskyTruths

🎥 Step inside one of our cherished distilleries and witness the magic of whisky-making firsthand! 🥃✨ Tag a friend who loves whisky! Comment below if you know the distillery or tag a friend and put them to the test! 😉 #WhiskyMaking #BehindTheScenes #whiskylover #Scotch #Whiskycasks #WhiskySolutions

How To Start Your Own Whisky Distillery In Five Steps

Discover #torabhaig #singlemalt, one of the fastest growing brand of #Marussiabeverages, last year. The #torabhaigdistillery is the second ever licensed Single Malt Scotch Whisky distillery on the #IsleofSkye and does justice to heritage and provenance, taking nothing for granted and making its own contribution to the continuum of Single Malt Scotch Whisky. In short, to leave a #legacy. #IsleofSkye. #marussiabeverages, #singlemalt, #scotchwhisky, #torabhaigdistillery.

A 'Scottish Oak Programme'. Great news. More Scotch Whisky Casks, for the future. As an aside, how many Scotch Whisky Casks, in total, are already resting, in Scotland? What do you reckon? Even the 'Scottish Business Leaders' I ask are always MILES out! The 'official' Scotch Whisky Association figure is 'about 20,000,000'. Twenty Million. I've been told, by very senior Scotch Whisky Figures, who know about this sort of thing, it's 'about 45,000,000'. Others, high up in the 'Whisky Industry' suggest even more than this, 65,000,000. That's Sixty Five Million. Whatever the true amount, the 'American Standard Barrel' makes up the lion's share of this. Each one holds 271-314 bottles (that pesky Angel's Share 'alcohol evaporation' and age causes the alarming discrepancy!). But, if it's a 'Butt', you can expect 670-700 bottles, from just one Cask. A few Distilleries use 'Port Pipes', which are even bigger! Hmm... Port Pipe Scotch Whisky, yum! There's lots of different Casks, Puncheons, Barriques, Quarter Casks, Port Pipes, och, loads. Suffice to say, the average Scot just doesn't have a clue about the true amount. Only one rule, it has to be Oak. Old, new, French, Scottish, American, second/third hand, it doesn't matter. This further complicates things. Convenient, or inconvenient, depends if you're buying, or selling! As they're not told anything NEAR the truth, you can't really blame the average Scot for being totally clueless here! Anyway, who cares? It surely can't be that important? Well, in Scotland, we've 'got form' in undervaluing our natural resources so, now we have one, that's GETTING MORE PLENTIFUL and ISN'T running out, it IS important. Also, as you've probably read, a 25/30/40 year old Cask of Scotch is worth 'rather a lot'. Scotland has quite a few of these. We mentioned that pesky 'Angel's Share' so science tells us, older Casks contain less Scotch Whisky and 'certain Distilleries' can flog them, at an enormous premium. Add this to the algorithm. Soon, a 21st-Century Cask will be 25 years old. Do you know how much a 25 year old bottle of Scotch Whisky is? A bottle of Glenfarclas is about... £200. A bottle of The Macallan is about...£2000! It's complicated but probably explains why a nice Cask of The Macallan is a million quid now and they have the best booze 'Visitor Centre' on the Planet. Anyone good at 'sums'? #ScotchWhiskyTruths