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When HP asked us to help launch the HP Google Chromebook at retail, we knew we had to take an innovative approach. Instead of focusing on traditional promotions, we recognized that the Chromebook’s features speak for themselves. So, we made the retail launch experience all about showcasing its incredible capabilities. By letting the sleek design and minimalist branding of the laptop and packaging speak volumes, we showcased its understated yet powerful potential. But that’s not all! We added a splash of fun to the retail experience by giving customers the freedom to choose their own pop of color. The result? A Chromebook launch that was as stylish and versatile as the tech itself. Want to learn more? Visit liquidagency.com to see more of our work. #HP #BrandCampaign #CreativeCampaign #CreativeStrategy #BrandActivation #LiquidVintage

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