Innova Market Insights

In uncertain times, adapting and empathizing are crucial. Consumers will not only adjust budgets but also redefine their lives and priorities, finding new ways to save and redefine value. As global consumers brace for the impact of tariffs on imports from Canada, Mexico, and China, brands and retailers face limited options to pass costs to consumers without risking loyalty. Discover strategies to connect with US shoppers and maintain trust during volatile periods. Learn more here: https://lnkd.in/dHEcm_8f

The Asia Pacific region is experiencing rising demand for plant proteins driven by health consciousness, ethical concerns, and environmental sustainability. Check out this article by Food Ingredients First that uses Innova data to reveal: ✔ The subcategories experiencing significant growth in the region ✔ Key drivers behind the market's growth ✔ Innovation in plant protein ingredients Read more: https://lnkd.in/diCRGNpn

Just three days to go until Innova's Global Ingredient Trends 2025 webinar! Discover the key trends influencing the quality narrative around ingredients in 2025 and the opportunities they present for brands and ingredient innovators. Register now! https://bit.ly/41UJozQ #foodinnovation #ingredients #consumerinsights #consumerbehavior #naturalingredients

We’re excited to introduce SprintStudio – the next generation of product concept development powered by AI and real, market-driven data. AI is changing the way we work, but there’s one key ingredient that makes it truly powerful: data. SprintStudio combines AI-powered concept generation with real, market-driven insights. What makes us different? ✔ Great Data – Our concepts are built from real market trends, ensuring every decision is based on insights you can trust. ✔ Smarter AI – Generate high-quality visuals instantly, empowering you to bring your ideas to life. ✔ Limitless Innovation – Test and validate your ideas in real-time, cutting development time from weeks to seconds. Ready to transform your product ideas into winning concepts? Learn more here: https://lnkd.in/dfMpF3-Z #GenAI #FoodTrends2025 #FoodTech #ConsumerInsights #FoodInnovation

Innova’s latest research shows 58% of global consumers now prioritize quality in food and beverage purchases. Emphasizing the demand for quality, freshness, and ingredient transparency.   Want to know more about the key trends influencing the quality narrative around ingredients in 2025? Join Lu Ann Williams in our up upcoming Global Ingredient Trends webinar. Register here: https://bit.ly/41UJozQ #foodinnovation #ingredients #customerinsights #consumerbehavior #naturalingredients

The "Eating right" Fi Webinar Series is kicking off tomorrow! Register now to join our expert Solène Limongi as she reveals consumer trends and product innovation around the topic of a healthy gut. Did you know that: * Digestive/gut health is the #1 health aspect mostly driving purchases of functional F&B * Probiotics show a +24% of year-over-year growth in new snack products inclusion * Innovation in gut health is expanding across various categories with strongest growth in the sweet biscuits/cookies category Learn more by signing up for tomorrow's webinar: https://lnkd.in/e9yXvCAR

We are excited to be on site at Natural Products Expo Our experts are at booth 2408 and look forward to speaking with you about our latest AI technology and the latest consumer trends in the US. You can also grab a copy of Innova's Top F&B Trends for 2025. Visit our booth for more trends and expertise! #ExpoWest #Innovation #AI #foodindustry #customerinsights #foodandbeverage

Gut health is the leading driver of consumer purchases for functional food and beverage. Join Innova's Solène Limongi next week at the Fi Webinar Series "Eating Right: Food for a healthy gut" and learn about: *Evolving consumer attitudes toward digestive wellness *The growing awareness around nurturing the microbiome and how this feeds demand for innovative solutions *Key innovation opportunities in functional ingredients Register today: https://lnkd.in/e9yXvCAR

Innova's Top Packaging Trends for 2025 are here! "Connected Platforms" is identified as the top trend for year. Connected technologies are expected to impact the packaging value chain, including waste management and brand-consumer engagement, by turning packaging into digitalized platforms. The development of AI systems is expected to further influence this industry change. According to a recent Innova survey, a striking 64% of global consumers now interact with QR codes on packaging. This surge in engagement is paralleled by a 32% growth in global F&B launches featuring QR codes. Learn more about the #1 packaging trend, "Connected Platforms" and 4 other crucial industry developments defined by Innova in this article by Packaging Insights: https://lnkd.in/dKfyk2hV #Innovation #PackagingTrends #ConsumerInsights #MarketResearch

The Innova team looks forward to meeting you at Expo West in Anaheim from March 4-7! Visit us at Hall C, Booth 2408 to experience our groundbreaking AI technology, discover the latest F&B innovations, and gain invaluable insights into the key US consumer trends for 2025. See you there! #ExpoWest #Innovation #AI #ConsumerTrends2025