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According to the latest 2024 forecast from Insider Intelligence and eMarketer, programmatic Connected TV spending will finally surpass desktop/laptops in 2024. While this transition has lagged previous expectations, we see the untapped value that brands can get out of this channel. If you're interested in expanding your programmatic CTV presence in 2024, connect with LocalFactor to see how our access to premium inventory and custom creative will drive performance for your campaigns. https://lnkd.in/ePuRDewv #connectedtv #emarketer #digitaladvertising #digitalmedia #customcreative

🔑 Key stat: Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast. CTV will account for all of the growth, with spend increasing by $5.50 billion YoY in 2024. 📊 Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts – subscribe to our Chart of the Day newsletter: https://lnkd.in/eTmq-yBp #newsletter #chartoftheday #cotd #ctv #connectedtv #advertising

The wait is finally over! 🥳 Access our CTV report here: https://rebrand.ly/kied6j4 Unveil the untapped potential of CTV advertising with exclusive insights, trends, and actionable strategies.💡 #CTV #OTT #connectedtv #advertisingtrends #report #launchday #industryinsights #VDOAI

Are you looking for an advertising channel that consistently delivers a 3x or more ROAS and requires little to no effort from your team to manage? Connected TV is that channel for many of our clients. Learn more about CTV in this infographic from our experts. It dives into platform-specific data, revenue growth stats, demographic data about CTV users, and more. Check out the infographic: https://bit.ly/48b3GGN #ConnectedTV #CTV

US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0

For advertisers, connected TV has become an essential performance marketing channel. However, have you ever questioned which CTV verticals are the highest performing? We did, and the outcomes are now being shared. In this webcast Ad Age and Elisa Hawkins, President of Mid-Market at MNTN, award the best-performing verticals on CTV. Register today! #ad https://ow.ly/XQ9Y50R2mYe

Here’s a short clip on the opportunity and challenges of Retail Media Networks in CTV.

Essential TV trends for 2024 🔑 If you work in converged TV, take the opportunities brought by emerging trends to get the year off to a good start! We have put together a selection including: 1️⃣ CTV and Retail Media 2️⃣ The FAST boom 3️⃣ Data collaboration 4️⃣ Measurement and currency Step up your understanding of these issues as we explore each one in detail. Don’t miss this opportunity to find out more ▶️https://bit.ly/3OsPJLU #RetailMedia #Trends #2024

Prediction: once marketers have fully weaned off of cookie tracking, #ctv is going to SOAR. On that note, signed up for our CTV with tvScientific and Rockerbox yet? There’s still time to learn everything you need to know to get ahead of the CTV game. Tune in on May 21 at 2 pm ET to learn “How CTV Boosts Performance Throughout the Funnel.” Register today. ➡️ bit.ly/3QxZ1qM

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP