The family and I were lucky enough to have a great weekend watching the Australians (and Brits and Spaniards!) perform at the #Olympics.
In between shouting at the beach volleyball and tennis, and enjoying the great food, I was struck by how prevalent the no and low alcohol brands were in Paris.
Indeed, the team inform me that this is part of a real growing trend, with the non-alcoholic wine and beer market size hitting €8.6bn in 2023. And markets such as #France, #Germany and #Spain are leading the way.
As popularity increases, so does the competition to get into the market – and having ‘boots on the ground’ support can give your business the competitive advantage it needs to succeed.
But our latest Trade Barometer results show that over a quarter of businesses need help finding the partners and suppliers that will help them expand into new markets.
#SantanderNavigator’s provider directory and calendar of #internationaltrade events are at the heart of our mission to help more businesses make the connections they need to take their next step.
And Konstantina Kotta has been busy brewing up two great events, teaming up with one Santander Navigator provider, Club Soda, to give UK businesses the chance to explore taking their no and low alcohol brand to Europe:
- Crafting success for no and low alcohol in Europe (19 Sept, Virtual) - https://lnkd.in/e9wjEN79
- Bar Convent Berlin: Add your no/low alcohol brand into the mix (14-16 Oct, Berlin)- https://lnkd.in/emywPFuj
These events are a fantastic stepping stone for UK businesses looking to realise their international ambitions. And will provide the opportunity to network with, learn from, and make new industry connections who can help you get your products #export ready.
Reach out to Tina directly if you’d like to know anything more about these events. Or you can register your interest by clicking the relevant event link above.
UAE Country Manager for LOD, a Consilio Company | Helping in-house legal teams gain extra capacity through secondments, outsourcing and tech solutions
1moLooks like a fantastic evening - wish I could have been there!