LBBonline - Little Black Book’s Post

We are a month on from the Campaign UK Breakfast Briefing ‘The Year Ahead’ where speakers including Leo Burnett's Chaka Sobhani and Saatchi & Saatchi’s Richard Huntington, discussed what lies ahead for adland in 2024. Besides the continued and healthy conversations around inclusion, hybrid working and AI, here are the three thoughts that have stayed with me… 1. Times have changed:  Our nights out will begin and end earlier. The hardest reservation to get in a restaurant now is the first sitting, the National Theatre are trialing earlier show times and Annie Mac is hosting raves that get you home before bedtime. Let’s check our audiences are still where we think they are. 2. We are responsible for setting the tone:  I’ve always subscribed to the theory of the self-fulfilling prophecy so was pleased to hear the panel acknowledge how powerful this can be as a collective. Optimism and hope starts with us. There’s enough doom and gloom out there. Let’s not add to it with more negativity. Sew the seed of positivity and possibility and watch it flourish. 3. Find the fun:  Dan Morris from The Or said it’s our job to “sprinkle some sugar on the medicine“. In challenging times we need a spark of joy. This certainly explains the wave of briefs we have received that are steeped in comedy or nostalgic nods of happier times. More of this please creatives! #CamYearAhead #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

Open Doors, Open Minds! Explore the innumerable creative professional possibilities at the Open House hosted by Miami Ad School Save your spot for the event of the year!! Check out the registration link in the comment!! #MiamiAdSchool #OpenHouse #CreativityMeetsCommerce #AdvertisingSuccess #UnleashYourCreativity #ArtistryAndStrategy #ExploreEnlightenEngage #StorytellingMysteries #DynamicAdvertising #innovationjourney

Real success comes from collaboration, not competition🤝 We’re so proud of the incredible teamwork that powered Ruggable first UK TV campaign. Combining Craft Media London's strategic vision, Fearless Union's unmissable creative, and our specialist expertise in AV (and more), the combined might of our agencies brought this campaign to life at breakneck speed 📺 This wasn’t just about getting the job done, it was about blending our strengths to overcome Ruggable’s challenge of saturated digital channels - moving into ATL media to drive disproportionate impact. We’re all about playing nicely together to deliver great work, egos aside. A huge thanks to our clients Charlotte Ford, Claudia Kampmann, Clay Wertheimer, Nefeli Samouchou and our fantastic specialists Rhys Appleyard, Cian Raftery, Emma Martin, Georgia Holmes, Sián Kelly, Alice Rutland. Plus, a big shout out to the teams at Craft Media London and Fearless Union too - Jon Goldsmith, Zoe Stevens, Jenny Jones, Harriet Sumner, Paula Mackersey 💫 #AgencyCollaboration #Ruggable #Teamwork #TVCampaign

#RealLifeVsAds 👁️ Exploring the thought-provoking Brooke Bond Red Label ad by Ogilvy – challenging biases through senses. 🌈 The narrative urges us to question our biases, yet my internal alarm rings. 🚨 While the ad champions trust, my concern arises from real-life experiences. Stories of drink spiking on trains raise valid worries. The absence of the protagonist taking the first sip adds a layer of uncertainty. 👃 How do you view trust in advertising versus reality? Share your thoughts below! 👇 #BrookeBond #RedLabel #OgilvyAd #Perceptions #TrustIssues #NarrativeAnalysis #MarketingInsights #ConsumerBehavior #AdvertisingReview

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

Don't bunt. Aim out of the ballpark. Aim for the company of immortals. - David Ogilvy Dream big, and you’ll win big. Dream small, and you’ll have to settle for less than you are capable of. Don’t settle. #QOTD #DreamBigWinBig #FatherOfAdvertising

Ask a Gen Z or Gen Alpha who their favorite celebrity is, and you might get the name of an internet star. So how did we go from stars being born on television to now being born on social platforms? Cynthia Aguilar is the Regional Senior Brand and Content Director at Visa LAC, and she joined us on #MarketingForTheNow to talk about her experience witnessing the impact of the digital shift. Watch the full episode on our YouTube channel through the link in the comments! #attentioneconomy #socialmedia #digitalmarketing #tvc 

As another #Canneslions wraps, tune into the latest episode of The Human Element where we are joined by Prerna Singh Mehrotra, Chief Client Officer and Media Practice President at dentsu APAC, and Rafik Belmesk, Chief Strategy Officer at Dentsu Creative Canada, who took part in this year’s Cannes Lions Jury, to discuss key themes around the award winning work, how the craft is evolving, and the importance of Cannes for brands.  https://lnkd.in/eHqvufHk #TheHumanElement #CannesLions2024

5 Pieces of free advice, knowing the ad business deeply, after 30 years in it: - Always follow the talent. - A Vision can be blindsided, hacked and debilitated by the lack of preparation that comes with always being short term. This goes all the way from your creative reputation to your balance sheet. - Avoid making important decisions on an emotional moment. - Stating the obvious adds little value. - Keep an even keel. Trust and celebrate accolades and critics with equal stance. Neither celebrating hype or being offended will help you.