The first step in a go-to-market (GTM) strategy for a new product or service is: Define Outcomes for Innovation. From the start, companies need to define what goals they are striving toward for the product or service being brought to market. This strategic step of the overall GTM strategy will help form the direction for innovation and development in ways that fill white space, differentiate in a competitive market and fulfill a customer need the right way. Learn more: https://hubs.ly/Q020ygkC0 #GoToMarket #MarketResearch #MRX #Insights #BrandStrategy #Innovation #FinancialBrands
