The enterprise sales team at Globality, Inc. used to spend hours manually updating contact roles in Salesforce to prepare for deal reviews. With many of their prospective customers' product demos involving 50-80 participants, they needed a way to better visualize the buying committees. So they turned to Relationship Map. Here’s how Globality’s Director of Revenue Operations Elaine Li was able to turbocharge her sales organization's productivity. ⤵ “Previously we’d instructed our sellers to map out each of the contact roles into Salesforce to foster the relationship and successfully close the deal,” says Li. “As you can imagine, manually identifying and mapping so many key contacts is cumbersome and detracted from crucial activities and regular deal reviews.” For Elaine, Relationship Map allowed her team to map out all of the key contact roles in Sales Navigator, and use LinkedIn data to make sure they were up to date. One of her favorite parts of Relationship Map is that it can be added into Salesforce via Embedded Experiences. "Previously, we'd screenshot Relationship Maps in Sales Navigator and insert them into PowerPoint during deal reviews, as not all executives had Sales Navigator," Li recalls. "Now, with Embedded Experiences, we can review Relationship Maps in Salesforce live during key meetings." Elaine highlights that while other tools offer similar relationship mapping functionality, it’s the power of LinkedIn data that makes them a must use for Globality. “With LinkedIn, everything is up to date. You know when people get promoted, change teams, or leave the company. These are the insights no other tools can provide.” Learn more about Relationship Map here: https://lnkd.in/RelationshipMap #SalesNavigator #sales #B2Bsales
Interesting. I wasn't aware of this feature. Is this new to Sales Navigator? Maybe it's time for me to upgrade again! :)
Thanks to Avery Macleod Ryan Johnson and Amari Gonzalez 💯 for your guidance and partnership! If you haven’t used Relationship Map, check it out. It’s a game changer for us! 🧩
So great to get to hear your story Elaine Li! I learned so much about revenue operations and go-to-market strategy during our conversation!
Great to see Elaine Li’s awesome RevOps program being recognized - Go Team Globality, Inc.
Paul Dughan - some of the insights we discussed today
Thanks for sharing
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