Lonsdale Design’s Post

A pathbreaking work that I came across, and couldn't resist sharing. ❇️ THE WORLD'S FIRST CLINICALLY PROVEN SKINCARE PRODUCT FOR TRANSGENDER WOMEN - an award winning case from Brazil ❇️ ☞ Here is a Cannes Lions 2024 - Grand Prix Awarded Work by Unilever x Ogilvy ☞ PROBLEM → Thailand has a large transgender population, and many transwomen experience extreme dry skin due to hormonal transition. → Due to hormonal imbalance, skin suffers three times more with increased dryness, dullness, and hyperpigmentation. → Yet, there has never been a skincare product formulated specifically for transgender women. ☞ SOLUTION → After two years of R&D, Unilever launched the world's first clinically proven skincare product for transgender women. It's called Vaseline Transition Body Lotion. → It's created 'with' and 'for' the community, with patented Unilever Technology. → It's a brand new product, specifically tailored to help transwomen nourish their skin. → Important to note that it wasn't a limited edition or one-off kind of stunt, but a genuine addition to their line of products. "Sometimes Real Change Doesn't Come From Politics, But In The Form Of A Product" said by a transgender Influencer and Businesswoman Nisamanee Nutt. What Say!! #Product #Innovation #Marketing #Brand #Advertising #Change

New research from Circana and SeeMe Index finds that inclusive beauty brands--or brands that depict people of all genders, gender expressions, races, skin tones, ages, body sizes, abilities, and sexual orientations in an accurate and representative way--grow 1.5X faster than less inclusive brands. Our report gives beauty brands a step-by-step guide to demonstrating inclusivity through their ads, product positioning, and external diversity commitments.

💄 🤔 Do gender-based #beauty products still matter? YouGov’s latest survey explores whether men and women are open to #genderless beauty products or not. The study finds that 37% of Americans agree with the statement that having products specifically made for men or women enforces stereotypes. 👉 Discover how this sentiment changes between men and women: https://lnkd.in/eeMYhGjz

Breasts. Period. Sex. Menopause. Ok, now that we have your attention, let’s talk brand safety! According to theSkimm’s State of Women study with Harris Poll, 78% of millennial women say they want brands to “speak about current realities with honesty and candor” and 85% believe brands should actively make women’s lives better. theSkimm’s Chief Revenue Officer, Mary Murcko, shared her thoughts with Campaign US about brand safety – and why the traditional playbook has advertisers running way from tough topics, instead of running towards them. Plus how brands can better position themselves to connect with female audiences.

Let me take a stab at explaining why millennial women can't be engaged in the great pants debate, despite the media continuing to run this trend piece. - Women are making more money than ever and historic numbers of women are now heads of their household - We are having fewer children AND have fewer reproductive rights - Millennial women, in particular, are at their peak earning years, which means their focus is likely not on all things trending - And more than anything, after years and years of feminist progress, we are trying to understand what the hell we fought so hard for when domestic labor and labor-labor falls on our shoulders disproportionately. It should not have to be said, but we do not want to be brought into the tiresome cat fighting narratives that happen over and over again in these conversations. Most of us are trying to figure out how to make it through each day given the reality of being a woman. And frankly, I don't think Gen Z gives a damn about what we are wearing either... because they have their own generational issues! What are you worried about besides your pants? https://lnkd.in/gibnV-MZ

This Women's Day let's challenge the outdated notion that skincare is exclusive to a particular gender. The beauty of self-care knows no boundaries. Embracing a skincare routine is about nurturing your skin, regardless of gender identity. It's a personal journey towards confidence and well-being. As we redefine beauty standards, let's celebrate diversity and inclusivity in skincare. Let your radiant skin be a testament to the universality of self-love. Millies Natural Beauty pledges to not bias skincare based on any gender. Handcrafted Skincare & Haircare solutions for everyone. #womensday #SkincareEquality #SelfCareForAll #BreakingBarriers"

Breasts. Period. Sex. Menopause. Did you know that these words were once on keyword block lists – and some brands (probably a lot of brands) still have them on it? Try gaining trust in the women’s health space without mentioning breasts or periods. Good luck reaching women in middle age while avoiding mention of menopause. Really proud of working on this piece about brand safety and reaching women with the amazing Mary Murcko and theSkimm team for Campaign US! If brands want reach women, they are going to have to challenge themselves to rethink their approach to brand safety. Because “women do not have the luxury of staying away from the words, terms and topics that advertisers fear being around. So your brand has a choice: You can either surround the topics that most impact their lives, and show that you understand and support them. Or, let another brand win their trust.” https://lnkd.in/dCWvcspZ

Is it time to redefine beauty standards? The beauty industry has long been criticised for its narrow representation of beauty. But times are changing. We’re in an era where #diversity and #inclusivity are no longer buzzwords but imperatives. Beauty standards should be as diverse as the people they represent. From skin tone to hair texture, age to gender, beauty comes in countless forms. Implementing such a move means offering a wide range of products, featuring diverse models in campaigns, and promoting inclusivity within the industry. The beauty industry is at a pivotal turning point. While we’ve seen growth, there’s still significant progress to be made. The direction is clear: a future where beauty is inclusive, diverse and representative of the world we live in. #MenInBeauty #Diversity #Inclusion #BeautyforAll  #Inclusivity #BeautyStandards #FLiCKA

Read my latest opinion piece "The Sephora Tweens: not a parent issue, but a women's issue" on the University Daily Kansan!

According to Innova Market Insights more than half of #consumers globally said that they think it is important that #beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased #makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in #PersonalCare & Beauty from 2019 to 2023. View more product trends here 👉 https://lnkd.in/erHNMkWx