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LEGO, founded in 1932, started as a small carpentry shop. Its name comes from "leg godt," Danish for "play well." LEGO bricks as we know them were introduced in 1958. Today, LEGO is the world's largest toy company by revenue. LEGO's success: Creativity, innovation, family values In 2004, LEGO faced near-bankruptcy due to overexpansion. They refocused on core products and embraced fan input. LEGO's comeback story is a testament to adaptability. By 2015, "The LEGO Movie" further boosted brand popularity. LEGO now collaborates with major franchises like Star Wars. Did you play with LEGO as a child? Do you still enjoy it? How has LEGO influenced your creativity or problem-solving? Share your LEGO memories! They could inspire others. #MarketingStrategy, #DigitalMarketing, #ContentMarketing, #BrandAwareness, #SocialMediaMarketing, #CustomerEngagement, #DigitalMarketing, #ConversionRateOptimization

the LEGO Group and BBC Studios have announced a new "Bluey" Partnership. The six new LEGO "Bluey" products within the LEGO 4+ and LEGO DUPLO product lines will be revealed in spring. Click here for more ...https://lnkd.in/eTR_vYrn

Another stale corporate trophy? Heck no. Upgrade to custom LEGO mini-me’s that turn your squad’s wins into iconic collectibles. Whether you’re slaying corporate goals or just showing off your team vibes, these mini-figures are next-level. Link in comments, you’re welcome! #UnboxWithBoxaroo #CustomSwag #NextLevelSwag

🌟 Did You Know? The Magical World of LEGO! 🌟 🔍 Did you know? Origin of the Name: The name LEGO comes from the Danish words “leg godt,” which mean “play well.” 🎲 Quality and Compatibility: Every LEGO brick produced since 1958 can still perfectly fit with those made today. This is an example of timeless quality and precision. ⏳ Continuous Innovation: LEGO never stops innovating. From classic builds to advanced LEGO Technic sets, there’s always something new and amazing to discover. 🚀 LEGO has inspired generations of builders of all ages, allowing anyone to turn their imagination into reality. Whether you’re building a castle, a spaceship, or an entire city, with LEGO, anything is possible! 🏰🚀🌍 Join us in celebrating the power of play and creativity. Share this post and let the world know how incredible LEGO is! ❤️ the LEGO Group VEGA S.r.l. - Hydraulic Cylinders #LEGO #Creativity #Innovation #PlayWell #Building #Imagination #Quality #EngineeringWithLEGO

Happy International LEGO Day! I can't help but draw a parallel between the magic of LEGO and what we do at MAK Jobs. Just like LEGO bricks, each job opportunity is a unique piece that fits into a larger picture. At MAK Jobs, we believe in: 🔹 Flexibility: Just as LEGO pieces can be combined in countless ways, our platform allows job seekers and employers to connect in ways that best suit their needs. 🔹 Creativity: Each build tells a story, and every job placement is about crafting the perfect match. We aim to create innovative solutions that empower individuals and businesses. 🔹Team Work: Building with LEGO is often a team effort, and so is finding the right job. 🔹 Endless Possibilities: With LEGO, the only limit is your imagination. Similarly, at MAK Jobs, we envision a world where every talent can find their perfect fit, and every company can discover the best talent. #InternationalLEGOday #MAKJobs #BuildingCareers #Creativity #Collaboration #EndlessPossibilities

Did you know that LEGO almost went bankrupt before becoming a global powerhouse? In the early 2000s, LEGO, the beloved Danish toy company known for its colorful bricks, was facing severe financial difficulties. Over-diversification into theme parks, video games, and apparel, combined with rising costs and declining sales, pushed LEGO to the brink of bankruptcy by 2004. Enter Jørgen Vig Knudstorp, who was appointed CEO in 2004. Knudstorp implemented a strategic turnaround plan focused on: 1. Refocusing on Core Products: He streamlined the product line to emphasize the classic LEGO bricks, ensuring quality and creativity remained at the forefront. 2. Cost-Cutting Measures: By reducing overhead and improving operational efficiency, LEGO was able to stabilize its finances. 3. Innovative Collaborations: Partnering with popular franchises like Star Wars, Harry Potter, and Marvel, LEGO created themed sets that captivated both children and adults. 4. Embracing Digital Transformation: LEGO ventured into digital realms with successful video games and interactive sets, bridging the gap between physical and digital play. These strategic moves not only saved LEGO from bankruptcy but also transformed it into one of the most valuable and recognizable toy brands worldwide. Today, LEGO continues to inspire creativity and imagination across generations, proving that resilience and strategic focus can turn the tide even in the face of significant challenges. the LEGO Group #BusinessTrivia #LEGO #Innovation #TurnaroundStory #Resilience #BusinessSuccess

From Playtime to Purpose: How LEGO Prosthetics are Changing Lives with David. From toys of entertainment to life changing support systems. This is the journey of an individual who turned creativity into a tool for confidence and empowerment. David Aguilar Amphoux, born with Poland syndrome. He used his passion for LEGO and Play-Doh to create a prosthetic arm for himself. What began as a personal project soon became a mission to help others facing similar challenges. David’s innovative approach allowed him to design a functional arm. Having used simple materials like LEGO, that not only worked but also looked cool. His collaborated with an eight-year-old named Beknur, who received one of David’s prosthetic arms. The boy’s excitement was clear and obvious. The LEGO prosthetic arm gave him both independence and newfound confidence. David's story shows that innovation doesn’t always need expensive tools or complex technology. Sometimes, a little creativity with toys can transform lives. His work continues to inspire others, proving that what starts as play can lead to powerful, life-changing inventions. Creativity is intelligence having fun (A. Einstein).

#TheToyStory of different kind. And it’s surely not a child’s play. #LegoStory is the classic case of what happens to a successful business, when it takes its eyes off the basics of good #businesspractices When we go to the website of Lego makers and look for their mission, we find : The LEGO brand mission is to inspire and develop the builders of tomorrow. Clearly it means - they are not a mere toy company! It means LEGO exists to inspire and develop the builders of tomorrow - the children! Their toys are the tools of inspiration among many other offerings from them. They don’t merely entertain the children. They inspire them to learn and build their ability to build a future! (https://lnkd.in/gy6ZCTcC.) This company was facing bankruptcy in 2003. Why? Because, they had forgotten what their “consumers” wanted & of course #financialprudence took a leave of absence. Not paying attention to consumer costed the business dearly. Getting distracted and spending money on unimportant things bled them whatever they earned. The video below explains how LEGO rebuilt itself brick by brick, painfully to regain the lost glory! Laser sharp focus on customer experience, exemplary financial prudence and resilience made this phoenix raise from its ashes! There’s a lesson here for every business: 1. The customer/consumer who experience our offerings ( products and services) are the real source of inputs to business strategy. Everything else is a distraction. 2. Investing in things that help anticipating customer expectations on what experience they would be happy with is very important for #businesssustainability. #customercentricity #businessturnaround #resilience https://lnkd.in/g9qVrykg