🚨 Save up to 18 years of data with us! 🚨 What? Why? If you didn't know, now you know: Universal Analytics data is going away... FOR GOOD... on July 1. And, starting September 1, there will only be a 14-month lookback window on GA4. To serve you and your data management needs, we are proud to announce that we have a new service offering in the form of CDP (Customer Data Platform). For more details from Director of Innovation, Brad Cameron, and Director of Product, Marta Vucci, read up on our latest blog! ➡️ https://bit.ly/4c4nQDO
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My decision-making process to find data is simple: Are we doing something entirely new? - Look for something similar we did and the data. For example: If it's a rebrand, did we rebrand a smaller part of our brand? Look for data and internal documentation. Are we optimizing something? - Look for data as much as I can, internal documentation, and qualitative feedback. For example, optimizing our pricing page: - Look for previous metrics - Internal documentation - Qualitative feedback from Wynter There are situations in GTM where there is not "enough" data, but that shouldn't be the excuse to let your gut guide you the entire way There is ALWAYS data Video from the panel at Ascent with Jason Widup:
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For all my Data Analytics connects. Check out how Snowplow is the next gen CDI ready to deliver high quality data to your team!
ON-DEMAND WEBINAR 📺 "How Snowplow is Modernizing Digital Analytics with a Warehouse-Centric Strategy." In this session from the #SemanticLayerSummit2024, Snowplow's Senior Product Manager John Reid explored the challenges data teams have faced since the recent deprecation of Google Analytics' Universal Analytics. He showcased how Snowplow is pioneering a new approach to digital analytics that focuses on: ✅ Collecting compliant first-party data ✅ Building a flexible, future-proof solution with data gravity in the warehouse ✅ Enabling real-time use cases like fraud detection and personalization He also demoed Snowplow's warehouse-native Digital Analytics application and how it integrates with AtScale's Semantic Layer for self-service analytics. If you're exploring alternatives to #GoogleAnalytics or want to learn more about modernizing your digital analytics strategy, this session is well worth a watch! Click here to access: https://lnkd.in/ea8ZsAGi
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Thinking about embedding analytics? Do I build or do I buy ? Then this guide is for you. Learn how to start building. Download your free copy now: https://lnkd.in/e_5wnpwQ
Buyer’s guide for embedded analytics
go.thoughtspot.com
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Some use cases for customer-facing analytics are obvious but super powerful. For instance, check out his one: When you are deleting a user in Notion, they give some key analytics on that user's activity to make sure you have all the information needed for the action you are taking. That is much better than have you type "DELETE" in a text box.
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Unlocking the full potential of your business data isn't just about having access to it; it's about harnessing its power effectively. Our latest article delves into the power of Customer Data Platforms (CDPs), offering insights into what they are, how they work, and the significant impact they can have on your marketing strategies. Discover how a CDP can provide a 360° view of your data, streamline analysis, and empower strategic decision-making to drive revenue growth. Ready to unlock the potential of your data? Dive into the full article now: https://lnkd.in/ddDgVV4t
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We know that the transition to GA4 and data gathering can be an absolute nightmare. So, we simplified it for you. Drill down into customers and accounts to see how they're shopping, what they're buying, and much more! Watch EvolutionX Analytics 📊: https://ow.ly/Iazj50QhYBK #GA4 #DataAnalytics #ecommerce #DigitalMarketing
Analytics | EvolutionX Feature
resource.ecisolutions.com
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Data Architect & Lead Consultant At Mine My Data | Transforming Data into Strategic Assets | Helping Businesses Refine "THE NEW OIL" for Increased Growth & Efficiency
Are you struggling to effectively analyse and act upon data insights to optimise your eCommerce business? Do you find it challenging to track customer lifetime value and attribute ROI to your marketing campaigns? If so, you're not alone. Many businesses face these obstacles when it comes to data optimisation. By taking the eCommerce Data Optimisation Score quiz (link in first comment), you can gain valuable insights into your current data strategies and identify areas for improvement. Discover how well your organisation handles data integration, campaign attribution, and inventory management. Don't let data inefficiencies hold your business back. Take the quiz now and unlock the potential for growth and success in your eCommerce operations. #DataOptimisation #eCommerce #QuizTime
Data Optimization Score
score.minemydata.com
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How Data Science can help your brand scale Dive into our latest blog by Alex, our Head of Data, decoding the impact of marketing channels and campaigns. Discover how a marketing scientist goes beyond suggesting spend mixes, offering crucial context in pricing, promotions, and stock strategies. Alex also explores topics like performance drivers, campaign incremental value, and setting meaningful targets. Check out the blog, link below. https://lnkd.in/eT6zYWuV #datascience #dtc #performancemarketing #marketingagency #paidmedia
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Myth: A simplified dashboard will bury key insights. Marketing teams often make the mistake of including all information in one dashboard. However, this could result in a dashboard that is 30+ pages long. Imagine needing to access a specific area only to search through 30 pages. Watch this video to learn how we helped clients curate their data into stakeholder-specific dashboards that transformed their strategies. - PS - We help marketers with data dashboards. Learn more at marketlytics.com
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💸 Most platform operators are missing crucial opportunities to boost their sales and efficiency. But why? Because they are not fully leveraging the vast amount of data they generate! It's time to move past never ending spreadsheets and unsuitable tools ❌ 💡 With experience supporting the growth of over 400 platforms globally, our platform experts have designed ready-to-use analytics dashboards. These tools empower operators to effortlessly visualize data to quickly answer key operational and strategic questions, all in one place. Discover Mirakl Insights ➡️ https://lnkd.in/e8eCEPpU #DataDriven #AnalyticsSolutions #EcommerceInnovation #MarketplaceGrowth
Get the Most Out of Your Marketplace Data with Mirakl Insights
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