LinkedIn for Sales

At yesterday's Sales Connect in #London, I gave sales leaders a peek into my life as a social data scientist at LinkedIn. Together, we unpacked the data and laughed that zero sellers in the room felt confident about being "future-ready." 😂 But by the end of the talk, there was an optimism that sellers are indeed learning, and leaning into, the power and potential of AI to unlock more hours to do the thing their teams love the most -- selling. I want to thank Orla Walton for giving the Insights team an opportunity to speak about the beautiful data that we have at LinkedIn -- and to be working again with the incredible EMEA team Bruna, Dan, Thessa, Andrew, Dania -- you guys rock! (Special shout out to my insights colleagues Dinika who appeared in the hero video, and Navin who prepared the one-pager handout for our customers). #SalesConnect24 #FutureReadySales #SalesNavigator

There’s no doubt about it: sales in a human-centric profession. But that doesn’t mean that AI can’t take on parts of sellers’ day-to-day tasks. According to Karin Kimbrough, Chief Economist at LinkedIn, generative AI will be able to help sellers with ongoing tasks like account research, CRM updates, and sales prospecting. Not to do your job for you, but to free up you and your team to spend more time on what really matters. Like leaning into those human-centric skills that are essential to successful selling — and can’t be replicated by AI. Skills like … ▶️ Selling ▶️ Communication ▶️ Account management ▶️ Relationship development ▶️ Negotiation ▶️ Customer service ▶️ Problem solving How are you using AI to maximize your time and bring efficiencies to your selling? #FutureReadySales #B2Bsales #GenerativeAI

It was fantastic attending LinkedIn’s #SalesConnect24 event in #London yesterday. The client panel featuring Ronnie Abraham Samantha Stephens Margarete McGrath and Sinéad McCabe moderating was beyond insightful on key #Sales themes and how best to use #AI. Some of my key takeaways were: - Make sure your #Data is as comprehensive as possible as it underpins the whole sales journey - Invest in #Technology and systems to integrate your data to produce insights for your teams to have valuable human conversations with clients - Embrace AI technologies to make your team more efficient to pulling together information and automate where you can - Be an advocate to AI solutions - use the tools available and demonstrate this with your teams It was also great to see many familiar faces and make many new contacts across the sales industry. A great event as always for all #SalesLeaders! Stephanie Walker #Growth #Tech #ArtificialIntelligence #GenAI #B2B #ProfessionalServices #LinkedIn

Fun to be on the other side of table attending LinkedIn’s Sales Connect 2024 as a customer! Enjoyed seeing familiar faces and gathering with fellow revenue leaders to explore profitable growth in today’s evolving landscape. Always love a good learning opportunity and a chance to hear the latest research on macro trends from Karin Kimbrough. And like any good 2024 conference, a lot of the discussion focused on the role of AI in sales. 🗒 Key takeaways from the event: (enhanced by AI? you be the judge) - 2025 is looking to be a "pretty good" year (let's hope!) - AI is set to revolutionize sales, enhancing productivity rather than replacing humans. - Developing an AI Strategy is important, but focusing on your "AI wins for the next 6mo" will be most helpful in this rapidly evolving landscape. - Platform fatigue is real. Every sales tool is now AI powered (good) with many fighting to be your rep's "home base" (they can't all be). Consolidation and understanding how sales tools can work together effectively will be needed. - Building AI skills is critical for sellers and RevOps to maximize tool usage. - Data quality is paramount for AI effectiveness; investing in data foundations and using AI to automate data collection is key. Excited about the future of AI in sales and for now, navigating the noise towards achieving some AI wins.

Great day in London at LinkedIn Sales Connect. We brought the reimagined Sales Navigator and our AI Suite to a packed house. There was great energy throughout the day and clear appetite from customers to discuss the path forward - from the start of the event through dinner. We’re just getting started. Excited to share more soon. Gail Moody-ByrdLisa GunnarssonSinéad McCabeRandy Petway #SalesConnect24 #FutureReadySales

What a day at the London edition of Sales Connect! Thank you to all of the LinkedIn leaders and B2B sales experts who joined us at Sea Containers London. You could feel the energy and excitement throughout the afternoon as we grew new connections, built existing ones, and spent valuable time discussing how to future-proof your teams and prepare them for this new, fast-changing era of sales. #SalesConnect24 #FutureReadySales #B2BSales

On the train back from London after an incredible LinkedIn Sales Connect 2024 event. Wow, what an eye-opener about becoming "future ready" in sales! A few things that blew my mind: - AI could potentially reduce administrative tasks by 12 hours a week! That's 12 extra hours to spend actually talking to customers and building relationships. Game-changer! 🤯 - Only 28% of sales feel truly ready for this AI-powered future. - Understanding AI tools is now THE top skill Sales need. - 1bn members and 67m companies on LinkedIn! 👌 It's clear that AI isn't making sales less human – it's making Sales identify key decision makers, engage with purpose, and have a deeper understanding of their customer's business a lot more quicker! Heading home with a head full of ideas and a renewed excitement for the future of sales. Who else was there? What did you think? #FutureReadySales #AIinSales #LinkedInSalesConnect #AlwaysLearning #salesnavigator #salesconnect24 Dotan Cohen Anna Ketterick

✨ Had an extraordinary experience at LinkedIn’s Sales Network meeting at the TED Center! ✨ It was an incredible opportunity to engage with cross-industry sales leaders, sharing my dynamic journey in healthcare and the importance of staying future ready as leaders. With over 60% of sales executives expressing concerns about their organizations’ technological readiness for the future, our discussion around the convergence of AI and healthcare couldn’t have been more timely. From improving customer engagement and operational efficiencies to advancing patient outcomes and health equity, it’s clear that the potential impact of AI is profound. The excitement and optimism around how we can innovate to create a better, more equitable future was inspiring! 🔗 Looking forward to continuing these important conversations as we build a future that truly reflects & realizes the possibilities ahead. #AIinHealthcare #FutureReady #SalesLeadership #HealthEquity #Innovation #CustomerEngagement #PatientOutcomes #salesconnect2024

How can sellers prospect more effectively? 🔍 By harnessing the power of AI and LinkedIn’s relationship intelligence to automate the manual steps of prospecting. And it will soon be possible with Lead Finder – the powerful new solution coming in early 2025 that will leverage sellers’ individual Sales Navigator personas, activities, and key profile data, serving up relevant leads and conversation-starting insights each day. Lead Finder will allow sellers to … ▶️ Connect to the right people ▶️ Build widespread support across an account ▶️ Drive smarter, more meaningful engagements at scale And, ultimately, prospect less and sell more. Learn more about Lead Finder and the full suite of AI-powered capabilities coming to Sales Navigator here: https://lnkd.in/SalesNavigatorReimagined #SalesNavigator #FutureReadySales #B2BSales

Last week I was at Sales Connect speaking with customers about some of the biggest challenges that sellers face today: buying groups are larger and more layered than ever and hidden buying groups are blocking sales. Everyone is looking to increase win rates and make their sales teams more productive with AI, and thinking about the investments and change management required to navigate it all. These challenges are not easy to solve, but we’re committed to helping our customers overcome them. With Sales Navigator, we're uniquely positioned to help by tackling one of the hardest and most important parts of the sales process: getting right to the right conversations with the people that matter. I’m excited to share our new brand marketing campaign around the idea of getting right to the right conversations. The reimagined Sales Navigator AI suite will help you find the right people and identify all members of the buying group, which will help you build advocacy, increasing win rates and closing more deals. I love this new campaign because it speaks to what our customers need and where Sales Navigator can uniquely help. This is just the beginning of our reimagined Sales Navigator story and I’m excited for you to see how it unfolds. #GetToTheRightConversations #SalesNavigator